Question

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Each element of the Communication mix is beneficial at one stage of the AIDA model, but is ineffective in another.

Answer 1

Solution:

AIDA model is the most widely used model in the advertising industry. The model states Attention, Interest, Desire, and Action. These all four elemets of the AIDA model are completely independent from each other and the marketer need to attend to all these different stages with different strategies to esnure that the advertising is effective enough to gain the attention of the consumers. Hence, this is why AIDA model forms the basis of advertising analysis.

If we compare the use of communication mix in AIDA model, we can deduce that the communication mix is different at every stage of the AIDA model. This is because the marketer approaches the consumers in different ways through the AIDA model hence the requirement for different communication mix at every stage of AIDA model. This is the main reason why some of the communication strategies work very effectively for one stage of the AIDA model but are ineffective in other stage because the AIDA model wrks with different startegies at different stages to completely ensure that the advertising is effective.

Hence, these are the reasosn why the communication mix may not be beneficial at every stage of AIDA model.