Question

Course: Business and Enterprise

Research, identify and explain Nike's approach to economical Sustainability. Using what you know about the purpose of the firm (consideration of shareholders and stakeholders); explain whether you believe the attitude to the business of Nike is more reflective of shareholder theory or stakeholder theory. (300 minimum). Please include all of the sources used.

Answer 1

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Here I am going to describe Nike's approach to economical sustainability along with the purpose of the form in consideration of shareholder and stakeholder theory and if Nike is more reflective of shareholder theory or stakeholder theory.

Nike's approach to economic sustainability can be described as Nike is trying to be more sustainable in the market as with the help of sustainability the products of Nike would be more acceptable by the society in the market. Nike uses many indexes that provide if the information of its product being sustainable to the economy and environment. with every product that Nike produces they create a proper index of the market and environment analysis and with that analysis they select the proper material for the product designing of that particular product to make sure that the sustainability still prevails with them.

although Nike has never disappointed its customers and much other general public when it comes to the innovation of the products. Nike keeps on experimenting with innovation in the products but keeping in mind the economic and environmental sustainability. Nike is also fulfilling its duties and responsibilities towards the society and it takes care of the sentiments of society by not harming the environment. Nike tries to take only those decisions which give a positive impact on the environment and economic sustainability.

Every organization of the market is part of society and so is Nike. Nike fulfills its duties and responsibilities towards society and it also takes care of its employees that are working in the organization is more reflective of the stakeholder theory as the main focus of Nike is on fulfilling the needs, wants, demands of its employees when at a certain point it takes the sacrifices of some revenue of the organization. The main thing that Nike focuses on is giving proper pay to its employees, taking care of the demands of its employees, and providing its employees a comfortable and healthy working environment.