Question

Analyze the visual and verbal element of the Share a Coke advertising campaign and the Old Spice; The Man your Man Could Smell Like advertisement..

Analyze the Type of advertisement each use (for example is it a brand advertisement, retail advertising, direct etc.).

What is the "message strategy" of each ad. Explain this.

What copywriter styles are used and how is this shown in each ad.

What visualization tools are utilized and the type of lay out in the Share a Coke ad and the Old Spice; The Man your Man Could Smell Like ad..

Answer 1

Analysis of visual and verbal element of the Coca Cola: Share a Coke advertising campaign and the Old Spice: The Man your Man Could Smell:

Advertising is one of the most effective and efficient promotional tool that organizations utilize for promoting their products. Following is the analysis of both the given ads:

Type of advertisement:

Coca Cola’s Share a Coke: is key element that attracts and invites every person to be good, share coke, rejuvenate relationships and spread happiness. Coca cola focuses on consumer behaviour before designing their ads. The type of advertisement is a persuasive appeal through brand advertising.

Old Spice’s The Man your Man Could Smell is the direct advertising. The ad was aimed to affect the immediate sales of the product. The advertisement was positioned on masculinity and attracted consumers significantly.

Message strategy:

Message Strategy of Share a Coke was to target defined consumers by laying emphasis on rejuvenating relationships. It was a persuasive message that was integrated towards brand promotional tools.

Message Strategy of Old Spice’s The Man your Man Could Smell is add value and create connection with audience. By using the tag line The Man your Man Could Smell Old spice establishes brand identity that says a lot about the brand. It enhances brand identity.

Copywriter styles:

Both the ads, i.e. Coca Cola’s Share a Coke and Old Spice’s The Man your Man Could Smell have used Creative Copywriter style. In this style both brands are communicating their idea by using a memorable phrase. By employing simple but effective words both brands managed to attract targeted audience.

Visualization tools:

Coca Cola’s Share a Coke has used visualization tools like colour psychology, typographic element, focus, symbolism, visual path, emotional appeal and association.

Visualization tools used by Old Spice are The Man your Man Could Smell includes visual path, composition, association, body language, point of view, fantasy and repetition.