Discussed persuasive messages and how they are meant to convince an audience to act or change beliefs.The following letter was written from a program chair to a well-known, and very hard to get, gourmet chef in Beverly Hills. The letter is meant to request for the chef to present to a local restaurant association but it is not very persuasive or professional.

Analyze the letter to determine how it could be more persuasive and professional. Consider all the components of effective persuasion discussed in the lesson. Answer the following questions.

What is your initial response to the the way the chair wrote the letter to the chef?

What are at least five weaknesses you identify in the letter, based on concepts learned in the lesson?

In what way could each of the components of AIDA (attention, interest, desire, action) be more effectively implemented in the letter? How would you specifically improve the letter using each component?

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Dear Ms. Mazzetti:

We know you are a very busy hospitality professional as chef at the Beverly Hills Hotel, but we would like you to make a presentation to the San Diego chapter of the National Restaurant Association. I was asked to write you since I am program chair.

I heard that you made a really good presentation at your local chapter in Los Angeles recently. I think you gave a talk called “Avoiding the Seven Cardinal Sins in Food Service” or something like that. Whatever it was, I'm sure we would like to hear the same or a similar presentation. All restaurant operators are interested in doing what we can to avoid potential problems involving discrimination, safety at work, how we hire people, etc. As you well know, operating a fast-paced restaurant is frustrating—even on a good day. We are all in a gigantic rush from opening the door early in the morning to shutting it again after the last customer has gone. It's a rat race and easy to fall into the trap with food service faults that push a big operation into trouble.

Enclosed please find a list of questions that our members listed. We would like you to talk in the neighborhood of 45 minutes. Our June 10 meeting will be in the Oak Room of the Westin St. Francis Hotel in San Diego and dinner begins at 7 p.m.

How can we get you to come to San Diego? We can only offer you an honorarium of $200, but we would pay for any travel expenses. You can expect a large crowd of restaurateurs who are known for hooting and hollering when they hear good stuff! As you can see, we are a rather informal group. Hope you can join us!

Sincerely,

Several companies have done a poor monitoring of the social aspects of the external environment. This meant that their strategies did not fit the needs of the market, and hence they failed. This is most noticeable among firms who market to Generation Y. This target group consists of customers who range in age from 5 to 20. Dubbed Gen Y" this cohort presented a big challenge to marketers such as Levi Strauss, Nike and Pepsi because of their unique tastes and perceptions of product quality and advertising themes.

Companies that succeeded in reaching Generation Y customers accurately sensed the unique needs of this market. For example, Lee Apparel (a competitor of Levi Strauss) introduced a special line of oversized, multipocketed pants aimed at 10-14 year old boys. This unique product was marketed on the internet, outdoor posters, and skateboard magazines. By carefully customizing their marketing, successful companies (such as Coca-Cola, Tommy Hilfiger, and Motorola) penetrated a market which was seen as impregnable by others.

While it is difficult to accurately forecast social changes, how can firms best factor these changes into their strategies in order to be successful?

Describe and rate Toyota 1) business ethics, 2) social responsibility, and 3) environmental sustainability

Prepare a scholarly and supported discussion post discussing the similarities and differences in leadership across cultures and between genders.

list and describe the three types of administrative agencies

Assess the profitability of the domestic Chinese TV Industry and state if the industry is currently threatened. List the variety of factors that stimulate the companies’ threat.

Employees have a right to privacy, but employers also have a right to create and maintain an efficient and safe workplace. Do you think that existing laws strike an appropriate balance between employers' rights and employees' rights? Why or why not? Please specifically address the questions posed by explaining and supporting your comments from a legal perspective.

Explain what facilitates the foreign firms entry to the Chinese TV market and evaluate their performance (good/or bad). Can you state that foreign firms dominate the TV market segment? Why and why not?

1. describe 4 ethical/situations issues in Marketing give examples

2. Explain Social Responsibility with 4 examples.

Which are the advantages and disadvantages of direct versus indirect distribution channels? Discuss and give some examples of brands using one of the two channels or both.

Briefly explain how environmental uncertainty affect to food processing company and aerospace company

The College of Business has been having trouble with errors on student admittance records and you have been asked to investigate the cause of the problem. A form is considered defective if it has one or more errors. You think you have found one of the main reasons for the errors but in order to prove it, you decide to develop a process control chart to follow the current process for a few days. On the next three days, you collect 15 samples of 25 forms each and observe the following number of forms with errors on them:

A.) Develop the appropriate process control chart(s) using 3 sigma control limits.

B.) You follow the process for two more days, obtain results similar to that shown above, and correct any special causes that may exist. In an effort to improve the process, you make some changes and after the changes are made, collect five more samples of 25 forms each. The number of defects found is shown below:

**Plot and label these five observations on the same control chart(s) developed in part A. What comments can be made about the process now? Should any changes be made to the old control chart(s) given the new evidence? If so, describe the changes that should be made and explain why. If not, explain why not?**

A manufacturer is studying a proposal to install an automatic device at one of its production operations. The device would perform the operation in exactly 0.5 minutes. At present, there is a (single server) manual operation with an average service rate of 60 per hour and exponential service times. The arrival rate is 50 products per hour and Poisson distributed. Each minute saved per product at the operation is worth $2. Assume that the total production for the year is 1,500.

1.What is the manual operations queueing model (M/D/1 or M/M/1)? (1 point)

2. What is the average time in the system in the manual operations (in minutes)? (2 points)

3. What is the automatic operations queueing model (M/D/1 or M/M/1) ? (1 point)

4.What is the average time in the system in the automatic operations (in minutes)? (2 points)

5.Calculate savings per product due to the automatic device? (2 points)

6.Calculate savings for one year due to the automatic device? (1 point)

7. If the device costs $10,000, should the device be installed, i.e., would it offset its cost in one year (Yes/No)? (1 point)

A software developer has measured the number of defects per 1,000 lines of code in software modules being developed by the company. Construct the appropriate chart(s) for these data using 3 sigma control limits. Is the process in control? Why or why not?