Question

In: Operations Management

Answer the following question in a composition of 10 to 20 sentences How can a marketer...

Answer the following question in a composition of 10 to 20 sentences

How can a marketer make effective use of each of the following American core values: material well-being, saving time, and honesty?

Solutions

Expert Solution

The core values become the ccritical building blocks of any organization. They bring clarity across the areas of the business. The American core values: material well- being, saving time and honesty know aligning the organizations around the core values that are critical for the marketing. They define the behavior of every organization. The customer experience drives and creates the brand experience. They also define the accountability for the businesses which is highly relevant for marketing. Without core values, the marketing becomes ineffective.

By building the marketing strategy using these core values, the marketers will magnetise the brand towards the target audiences. This helps in effective communication and monetizing the relationships. In order to get value from the customers, the marketers need to live with and breath the core values. This creates an extra layer of connection with the cutomers.

By implementing the core values, the people(customers) extend their support and the word- of- mouth marketing grow. The marketers also understand their role and they can relate it easily. This helps the marketeers in stepping into customers' shoes, connecting to a larger vision and selling to the customers


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