Question

Analyze the visual and verbal element of Nike: Just Do It advertising.

Analyze the Type of advertisement this is (brand advertisement, retail advertising, direct etc.). What is the "message strategy" of the advertisement. Explain this. What copywriter styles are used and how is this shown in the ad. What visualization tools are utilized and the type of lay out in the Just Do it ads.

Answer 1

Analysis of the visual and verbal element of Nike: Just Do It

Advertising is amongst the most effective promotional tools that organizations utilize for promoting their products. Nike’s Phase “Just Do It” is key element that attracts and invites every person to join the mission of exercising, joining sports, running and be fit.

Type of advertisement:

Nike’s Just Do It is an example of brand advertising. Just Do It is not just the phase but the brand label for Nike. The connection of text is extensive factor the leverages understanding of their visual. In each and every advertisement of Nike, Just Do It is major factor of their visual.

Message Strategy of the advertisement:

Message Strategy of Nike: Just Do It is to add value and create connection with audience. By adding the label “Just Do It” Nike establishes brand identity that says a lot about the brand. It enhances brand identity for Nike.

Tag line “Just Do It” also ensures brand credibility. Customers trust brands like Nike that motivates buyer. In turn it influences customers buying decision. This tag line “Just Do IT” builds strong connections with consumers.

Copywriter styles:

Nike: Just Do it uses the Creative Copywriter style. In this style brand is communicating an idea by using a memorable phrase. By using simple but effective words, Nike created magic in its ads. This phase generated the desired results for the company.

This style is displayed in their ad by associating the phase with activity in the visual.

Visualization tools and type of lay out in the Just Do it ads:

Visualization tools that are utilized in Just Do it ads include colour psychology, composition, typographic element, focus, point of view and association.

Type of lay out in the Just Do it ads is comprehensive layout. This type of layout in advertising is highly refined and elaborated.