Bud Light ran a SuperBowl advertisement stating that it does not use corn syrup – in...

Bud Light ran a SuperBowl advertisement stating that it does not use corn syrup – in direct contrast to its competitors. The Bud Light marketing department wants to know the impact of the ad (IV) on consumer brand perceptions (DV). They therefore compare consumer perceptions of the brand collected before the SuperBowl with consumer perceptions of the brand collected after the ad was shown in the SuperBowl.
- What form of study design is this?
- Will the researcher be able to make claims about causality with this study?

Solutions

Expert Solution

RBD (Randomised Block Design ) is used.

because the researcher has created two blocks that is one before the superbowl with consumer perceptions and one with consumer perceptions collected after the ad and the experimental material is homogeneous.

It is probabably possible that the researcher will make claims about casuality in this study.

orchestra answered 1 year ago

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