Question

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Pandora is a music streaming service with over 250 million registered users and over 75million active listeners. Pandora has met with increasing success since its 2000 launch as bandwidth speeds have improved and as typical consumershave grown more used to the idea of streaming music online, but it took several attempts at striking the right balance between advertising, premiumsubscription plans, and how much of its services to provide for free. In 2009, the company launched its Pandora One service, offering no advertising, higher quality streams, and fewer usage limits, and quickly saw its revenuesgrow.Other online music streaming services such as Spotify, Beats Music, iTunesRadio, and Rdio all offer larger selections of music than Pandora does, andboth Spotify and Rdio also use a similar freemium business model. Pandorasets itself apart with its recommendation system and its reliance on the Music Genome Project. In mostrecommendation systems, your browsing and purchasing data is used togenerate selections you might like, such as consumer goods on Amazon or movies and TV shows on Netflix. These sites match your patterns to theirinternal databases to find the subset of other customers similar to you. If that subset of customers tends to like a product or a show that you haven’t seen before, it’ll be recommended to you. These systems tend to reward popularproducts and movies, because these items show up more often on mostcustomers’ lists.On Pandora, you type in a song or artist to create a radio station, and by giving a thumbs up or thumbs down to the tracks you hear (or by skipping tracks), you provide Pandora with valuable information on which tracks you like. That’swhere the Music Genome Project comes in. Pandora calls itself the “custodian” of the project, and is the sole developer and proprietor of the technology, though at one point it licensed the technology to other entities. With sufficientdata about your musical preferences, Pandora begins playing music thatfeatures similar attributes to tracks you’ve thumbed-up and avoids music withfeatures you’ve thumbed-down or skipped. In this way, Pandora is much less about finding popular selections that everybody else likes, and more aboutfinding selections that you specifically will like on their musical merits. Tim Westergren describes one of the guiding principles behind Pandora as finding a way to help the underdog in an industry where attention is concentratedamong a small number of hugely popular artists. Its recommendation system does an excellent job of this without compromising users’ listening experience. In side-by- side comparisons of online music streaming services,Pandora’s reputation is one of musical exploration – it’s the site to choose ifyou’re looking for new music and aren’t sure where to turn. And many peopleare choosing Pandora: in 2016, Pandora remains the clear leader in the U.S. music streaming market, with both the highest brand awareness and the highest monthly usage.

1.What sets Pandora’s recommendation system apart from other sites like Amazon and Netflix?

2.According to the video, how many stations does Pandora allow you to create?

3.What is the Music Genome Project? How is the musical “genome” mapped?

4.Why is Pandora a good example of the success of the “Long Tail” on the Web?

Answer 1

A Thumbs Up! Would be really helpful for me. If you have any questions, please leave a comment and I will get back to you as soon as possible.

1. The sets of pandora's recommendation that are apart from the other sites like Amazon and Netflix that other sites use as These sites match patterns to their internal databases and find the subset of other customers same as you. If a subset of customers will like a product or a show that the customer hasn’t seen it before, it’ll be recommended to you. But in Pandora, if the user types a sing or artist name to create a radio station and uses thumbs up or down, skipping any song then you provide valuable information for Pandora and on the basis of this information, pandora provides song as per user like.

2. Pandora allows users to create 250 maximum radio stations for paid and free users but at one time only one radio station.

3. Music Gnome project a type of effort that helps to capture the music essence at a fundamental level, or describe songs by the help of many attributes and logarithmic mathematics used to organize them.

Genome is mapped by decoding a song DNA and categorize according to different musical qualities, in 450 different attributes some number assigned as different categories of songs, and logarithm does work and finding other songs that matching with other songs.

4. Pandora is a good example of the success of the long tail on the web because Pandora's strategy allows the company to make a significant profit by a small effort in the music industry and increase the users by reducing the number of popular numbers and after facing the battle of growing they succeed in a faster manner.