Question

Analyze the visual and verbal element of the Bud Light: Dilly Dilly advertising campaign and the Proctor and Gamble: Thank You Mom ad. What Type of advertisement is each ad (for example is it a brand advertisement, retail advertising, direct etc.). Why?

What is the "message strategy" of each ad. Explain this.

What copywriter styles are used and how is this shown in each ad.

What visualization tools are utilized and the type of lay out in the Bud Light: Dilly Dilly ad and the Proctor and Gamble: Thank You Mom ad

Answer 1

Bud Light Dilly Dilly campaign is a campaign of connection with consumers who drink Bud Light. The campaign brings about that obsession of people with bud light and their common catchphrase of dilly dilly. It is a connection between like-minded people with a product.

P&G thank you mom ad is a campaign to reinforce the brand's connections with mothers and how the brand caters to the need of mom. It also reinforces the image that P&G has strong products which fulfil the need for moms.

Bud light has used the theme of comedic obsession with a product where the king cannot think about anything else and people are obsessed with it.

Message strategy of P&G thank you, mom, is to reinforce the connection between the strengths of P&G and mothers. As mothers look after their kids and make them strong, so doe P&G connects with moms and make them strong by providing for their needs.

For dilly Dilly campaign, the creative copywriting is used where themes of the old kingdom is merged with a funny obsession with a beer. For P&G, the copywriting style is to tell a story about people and their moms to the world and how they unite to create their own destiny.

Visualization tools such as repetition Point of view, Body language, Association, compositions, repetition,Historical fantasy are used.