Question

Please provide the answer for the question of LA Fitness from external resources (the internet).

Is LA Fitness's approach a suitable response to low-cost competitors? What should they do differently according to the consultants A.T. Kearney?

Answer 1

The company is very popular for their differentiated and customized solutions for fitness across the locations the deal into. Their services, products, and tools & equipments are all serving the customers with a differentiated approach.

LA fitness is an American gym which has above 700 outlets in America and Canada. The company provides better service and the consultants A. T Kearney states superior consumer value can be presented to less. It is not required for LA fitness to invest heavily in bettering its facilities. Rather, LA fitness is to provide higher and advanced of customer service without increasing the cost and at the same cost. AT Kearney also suggests different typology for driving the company's value which reflects the growing market demand for customer service that differentiates the organization from the competitors. Intended for| LA fitness, the typology is "End outcome typology" which identifies stay healthy by training well at the gyms. The organization must choose the typology which supplies them a clear attention how to get the game. Typologies are distinctive business models which are built around customer segments, price-positioning, product portfolio etc. This helps the company in getting the firm with permanent goals and success in the industry.