In: Operations Management
The research cycle
There are multiple stages in the process of conducting a research
project. Understanding the research cycle is extremely helpful in
terms of comprehending the structure of research articles.
Identify a research topic
This is where you consider what your research is going to be about
and start to refine it.
This is key for conducting research projects and for identifying
what a literature review will be about. If
Design the research study
Once a researcher has decided what their research will be about,
they’ll then need to consider the design of the study. The research
topic will usually inform the design of the study, particularly if
it concerns a theory, as this will usually be tested. When a theory
informs the research question and the subsequent research design,
this is known as the hypothetico-deductive model
There are various types of research design. Broadly, research
designs can be quantitative or qualitative.
Conduct research
Once a research design has been chosen, the researcher will conduct
the research. This will involve collecting data. Data collection
methods vary between quantitative and qualitative methods.
Quantitative research methods will usually involve collecting data
through standardised measures that allow for the collection of
numerical data, such as questionnaires or psychometric tests.
Data collection for qualitative research methods involves
collecting rich, non-numerical data through different potential
methods. These can include the researcher interviewing
participants, conducting focus groups and observing
participants
Analyse results
Once the data has been collected, the researcher will need to
understand the results by analysing the data.
Quantitative data is analysed through statistical methods to
investigate the relationship between variables, or differences
between groups.
Qualitative data analysis involves the researcher interpreting
non-numerical data, including text, to understand the perceived
reality of others. This can be done in various ways, such as
transcribing audio data, assigning initial codes to the data, and
then organising them into overarching themes.
Publish results
In order for there to be changes in business psychology
practice, we need to be aware of what research has happened . The
next stage of the research cycle is a critical one – publishing the
findings, also known as dissemination.
This can be done through various formats, such as publishing in a
peer-reviewed journal or presenting findings at a conference
through a poster or oral presentation.
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Peer refereed meaning and significance
Peer-reviewed (refereed or scholarly) journals - Articles are written by experts and are reviewed by several other experts in the field before the article is published in the journal in order to ensure the article's quality. (The article is more likely to be scientifically valid, reach reasonable conclusions, etc.)