Question

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1	Do you own a pet?
2	How old are you?
3	How much do you weigh? (lbs)
4	Male or Female?
5	Do you drink alcohol?
6	How often do you watch movies at the theater per month?
7	How often do you eat fast food per week?
8	Do you like spicy food?
9	Do you prefer Android or iOS?
10	Do you prefer Windows of Mac?
11	How many times a year do you go on vacation?
12	Do you currently have a paying job?
13	Do you prefer summer or winter?
14	Do you prefer ebooks or physical books?
15	How many siblings do you have?
16	Do you prefer salty or sweet snacks?
17	Do you consider yourself an introvert or extrovert?
18	How my hours a week do you exercise?
19	Do you prefer to play on a team sport or individual (non-team) sport?
20	Which is scarier, Bees or Spiders?
21	How many hours a day do you use social media?
22	Do you binge watch TV shows? (4+ shows at a time)
23	Do you still live with your parents?
24	Have you ever visited a different country?
25	Do you speak more than one language?
26	Do you have a college degree?
27	How many dependents (children) that currently lives with you?

1. When collecting data there must be a balance between getting necessary information and violating personal privacy. Come up with 3 questions you feel that would violate your personal privacy. Explain why you believe these questions are a privacy concern? These 3 questions should be unrelated to the questions from the Big Data excel file.

1. ???
2. ???
3. ???

2. Come up with 5 questions (for data collection) you would get from a population (large city or county) that you think would be interested by companies who would purchase for their business intelligence analysis. Provide a 1-2 sentence for each question explaining how you think this data would be used by other companies. These questions should be not already have been used from the Big Data excel file.

1. ???
2. ???
3. ???
4. ???
5. ???

Answer 1

Answer 1= The three questions that can violate personal privacy are stated below=

Which political party to you support?

Reason= Political inclination is something that is related to the individual's preference and belief and this is considered as against the privacy norms to ask the questions about the political inclination and it can be used to discriminate the individuals.

What is your sexual preference?

This is a very personal question and it can be used for discrimination against LGBT community.

Are you suffering from any chronic disease?

This is again a personal question related to the health of the individual and it can be used to discriminate the individuals.

Answer 2= The 5 question which can be asked and are of interest by the companies are as below=

1= What is your annual income?

Reason= This data can be used by the company to estimate the purchasing power of the customers so that the product can be developed meeting the buying capacity of the customers.

2= What is more important for you price of the product or the quality of the product

Reason= This question can help the company to analyze where to focus on price reduction as the customers is price sensitive or to improve the quality of the product as customers may prefer quality over price.

3= How likely you are to recommend our product?

Reason= This will indicate whether the customer is satisfied with the product or not and whether he will be a good ambassador of the product or not so the company can use this data to develop reference groups

4= Which social media platform do you use?

Reason= This can be used by the company for social media marketing to great effect.

5= What factors do you consider before buying any product?

Reason= This can be used by the company to focus on those factors which are decisive in the customer buying process.