Question

Sam’s small bread company has been operating out of his kitchen and selling at local farmer’s markets. Recently he was informed by a government official his bread does not have the proper _____________ because there are no nutritional facts on the bag.

Select one:

Labelling

Branding

Packaging

Description

Compliance

Your company has traditionally advertised on radio, but you would like to expand your promotions to include more social media and participation in trade shows. What is the most serious concern when contracting multiple different agencies to develop these different campaigns?

Select one:

Conflicts of interest arising.

Out of control costs.

A lack of target-focused marketing.

A mixed and inconsistent message to consumers.

The design of marketing communications program.

Sally works for a car dealership. Her job is to survey customers to see how much they value offerings such as warranties or guarantees. This will help her in designing new ______________ in the future.

Select one:

Brochures

Training processes

Vehicles

Actual products

Augmented products

Answer 1

Sam’s small bread company has been operating out of his kitchen and selling at local farmer’s markets. Recently he was informed by a government official his bread does not have the proper _____________ because there are no nutritional facts on the bag.

Answer: Labeling

Explanation: Government official informs that there are no nutritional facts on the bag. Information about nutritional facts; price and relevant details are functions of labeling

Your company has traditionally advertised on radio, but you would like to expand your promotions to include more social media and participation in trade shows. What is the most serious concern when contracting multiple different agencies to develop these different campaigns?

Answer: A lack of target-focused marketing.

Explanation: The present advertisement includes radio programs. The consumers are selective and targeted through one platform. With the introduction of many channels for communication, it would be difficult to focus on targeted customers because customers are different on every platform.

Sally works for a car dealership. Her job is to survey customers to see how much they value offerings such as warranties or guarantees. This will help her in designing new ______________ in the future

Answer: Augmented products

Explanation: There are three levels of product. The first layer is core which is the basic feature of product; the second layer is actual which is the benefits associated with the product; the third layer is augmented which is the over and above attribute of the product which are offered to customers to make them satisfied and loyal.  Warranties and guaranties are examples of augmented product. Therefore answer for this question is augmented products