Question

Describe the risks, rewards, and responsibilities of using e-mail as a business communication tool.

Answer 1

Email as a Business Communication Tool

Email is a powerful, low-cost communication tool that businesses are using to promote their goods and services, provide better customer experience and work more efficiently.

Risks of Using Email as a business communication tool

- There is a lack of personal touch in Email. some things should be verbally relayed instead of sending an email.

- Email cannot be ignored for a long time. The thing with email is that it needs constant maintenance.

- There should be a quick response to emails otherwise it affects the customer service. Late replies and backlogs may cause escalations.

Rewards of Using Email as a business communicationt tool

Email is an highly effective type of communicationused in business. The uses of email in business include internal communication inside a company, external communication with business partners, stakeholders etc, offering customer service and marketing to the customers

- Email acts as a important tool for providing and improving customer service. Communicating with the customers through email saves long telephone call wait for them as well as you can respond to them via mail to quickly resolve in case of any issues.

- Email is sent and received almost instantaneously, irerespective of whereever the recipient is. Using email streamlines both internal and external communication, making it faster and easier to transmit and disseminate important information and allowing for almost real time status updates.

- Email marketing allows you to send quick, cost-effective targeted messages to your customers by enabling you to segment your marketing list and tailor your email messages based on customer preferences.

Responsibilities of Email as a business communication tool

- In internal business communication, one must keep email communication very frequent to avoid any kind of miscommunication.

- You cannot send bulk emails through an email address at once. This will end up in the customer's spam folder.

- One must ask for the delivery receipt for a confirmation from the receipent in case they have received the email sent by you.