Question

Analyze the visual and verbal element of the Bud Light: Dilly Dilly advertising campaign And the Proctor and Gamble: Thank You Mom advertisement. Analyze the Type of advertisement each use (for example is it a brand advertisement, retail advertising, direct etc.). What is the "message strategy" of each ad. Explain this. What copywriter styles are used and how is this shown in each ad. What visualization tools are utilized and the type of lay out in the Bud Light: Dilly Dilly ad and the Proctor and Gamble: Thank You Mom ad.

Answer 1

1. Brand

Bud Light :Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev SA/NV, is the largest brewing company in the United States. Founded in 1852 as Bavarian Brewery by EberhardAnheuser and Adolphus Busch.They are world renowned for their beverages namely Budweiser, Stella Artois, and Beck's

Proctor &Gamble:Founded in 1837 by William Procter and James Gamble., Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in US. It specializes in a wide range of personal health/consumer health, and personal care and hygiene products.

2. Type of Advertisement

Both the Advertisements Dilly Dilly ad by Budlight and Thank you mom by P&G are Video advertisements.

Video advertisements are those that target customers at a digital level.A short video which can be shown on a Television or can be shared on social media or in blogs or in youtube .

Though Budlights commercial was Video advertisements in the begining ,the creative team at a later point of time along with Ifacebood creative shops made it into a internet marketing advertisements

3. Message strategy

Dilly Dilly:Set in a medival theme , the ad talks about the celebration happening at a palace and how the beverage spices about the moods of the gathering .The jovial toast and hearty chorus of dilly dilly are the brighter sides of the ad .The hearty chorus has created a stir among all super bowl lovers and the theme of celebration calls for gathering of friends which is fun with a budlight.

Thank you mom:This ad is all about mother’s love . how invaluable a mother is to her children to achieve their dreams . P&G in association with olympics pictures how the dreams come true and how mothers influence their children to achieve their dreams. Though none of their products or logos are displays , P&G captures the emotions of all moms for they are their target customer by glorifying all loving moms.

4. Copywriting styles

The ad capmpaign by Budlight: Dilly Dilly follows a colloquial or conversation as copywriting style where the message is conveyed as a way of conversation also with Humorous style where the message is conveyed with a sense of humor to attract the target customers.

Whereas the ad campaign by P&G :Thank you mom follows a narrative copywrting style where the message is conveyed as a story that might create an impact on the target customers who view the ad.