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Pinterest is a rapidly growing social network that allows users to “pin” pictures to their ownonline board, creating a kind of highly interactive and social online magazine or scrapbook. There are a variety of categories of boards, including gifts, animals,art, cars, and food. As one of the fastest growing sites in the history of the Web,Pinterest has quickly caught the eye of marketers in industries that lendthemselves to pictorial representation of their products. In 2012, the site had10,000 users, and now has over 150 million users in 2016.Currently, 80% of Pinterest users are women, making it an excellent marketing platform for women’s fashion and beauty retailers. One of the foremost amongthese retailers is Sephora, a beauty retailer with over 300 stores in North Americaand operations in 27 different countries around the world. Founded in Paris in1970, Sephora is a highly regarded global brand with a healthy social media presence on many platforms, including Facebook andTwitter as well as Pinterest. Sephora’s social media objectives are different ondifferent platforms, and the company values each one. But Sephora is devoting more attention than ever to itsPinterest presence because of the heightened engagement of users on thePinterest platform.Pinterest users are specifically interested in pinning items that interest them and which they might want to buy, whether they’re ready to purchase immediately orsometime in the future. For this reason, Sephora has seen a much greater engagement level from its fan base on Pinterest than on any other platform.Sephora’s Pinterest page consists of a variety of boards, many of which display different products in Sephora’s catalog, categorized by type. Boards include Makeup of the Day, Today’s Obsession, Lips, Eyes, Trending Now, Skincare IQ, Beauty How-tos, and a host of others. Not every board displays beauty productsand fashion trends – there are also lists for Quotes, Recipes, and Gifts for Him.The interactivity of the Pinterest platform is a two-way relationship for Sephora and its customers. Individual Pinterest users can pin favorite products from Sephora’s page, and Sephora can also pin photos of users trying out its products.For example, the Makeup of the Day board consists of user-submitted photosshowcasing different Sephora makeup products, submitted at Sephora.com’s message board. The company actively engages with users, encouraging them to try out different products and looks, and keeping track of which items in itscatalog are more frequently repinned. Sephora is also on the lookout for‘trendsetters’ – people whose Pinterest activity most influences other Sephorafans. Although Sephora’s Facebook audience is many times larger than its Pinterest audience (currently 15 million versus around 475,000 on Pinterest), the company reports that, at the time of the video, each Pinterest follower has fifteen times the salesimpact of one Facebook follower. For Sephora, the engagement level of the Pinterest platform and the emphasis on reaching highly interested potential customers is paying off.

1.What were some of the trends noted in the video that initially tipped Sephora off to the potential of Pinterest?

2. How did Sephora integrate Pinterest into its e-commerce presence?

3. What aspect of Pinterest does Bridget Dolan, VP of Interactive Media at Sephora, note that she finds the mostfascinating?

4.What are some of the keys to launching a successful Pinterest marketing campaign?

5. Why is Pinterest an idealmarketing platform for a company like Sephora?

6.What are some other examples of industries well suited to Pinterest marketing campaigns?

Question 1 Being one of the key providers of employment opportunities in Hong Kong, the catering industry has been experiencing some great difficulties in recent years. To be sustainable in the market, a fundamental of strategic marketing is the concept of ‘strategic fit’. For any organization to be effective in implementing its marketing strategies, it needs to be well tuned both to the needs and requirements of customers and to the resources and capabilities it seeks to implement. Select a real-life example from the catering industry, and illustrate how this company presents a good ‘strategic fit’ for its business to be sustainable in the dynamic marketplace in Hong Kong.

Guidelines:

1) Firstly, select one real-life example from the catering industry operating in Hong Kong.

2) Secondly, justify how the chosen company presents a good ‘strategic fit’ from analysing the following three aspects: a) Organizational resources suited to the markets in which it operates; b) Strategy(ies) adapted to the needs and requirements of the market; c) Organizational resources needed for implementation of the strategy(ies).

What is your ethical stance on the known Concussions caused by contact sports and the damage it causes? Do you believe the sport is worth the risk? Do you believe parents and players fully understand the risks involved?

Explain why today it is important for a manager to understand the issues related to information systems and digital transformation. You can illustrate your answer with examples.

What ethical mishaps do you believe U.S government including the president, CDC, governors, etc have made during the Covid-19 pandemic. Be specific and provide reference.

the first category known as the "Great Man" phase, focused on the traits that make an effective leader. this period range from circa 450 B.C. to the 1940s, and includes classic examples such as the aforementioned Egyptian period and the expansive influence of the Roman Empire.

