Question

Janna wants to get a better grasp of her market segment by researching such demographics as income, gender, age, and education. She plans to use online surveys designed to find out the groups’ current and future behaviour. Janna is conducting what type of research?

Select one:

causal

situational

basic

descriptive

exploratory

Joe used to work in the investment industry and he recently established his own company that develops Web sites for investment professionals. His clients are willing to pay a higher fee than many competing similar services for his expertise, reliability, and on-time delivery. These clients are acting upon ________________.

Select one:

customer-perceived value

social relationships

customer loyalty

relationship management

customer equity

Which of the following is not part of the micro-environment for a public telephone company?

Select one:

marketing intermediaries

cultural forces

internal functions such as accounting and R&D

suppliers

customers

Answer 1

AS PER POLICY I AM ALLOWED TO ANSWER ONLY THE FIRST QUESTION. ANSWERING SECOND ALSO FOR A LIKE. PLEASE POST THE OTHER QUESTION SEPERATELY

1. The answer is exploratory survey. Janna is yet to identify and define the problem. She is trying to understand the trends to explore if some research problem can be defined.

Casual survey is incorrect. Such surveys are explanatory surveys done to understand the causes of a problem

Situational survey is incorrect. Such surveys are done w.r.t. a particular defined situation

Basic survey is incorrect and is a misnomer

A descriptive survey is just about the format of the survey and not type of research. Survey can be descriptive or multiple choice questions etc.

2.. The answer is customer -perceived value. It is the difference between the cost of Joe's work and its benefits as perceived by the customers. Since customers perceive that Joe's work is better and more beneficial, they are willing to pay more for it

Customer relationship is about developing a connection with the customer. Nothing is indicated about it in the question

Social relationships is irrelevant

Customer loyalty leads to repeat purchase, not premium price

customer equity is from Joe's perspective - the value of a customer. Hence not relevant here