1.How did the marketing campaign for Hunger Games: Catching Fire mark a departure from a traditional marketing campaign for a movie? What was innovative about the marketing approach adopted by Lionsgate?

2. A good transmedia storytelling campaign should be persistent, pervasive, participatory, and personalized. Critically evaluate the campaign based on these elements.

3. Discuss why Lionsgate focused on engaging existing fans rather than attracting new customers to the movie. Do you agree with the decision to not focus on other segments like older customers or male customers?

4. Carefully review all the creative and media tactics used in the campaign. What did Lionsgate do well and what could have been done better?

5. To what extent can the transmedia storytelling approach be used for marketing non- entertainment products? What contextual factors would determine the applicability and effectiveness of this approach?

Why does scanning the external environment play such a significant role in strategic analysis? How do unexpected daily events warrant significant analysis, and how would you determine their significance? As a strategic analyst, how would you approach and be prepared for their inevitable occurrence? in 250-350 words

A schoolteacher was successful at teaching kindergarten for five years. She requested to teach first grade and was then reassigned to a classroom that had no exterior windows. She told the school principal that she suffered from seasonal affective disorder, a form of depression. She made numerous requests to be moved to a classroom with natural light, but the school refused to do so. She also presented the school district with a letter from her psychologist stating that her depression was being exacerbated by the lack of natural light. Another teacher who had been assigned to a classroom with exterior windows had offered to switch rooms. There was also one vacant room with exterior windows, but this room was being reserved for the possible addition of another class section. The woman’s health deteriorated. She suffered from significant inability to concentrate, organize her thoughts, retrieve words, make decisions, and focus on the needs of her students. She also experienced racing thoughts, panic attacks, uncontrollable crying, inability to eat, and thoughts of suicide. She went on medical leave. Eventually, she quit, went to work elsewhere, and sued. What should the court decide? Why?   (Your analysis should include a discussion of an employer’s responsibilities under the ADA.)

Upon leaving a local steakhouse, vegan protesters outside, not realizing the irony, throw eggs at you for supporting the meat industry. This is an example of:

If a person commits fraud to induce you into signing a contract, you might also be able to get ___________ damages.

You and your friends decide to race motorcycles. A little kid runs out into the road and you hit him, falling off of your motorcycle and breaking your leg. The kid gets up and laughs at you. The kid’s mom sues you for negligence. Will she win her lawsuit?

When one party lacks capacity it makes the contract void.

True

False

You buy a bowling ball from the bowling Alley. As you’re taking it to the car it rips through the cardboard box it was packaged in and lands on your foot, breaking it. Can you successfully sue?

Organizational behavior and opportunity Challenges for managers Personality, Perception and Attrition Attitudes, emotions and ethic Motivation at work Stress and Well being at work Communication Work teams and groups Decision making Power and political behavior Leadership and followership Jobs and the Design of Work Organizational Design and Structure summarize each topic in half page self reflection type answer

Eric needs all kinds of things for his business. He meets Mark at a ginger ale convention, and they decide to do business with one another. But, they are learning, and make some mistakes.... Assume the UCC governs the following questions (3) to (10). Eric needs bottles for his finished product, and Mark agrees that he can provide them. Eric needs 500 bottles, but they forget to agree on the PRICE of each bottle.

Question 6 and 7 go with question 8. Maybe that helps?

(6) Eric wanted emblazoned on each bottle the words "Eric's Ginger Ale" in red, white, and blue letters--and told Mark of this. Mark, not having those colors, changed his acceptance that the letters would simply be in black. Is this allowed under the UCC? How does this differ from the basic Contract Law "mirror image rule"?

In this case, As per 1302.18. (UCC 2-305), There will be a contract as this clause defines that if the prices are not fixed by the parties to the contract then the price of the product will be considered as a reasonable price on delivery. But when we talk about the common laws of the contract, if there is no price fixed for the contract, then this contract will be termed as void. In terms of UCC, this type of change in the offer is permitted as the UCC favors the formation of the contract however the terms of the offer will be dictated by the party which sends the last form of the offers. But in case of mirror image rule, no change in the offer is permitted if there are changes in the terms of the offer, then this will result in a violation of the contract.

