Question

The following strategic service vision was incorporated for successful air travel business by Southwest Airlines, except one

	a.	Quick turnaround at gate
	b.	Short flights with frequent departures
	c.	Hire cabin crew based on attitude
	d.	Buy Boeing 727,737 and 747 planes for variety
	e.	Allow carry-on baggage with no surcharge

The essentials for delivering an Experience in a Service package consists of:

	a.	Supporting Facility
	b.	Facilitating Goods
	c.	Information
	d.	Explicit and Implicit Services
	e.	All of the listed items here

The essentials for delivering an Experience in a Service package consists of:

	a.	Supporting Facility
	b.	Facilitating Goods
	c.	Information
	d.	Explicit and Implicit Services
	e.	All of the listed items here

Answer 1

1) d

The Southwest Airlines success is based on quick turnaround, short flight departures to increase number of customers, Cabin crew with desired attitude, same variety of plane so that it becomes convenient to train members and easily swap people between planes when required

2) All of the listed items here

Facilitating goods are tangible items used with service, supporting facility are other benefits along with service package, Information is important in service industry to help connect with customers, explicit services are one which are observed by senses and implicit senses are those which are linked to psychological benefits

3) All of the listed items here

Facilitating goods are tangible items used with service, supporting facility are other benefits along with service package, Information is important in service industry to help connect with customers, explicit services are one which are observed by senses and implicit senses are those which are linked to psychological benefits

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