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In: Operations Management

What is the target segmentation for Target corporation. Include the Geographic, demographic, behavioral, psychographic. How does...

What is the target segmentation for Target corporation. Include the Geographic, demographic, behavioral, psychographic. How does target position their products in their industry.


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Expert Solution

solution-

the target segmentation for the target corporation is selling or placing the products in the industry or market based on the needs demands as well as likes of the products by the customers as it increases sales and customers can find there product at one place easily it also makes the work of company easier so that they can manufacture products based on needs and dremands of customers.the traget postion there products based on the following segmentation strategies-

geographic segmentation-

the geographic segmentation is based on the area or the region where an individual lives such as nation states district village or city

demographic segmentation

the demographic segmentation is based on the various criteria such as age ,ifestyle ,income,education,gender etc as different people demand different things

behaviourial segmentation-

the behaviour segmentation tragets on the buying habits of person such as whether they like to buy new latest things or when it has become pouplar do they does shopping regularly or certain occastions vice versa.

pyschographic segmentation-

this type of segmentation is based on the nature of customers such as whether they are introvert or extrovert what are there hobbies or living habbits etc.


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