(7) Same facts as #6, but assume Eric and Mark are BOTH merchants under the UCC. Is the fact that Mark changed the color to black still allowed? (waiting for this question to be answered).

(8) What if Eric--with Eric and Mark both merchants--SPECIFICALLY said no alterations, that the letters had to be red, white, and blue?

Eric needs all kinds of things for his business. He meets Mark at a ginger ale convention, and they decide to do business with one another. But, they are learning, and make some mistakes.... Assume the UCC governs the following questions (3) to (10). Eric needs bottles for his finished product, and Mark agrees that he can provide them. Eric needs 500 bottles, but they forget to agree on the PRICE of each bottle.

(6) Eric wanted emblazoned on each bottle the words "Eric's Ginger Ale" in red, white, and blue letters--and told Mark of this. Mark, not having those colors, changed his acceptance that the letters would simply be in black. Is this allowed under the UCC? How does this differ from the basic Contract Law "mirror image rule"?

Shoney Video Concepts produces a line of videodisc players to be linked to personal computers for video games. Videodiscs have much faster access time than tape. With such a computer/video link, the game becomes a very realistic experience. In a simple driving game where the joystick steers the vehicle, for example, rather than seeing computer graphics on the screen, the player is actually viewing a segment of a videodisc shot from a real moving vehicle. Depending on the action of the player (hitting a guard rail, for example), the disc moves virtually instantaneously to that segment and the player becomes part of an actual accident of real vehicles (staged, of course).

    Shoney is trying to determine a production plan for the next 12 months. The main criterion for this plan is that the employment level is to be held constant over the period. Shoney is continuing in its R&D efforts to develop new applications and prefers not to cause any adverse feelings with the local workforce. For the same reason, all employees should put in full workweeks, even if this is not the lowest-cost alternative. The forecast for the next 12 months is

     Manufacturing cost is $230 per set, equally divided between materials and labor. Inventory storage cost is $5 per month. A shortage of sets results in lost sales and is estimated to cost an overall $25 per unit short.

    The inventory on hand at the beginning of the planning period is 230 units. Ten labor hours are required per videodisc player. The workday is eight hours.

Develop an aggregate production schedule for the year using a constant workforce. For simplicity, assume 23 working days each month except July, when the plant closes down for three weeks' vacation (leaving eight working days). Assume that total annual production capacity is greater than or equal to total annual demand (i.e., compute workforce level based on annual demand and annual capacity). (Leave no cells blank - be certain to enter "0" wherever required. Indicate monthly shortages using a negative ending inventory level. Round up the "number of workers" to the next whole number and round down your "monthly production rates" to the next lower whole number.)

XYZ Manufacturing is negotiating an international deal with Car Parts of Belgium Inc. to provide car parts to them. The parts will be shipped from Canada to Belgium via freightliner ship.

1. What items to they need to include in their contract?
2. What concerns will each of the party’s have?

Identify and briefly discuss the three common approaches to building core competencies and competitive capabilities.

Eric needs all kinds of things for his business. He meets Mark at a ginger ale convention, and they decide to do business with one another. But, they are learning, and make some mistakes.... Assume the UCC governs the following questions (3) to (10). Eric needs bottles for his finished product, and Mark agrees that he can provide them. Eric needs 500 bottles, but they forget to agree on the PRICE of each bottle.

(5) They forget, again--this time as to where the bottles are to be DELIVERED. Is this fatal to their agreement under the UCC? Yes or no? How does the UCC address this? Explain.

1. Choose a company: a> Justify the reason for choosing this company and b> Describe the company in term of size, profit, target customers, etc.
2. Analyze the industry of the company (i.e. competitors, market shares, PESTLE Analysis)
3. Aims of the CRM
4. How to operate the CRM plan?

How does unintentional bias affect the performance appraisal of expatriates? How can it be reduced?