Question

In: Statistics and Probability

A manufacturer of pens has hired an advertising agency to develop an advertising campaign for the...

A manufacturer of pens has hired an advertising agency to develop an advertising campaign for the upcoming holiday season. To prepare for this project, the research director decides to initiate a study of the effect of advertising on product perception. Advertisement A greatly undersells the pen’s characteristics. Advertisement B slightly undersells the pen’s characteristics. Advertisement C slightly oversells the pen’s characteristics. Advertisement D greatly oversells the pen’s characteristics. A sample of 24 adult respondents, taken from a larger focus group, is randomly assigned to the four advertisements. The respondents are then asked to rate the pen from 1 to 7 (lowest to highest) on the product characteristic scales of appearance, durability, and writing performance. The combined scores of three ratings for the 24 respondents are as follows. At the 0.05 level of significance, is there evidence of a difference in the mean rating of the pens following exposure to four advertisements?

A

B

C

D

15

16

8

5

18

17

7

6

17

21

10

13

19

16

15

11

19

19

14

9

20

17

14

10

Solutions

Expert Solution


Related Solutions

A manufacturer of pens has hired an advertising agency to develop an advertising campaign for the...
A manufacturer of pens has hired an advertising agency to develop an advertising campaign for the upcoming holiday season. To prepare for this project, the research director decides to initiate a study of the effect of advertising on product perception. Advertisement A greatly undersells the pen’s characteristics. Advertisement B slightly undersells the pen’s characteristics. Advertisement C slightly oversells the pen’s characteristics. Advertisement D greatly oversells the pen’s characteristics. A sample of 24 adult respondents, taken from a larger focus group,...
A manufacturer of pens has hired an advertising agency to develop an advertising campaign for the...
A manufacturer of pens has hired an advertising agency to develop an advertising campaign for the upcoming holiday season. To prepare for this project, the research director decides to initiate a study of the effect of advertising on product perception. An experiment is designed to compare five different advertisements. Advertisement A greatly undersells the pen’s characteristics. Advertisement B slightly undersells the pen’s characteristics. Advertisement C slightly oversells the pen’s characteristics. Advertisement D greatly oversells the pen’s characteristics. Advertisement E attempts...
A leading FMCG company has hired an advertising agency to work on its media campaign project....
A leading FMCG company has hired an advertising agency to work on its media campaign project. The project is about to launch a series of dairy products in the country. The total duration of the project is 6 months. The initial amount approved by the sponsors was PKR 11,000,000/- for the entire project. At the end of 4th month, the project is only 35% completed while the Project team had already utilized PKR 7,000,000/- against several expenses. [02 marks] Find...
An advertising agency, Round Ltd, incurred the following expenses during an advertising campaign for Nando’s: Primary...
An advertising agency, Round Ltd, incurred the following expenses during an advertising campaign for Nando’s: Primary research costs (outsourced to Mean Research) – $10 000 Secondary research costs – 5 hours (strategist) Flyers: Design – 4 hours (artist) Printing/production (outsourced to Align Printers) – 8 000 @ R2 each Distribution (outsourced to Fast Couriers) – 8 000 @ $0.50 each In-store display: Design – 7 hours (artist) Printing/production (outsourced to Align Printers) – $7 000 Delivery and set-up (outsourced to...
Claudia Maurva, manufacturer of CM denim skirts, has pitched her advertising to develop a "stylish yet...
Claudia Maurva, manufacturer of CM denim skirts, has pitched her advertising to develop a "stylish yet affordable" image for her brand. She is concerned, however, that retailers are undermining this image, and cutting her market share, by pricing them above her recommended retail price of $49.95. A random sample of thirty-four fashion outlets who stock her skirts finds that the average price charged is $52.78 with the standard deviation being $6.90. 1. State the direction of the alternative hypothesis used...
Warren Lynch at CompU has calculated the cash flows for the advertising campaign, and now has...
Warren Lynch at CompU has calculated the cash flows for the advertising campaign, and now has to decide whether the ad campaign will generate more cash flows than its cost. The cash flows for the campaign are as follows. CompU’s cost of capital is 9%. Initial Investment: $110,000 Operating Cash Flows by year: Year                 Cash Flows 1                      $35,000 2                      $39,800 3                      $34,600 4                      $31,800 5                      $31,800 Calculate the payback period of the ad campaign. Calculate the net present value of...
A retail company has started a new advertising campaign in order to increase sales. In the...
A retail company has started a new advertising campaign in order to increase sales. In the past, the mean spending in both the 18–35 and 35+ age groups was at most $70.00. a. Formulate a hypothesis test to determine if the mean spending has statistically increased to more than $70.00. b. After the new advertising campaign was launched, a marketing study found that the sample mean spending for 400 respondents in the 18–35 age group was $73.65, with a sample...
A retail company has started a new advertising campaign in order to increase sales. In the...
A retail company has started a new advertising campaign in order to increase sales. In the past, the mean spending in both the 18–35 and 35+ age groups was at most $70.00 a. Formulate a hypothesis test to determine if the mean spending has statistically increased to more than $70.00. b. After the new advertising campaign was launched, a marketing study found that the sample mean spending for 400 respondents in the 18–35 age group was $73.65, with a sample...
A retail company has started a new advertising campaign in order to increase sales. In the...
A retail company has started a new advertising campaign in order to increase sales. In the past, the mean spending in both the 18–35 and 35+ age groups was at most $70.00. a. Formulate a hypothesis test to determine if the mean spending has statistically increased to more than $70.00. b. After the new advertising campaign was launched, a marketing study found that the sample mean spending for 400 respondents in the 18–35 age group was $73.65, with a sample...
A retail company has started a new advertising campaign in order to increase sales. In the...
A retail company has started a new advertising campaign in order to increase sales. In the past, the mean spending in both the 18–35 and 35+ age groups was at most $70.00. a. Formulate a hypothesis test to determine if the mean spending has statistically increased to more than $70.00. b. After the new advertising campaign was launched, a marketing study found that the sample mean spending for 400 respondents in the 18–35 age group was $73.65, with a sample...
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT