Question

Discipline Awareness paper Business related

asks you to look closely at the field to which you belong through the lens of an academic conference. Conferences are, across many fields and disciplines, sites where members of the discourse community share their newest research, proposals, and ideas. These conferences draw together novices and experts alike, inviting active members to share their findings with calls for papers which often set the theme for that year’s conference. You are tasked with finding an academic conference within your field and selecting two papers published by individuals who will, or have in the last three years, presented at that conference. The two pieces of writing you select for this project should be closely tied to a research topic you are distinctly interested in. You will pursue this research topic throughout the semester in our class, so select your research topic with care. Using your understanding of rhetorical context, you will analyze these two papers to better understand how scholars in your field talk to one another. You will consider how the articles represent the larger conversation at hand and what gaps might be yet filled in the conversation. On a broader scale, consider how Swales’ set of criteria for discourse communities is fulfilled by your field.

Answer 1

Conference Topic: “International Conference on Social Media, SEO & Marketing Strategies”

This conference aimed in exploring the future of Advertising and marketing and also to gain the perception on the recent platforms on online marketing, media models, brand marketing etc. This conference was held in Spain in the year 2015. The below are two papers selected to analyze.4

Paper 1: How does technology readiness affect customers when purchasing a travel through mobile phone?

By: Jana Prodanova, Sonia San-Martín and Nadia Jiménez

This paper is focused on the use of technology by customers and its influence on the purchase behavior of customers through a given medium such as mobile or tablet. The paper also outlines the relevance of the subjective marketing through technology which has a positive influence on the customers purchasing pattern. The contributions of the paper also have implications for companies that operate in the online and mobile purchase of travel.

Paper 2: Digital management based on e-business strategies in tourism

By: Javier Casanoves Boix

The author has done a detailed study on the role of e-business in travel and tourism industry. The paper has also identified the variables such as e-branding, website management and e-marketing as a influential factor on the e-business.

The above papers deal with the said conference themes which are SEO, social media, and marketing strategies. On a detailed analysis of papers the student can identify the gaps in the said fields which will provide a greater insight on which papers to take up for research in the given semester. However as given in the paper it is suggested to take a topic related to potentials and influence of digital technology on consumer purchase patterns.