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Pandora is a music streaming service with over 250 million registered users and over 75million active listeners. Pandora has met with increasing success since its 2000 launch as bandwidth speeds have improved and as typical consumershave grown more used to the idea of streaming music online, but it took several attempts at striking the right balance between advertising, premiumsubscription plans, and how much of its services to provide for free. In 2009, the company launched its Pandora One service, offering no advertising, higher quality streams, and fewer usage limits, and quickly saw its revenuesgrow.Other online music streaming services such as Spotify, Beats Music, iTunesRadio, and Rdio all offer larger selections of music than Pandora does, andboth Spotify and Rdio also use a similar freemium business model. Pandorasets itself apart with its recommendation system and its reliance on the Music Genome Project. In mostrecommendation systems, your browsing and purchasing data is used togenerate selections you might like, such as consumer goods on Amazon or movies and TV shows on Netflix. These sites match your patterns to theirinternal databases to find the subset of other customers similar to you. If that subset of customers tends to like a product or a show that you haven’t seen before, it’ll be recommended to you. These systems tend to reward popularproducts and movies, because these items show up more often on mostcustomers’ lists.On Pandora, you type in a song or artist to create a radio station, and by giving a thumbs up or thumbs down to the tracks you hear (or by skipping tracks), you provide Pandora with valuable information on which tracks you like. That’swhere the Music Genome Project comes in. Pandora calls itself the “custodian” of the project, and is the sole developer and proprietor of the technology, though at one point it licensed the technology to other entities. With sufficientdata about your musical preferences, Pandora begins playing music thatfeatures similar attributes to tracks you’ve thumbed-up and avoids music withfeatures you’ve thumbed-down or skipped. In this way, Pandora is much less about finding popular selections that everybody else likes, and more aboutfinding selections that you specifically will like on their musical merits. Tim Westergren describes one of the guiding principles behind Pandora as finding a way to help the underdog in an industry where attention is concentratedamong a small number of hugely popular artists. Its recommendation system does an excellent job of this without compromising users’ listening experience. In side-by- side comparisons of online music streaming services,Pandora’s reputation is one of musical exploration – it’s the site to choose ifyou’re looking for new music and aren’t sure where to turn. And many peopleare choosing Pandora: in 2016, Pandora remains the clear leader in the U.S. music streaming market, with both the highest brand awareness and the highest monthly usage.

1.What sets Pandora’s recommendation system apart from other sites like Amazon and Netflix?

2.According to the video, how many stations does Pandora allow you to create?

3.What is the Music Genome Project? How is the musical “genome” mapped?

4.Why is Pandora a good example of the success of the “Long Tail” on the Web?

How will you ensure ethical standards in your career path, your company or your industry? What is important to you? Governance, oversight, ethics officer, policies, whistleblower policy, etc.? Be specific.

Please answer the following questions.

1) what are the Korean mid/big-sized companies?
2) How many do you know about mid/big-sized Korean companies on an international level?
3) Make a list of three to five Korean companies and write what products they manufacture.

4) What kind of products from Korean companies do you use?

Identify change management practices by discussing change sponsorship versus agency of change theory. Instructions For this Assignment, outline issues related to globalization, power, followership, and cultural change from a health leader’s perspective. Identify at least three major global health issues that have impacted the U.S. health care system, and describe how this has affected and influenced stakeholders. Relate the global leadership style differences and similarities within the constructs of transformational leadership. Discuss at least three critical elements of culture and diversity on the modern health care organization. Also, provide a table or list of cultural attributes to be cognizant of. Finally, categorize global leadership differences according to a leader’s use of power, technology, and knowledge management. Provide at least two leadership approaches for implementing change. 1500 words

1. Explain each of the three legal tests (3-prong test) that schools use as evidence of compliance to the Title IX legislation  

1. Proportionality
2. History of continuing progress
3. Accommodating interests

Please submit your solutions as ONE single workbook with the sheets clearly labelled to indicate the corresponding problem numbers as indicated on this test.

• For each problem, you are required to use a textbox to show the definition of your decision variables. You may include this textbox only with part a) of the problem if the following parts do not require additional variables to reformulate.

• If a problem requires sensitivity analysis, re-order the worksheets so that they appear in the order of the questions.

• Answers to the questions should be clearly described in a separate textbox of the corresponding labelled worksheets. Since you will only be credited with problems that have correct answers, please check carefully your report textbox.

• For each problem formulation, please highlight the decision variables in Yellow, the constriants (Left Hand Side) in Blue, and the Objective function in Red.

3) ​The A&B Supermarkets have 3 warehouses A, B, and C, that ships supplies to their 3 stores. Their costs of shipping per unit are given below:

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​The capacities of A, B, and C are 240, 360, and 200 units, respectively, while the demands of stores 1, 2, and 3 are 400, 250, and 150, respectively. [Notice that the supplies = demands!]

a) Formulate the transportation problem to minimize total cost for shipping. Please provide the actual shipping schedule derived from Solver.

b) If the shipping routes can be changed so that the supplies can be transshipped from warehouse to warehouse, market to market, and even market to warehouse, would you recommend a new set of shipping routes given the following per unit cost shipping data:

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c)​What would be the new shipping routes and quantities? How are these different from those of a)?

1. Discuss at least two actual standards numbers required for the plastic industry outsourcing (supply) chain

2.Give two examples of fast tracking to speed up a project

3.Discuss the ABC risk classifications

4.Give two examples of nurturing team member

Please list and describe (with examples) the major steps in building a Marketing Plan? (Hint: 3Cs, STP, 4 Ps).? Please also describe and explain how companies identify and use each of these components. What are the benefits of creating such a plan

CRITICAL THINKING

1. Have you ever left a job interview thinking that you did not make a very good impression? In hindsight, can you analyze why you had that feeling and describe it? Might you have committed one of the job interview mistakes noted in the Best Practices feature?

2. Of all the elements that constitute body language, which three would you describe as the most important when serving customers? Explain

3. If one customer expressed confidence and another expressed nervousness, what types of body language signals would you look for in each instance? How good are you at interpreting body language during customer service exchanges? Discuss.

4. In your opinion, what societal factors make it difficult for organizations to establish a proper dress code in today's workplace?

5. When shopping in a retail store or online, how important is it to you for service professionals in person or through virtual chats to practice good business etiquette and manners? Explain.