Question

In: Operations Management

You are a companies' sales representative the company is an exotic rental car company in south...

You are a companies' sales representative the company is an exotic rental car company in south florida called VIP rental exotic car write a 3 page sales presentation essay incoporating these steps

1. Introduction and Your Companies' history and background

2. Purpose of the presentation

3. Product/service information and knowledge

4. Features and Benefits ---- plus pricing and terms of sales

5. Solutions and challenges the product/service can help with and or eliminate

6. Actions: special deals, offers, terms, how the client can order the product/service

7. Follow up and services provided

Solutions

Expert Solution

1) Started in year 1961, VIP rental exotic car is the oldest, the most luxurious, yet the most thrilling car rental company in the south florida. Born with an idea of serving its customers in the most distinguished fashion, VIP rental exotic car provides its customers with a perfect companion for couples, young singles, party mongers, adventure lovers. It helps them to let loose and enjoy the scenic beauty of Florida beaches like never before, thus making people's vacation all the more memorable.

With no structured car rental service in one of the busiest vacation place in US, there was always a gap in the market. In 1961, three people John, Keigo and Tommy started the now-500 employees strong VIP rental exotic car service with an intention of providing customers with the most pleasant driving experience when on their vacation. The company started with only 2 cars, one of them being John's. Now the company boasts of 122 cars, comprising of hatchbacks, Sedans, SUVs, Crossover and Convertibles. The company is now the market leader in the car renting space in the south florida, and is built on the premises of providing customers cheap, but still luxurious travel on their vacation.

2) The purpose of the presentation is to differentiate VIP rental exotic car from its competitors by illustrating its strengths and making prospective customers more knowledgeable about its services helping them in taking an informed decision.

3) Product/Service Information amd Knowledge

The entire range of cars provided by VIP rental exotic car's are divided into 5 types based upon the car sizes and features. These are:

a) Hatchback - A hatchback is a small car for 2-4 people with lesser luggage and cabin space. Perfect for an exotic getaway for a couple on their honeymoon vacation or for people on their official trip.

b) Sedan - For people who want to experience luxury in the midst of the beautiful beaches of florida, this segment provides people a chance to not just be rich, but also feel rich. Perfect 2-4 people, for couples and for office goers.

c) SUVs - For college goers on their vacation in a group of 4-8 people, this machoman of cars is perfect companion for a group getaway.

d) Crossover - For people who want to carry their utilities with them, but still wanting to experience luxury, crossover is the best bet which would help them leave all their tension about luggage and relax with the beaches.

e) Covertibles - For singles and hippy people, this car would help people to experience Florida like nothing else by removing the roof on the run and making the driver (and his companions) let loose with the wind.

4) Pricing  

a) Hatchback - $99/day with fuel and service charges extra.

b) Sedan - $149/day with fuel and service charges extra.

c) SUV - $199/day with fuel and service charges extra

d) Crossovers - $199/day with fuel and service charges extra

e) Convertibles - $249/day with fuel and service charges extra

5) During an outstation visit, people generally tend to have hard time in getting done with all their travel needs. VIP rental exotic car, with its wide range of cars helps people to forget about their travel needs and enjoy their vacation to the fullest as if they were travelling while in their home city.

6) Special Deals - Special Deals consists of referal programmes, discount coupons and monthly/special occasion discounts which range from 15% off to 50% off. Clients can order services on the app, via phone call, or 0personal visit.

7) A follow up would be done at the end of each day and after the usage period ends. During follow ups customers can communicate any problems they are facing. They can also contact the helpline mentioned on the site and in the brochure in case of immediate requirement.   


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