Question

The consumer journey has changed and has become more complicated. Do you agree or disagree? Use your ‘recent purchase’ or ‘intent to purchase’ to define the new consumer journey and how you believe it has changed. What has changed? What makes it more complicated to understand from a marketer’s perspective? Highlight at least 3 ways in which the consumer journey has changed and how the marketer has to adapt to this new reality.

Answer 1

There is no denying truth that because of the ongoing mechanical progressions and Globalization there is a far reaching change in the buyer's journey to buy.

It has made it progressively complicated for the purchasers to comprehend the shopper's needs and propose an item and furthermore with various alternatives/variations accessible for a similar item there is a great deal of extension for simple exchanging between the items.

As of late, I expected to buy a PC and as a buyer, I needed the best however I had n number of alternatives to look over on the web and disconnected. Today the situation has transformed we incline toward web based purchasing than disconnected purchasing because of the overwhelming limits offered if the disconnected retailer can split the value, he wins the arrangement.

This helped me to remember the situation when we had no alternative to look at the costs on the web and we needed to make due with the arrangement that the standard or customary businessperson advertised. Today, the shopper is the REAL King having a variety of items to browse.

the shopper journey has changed in the accompanying manners:

1)

Prior to going to advertise, he first checks online analyze the costs on various sites, checks the item disconnected and again go for the model that offers the best arrangement, not at all like past situation where we simply had disconnected dealers.

2)

There are an enormous number of merchants offering better arrangements on the web. so it manufactures pressure on disconnected retailers to offer a serious value which is minimal hard for them taking a gander at the expense of framework they need to stand to keep up the store.

3)

Additionally, because of expanded straightforwardness with parcel of data accessible the shopper has gotten progressively educated and can settle on a shrewd choice dependent on his judgment.

In this way, every one of these variables like web based shopping, simple audit framework, more data has made it complicated for advertisers to comprehend the customer.

Along these lines, they need to continually reexamine their techniques to catch the market, direct market studies and so forth.

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