In: Operations Management
reflect on US fortune 500 companies that follow these commandments and work very hard to avoid marketing myopia as well.
The Ten Commandments of Marketing:
1. Treat your customers with love and your competitors with respect.
2. Be ready for transformation and change.
3. Make your values clear and support them.
4. Focus on the segment that can give you the greatest benefits.
5. Price fairly to convey your quality.
6. Help potential customers to connect with your company and its products.
7. Look upon your customers as customers for life.
8. View each business as a service. Because each product is tied to a service.
9. Improve your business process every day.
10. Consider various aspects and information—not just finance related—before making a decision.