Is the distribution channel selected always consistent with the products image? We have all heard the saying that image is everything. If you discover a Coach handbag on sale at Walmart and you had recently purchased one at Coach's retail location in an upscale mall, what might you think about the brand?

A display ad for Stihl chain saws reads "Why is the world's number one selling brand of chain saws not sold at Lowe's or The Home Depot?". Why has Stihl decided to not include these major channels as part of their strategy? Is there a specific stereotype associated with products sold at these mass merchant locations?

If a product is prominently displayed in a retail location and your target customers have been known to frequent the store, is the image of the channel member a factor? Some marketers claim that the image is not an issue. Others, however, argue that the image of the channel member must match the image associated with the product.

For this assignment, you will take a position on whether “the image of the intermediary does not need to be consistent with the image of the brand" or "the image of the intermediary must match the image of the brand." Support your position with credible research.

The questions for IMC:

• What are the key decisions in the tactical development of Integrated Marketing Communication?
• When would you use push versus pull strategies?
• How do communication objectives differ based upon stage of customer development?
• What are different methods for determining the communication budget? Which method is best?

Case Study:

Numerous information systems are available within SAP ERP to support most of the processes that we will discuss in this book. Information systems (IS) can be divided into three broad categories: logistics information systems (LIS), financial information systems (FIS), and human resources information systems (HRIS). Logistics information systems support all of the logistics processes. Recall that logistical processes are concerned with acquiring, storing, creating, and distributing materials. The components of LIS include purchasing IS, sales IS, inventory control IS (IWM processes), quality management IS, plant maintenance IS, and shop floor IS (production processes). The financial information system supports reporting related to the general ledger (e.g., balance sheet, income statement, statement of cash flows), accounts receivable, and accounts payable. The HRIS is used to retrieve information about different HR components such as personnel, positions, and jobs.

Recall that information systems are part of the OLAP component of SAP ERP, and they utilize information structures to provide analytic capabilities. There are two types of information structures—standard and user-defined. Standard information structures are predefined in the SAP ERP system, and they collect the data needed to generate the most commonly used reports. SAP ERP also enables users to define their own structures, known as user defined information structures, to meet specific reporting requirements.

Finally, information structures enable users to conduct two types of analysis— standard and flexible. Standard analysis provides predefined analytics for data in standard information structures. This type of analysis is sufficient for most analytic requirements. When standard analysis is insufficient, users can conduct flexible analysis to customize the reporting. In contrast to standard analysis, flexible analysis allows users to define the content and format of the analysis. Specifically, it enables users to combine available characteristics and key figures as needed and to create new key figures using user-specified formulas. It also provides users with several layout options.

To summarize, the OLTP component of SAP ERP offers reporting in the form of work lists and online lists that are based on detailed transaction data.

In contrast, the OLAP component offers reporting via information systems, based on aggregated data in information structures. These capabilities are limited to data within the SAP ERP system. Today, however, companies need even more powerful reporting capabilities that combine data from multiple sources. This is the domain of business intelligence.

Q1. As an information systems project manager, on what bases would you select the modules and the functionalities of the enterprise systems to fit with your business needs and requirements?

Q2. Analyze the capabilities and the type of reporting you are seeking for your project and illustrate the right approach in selecting the suitable IS vendor for the project.

Describe, discuss, and analyze the internet marketing possibilities for Apple Pay in 2 paragraphs.

Select a product that members of a particular nation consume heavily. Research the country's culture and geographic location and describe why they are heavy consumers of the product selected.

Discuss how using systems thinking will influence your decision-making. please insert citing if possible.

1. Some people have suggested that understanding human behavior at work is the single most important requirement for managerial success. Do you agree or disagree with this statement? Why?

2. In what ways is organizational behavior comparable to functional areas such as finance, marketing, and production? In what ways is it different from these areas? Is it similar to statistics in any way?

3. Identify some managerial jobs that are highly affected by human behavior and others that are less so. Which would you prefer? Why?

4. The text identifies four basic managerial functions. Based on your own experiences or observations, provide examples of each function.

5. Which managerial skills do you think are among your strengths? Which are among your weaknesses? How might you improve the latter?

What are legal and ethical implications of data mining with healthcare informatics?

What Business Could You Start in Miami?

3 Reasons

DIRECTIONS:

In this presentation, you will suggest a business idea and discuss 3 reasons why the audience should invest in your new business. You are going to open a business in Miami. It can be any kind of business. Your presentation must focus on persuading your audience your investors why they should invest their money in your new business.

How can you have a high market share in a low growth industry? And
Does this mean that business is a stand alone, amongst similar businesses within the industry?

1. What do you think are the main challenges and implications being faced regarding the changes in the service concept of KidZania, centered on experiential learning?

2. Considering the experience gained from all their current parks as well as the external forces including increasing competition, market regulations, diversity of potential new markets, and technology integration, what criteria should KidZania’s management follow in selecting specific activities for its future “cities” to enhance experiential learning while remaining profitable?

The binding constraints for this problem are the first and second.

"You work for a digital marketing company that has been approached by a leading company (identify company and sector -Hospitality) in South Africa. The company wants to improve its social media and digital marketing strategy they are using, how the position and strategies limit their current capabilities, the options available to them. Identify key factors that would help that company to develop their strategy and write a report for their Board of Executives. Identify their current position and strategies and the main recommendations for an enhanced social and digital marketing strategy.”

Report: Guide framework to your report

A report differs from an essay in that the Executive Summary is the introduction and conclusion in one.

|-------- Why something was done and why it is important

|-------- Purpose of the report (problem solving, feasibility, etc.).

|-------- Main findings and important recommendations.

The introduction and conclusion mentioned in the discussion section below are equivalent to the first and last stages of the main body of the essay.

Discussion Identify problem, position, possibilities, proposal Introduction

|-------- Background to the problem in detail. Review of pertinent issues from the literature. Proof and

|-------- Analysis of target situation and development other related factors. How many of claims sections are needed to interpret the situation? Conclusion &

|-------- What does this mean in light of recommendations review, corporate &/or industry concerns, public reaction, etc. What needs to be done?

Appendices Information (charts, statistics, and diagrams) that are too long for including in the discussion. Useful to present, but not directly relevant to the argument. Avoid using more than 2 or 3 pages of appendices if possible (NOTE: they are no part of the word count).

In an essay, theory & research interprets and informs practice, whereas in a report, practice primarily reflects and informs theory