You noticed that your best friend's three-year-old child, Stacy, refuses to exercise, which you know has numerous health benefits. Give at least three pieces of specific advice and justify each one using the theories from (1) Skinner, (2) Bandura, and (3) Pavlov.

Audience Demographics

A variety of factors go into defining a target market. Many of the basic factors are demographic. Questions like the following are usually asked:

Gender: Is the target market composed of males, females, or both? Age: What age range does the target market fall into? (e.g. 18 – 24) Income: What is the annual salary range of the end user? (e.g. $50,000 – 74,999) Cultural/Ethnic Background: Are the end users primarily Caucasian, Asian, immigrants, citizens, etc.? Language: What languages/dialects will be required to communicate with customers?

Geographic Region: Where are customers/potential customers located? Are they in urban, suburban, or rural areas? Or for larger companies, what continental regions are customers located in (city, state, province, country)?

Other Factors: the customers’/potential customers’ personality, occupations, values, hobbies, interests, etc. all have to be gauged by the business and the marketing professional

Example: Sephora Gender: primarily female

Age: appeals to a wide range of ages, preteen to mid-40s, as they offer funky, trendy makeup and anti-aging products

Income: mid- to high-income range; significant percentage of disposable income Cultural/Ethnic Background: customers come from a variety of cultural and ethnic backgrounds

Geographic Region: North American and Western European countries, in urban areas, though customers in rural and more remote areas can purchase products online

Other Factors: Sephora’s end users are discerning. They want access to quality products, niche brands, and extensive selection. They are willing to pay a premium for this kind of access. Most of the customers in the 25+ age range will be professional women who choose to wear make up to the workplace. The high school and college-aged clients will have active social lives and be interested in standing out in a crowd (e.g. at a club, bar, etc.) 5

1. Decide who your target consumer(s) is. Write down the demographic characteristics of this person(s). Refer to this section in the textbook.

2. Learn more about your target consumer(s) by examining their psychographic characteristics. “Psychographics are kind of like demographics. Psychographic information might be your buyer's habits, hobbies, spending habits and values. Demographics explain ‘who’ your buyer is, while psychographics explain ‘why’ they buy.”

a. Create a five-question survey that enables you to find out about your target consumer’s (s’) habits, hobbies, and more without asking directly, “What are your hobbies?”, for example. Then, ask people from your target demographic to fill out your psychographic questionnaire. Try to get at least five people to respond to your survey.

b. Compile the questionnaire results and then add the psychographic characteristics to the demographic profile(s) you have already created.

Do you agree with the statement “through hard work, everybody can succeed in America”? What do you believe is the biggest obstacle? If you believe that change is needed, give an example of a policy that needs to be altered to help reduce classism.

Week 2: Faith No unread replies. No replies. Faith Interviews: Ask two people to share their views on faith, do they believe, why do they believe, what has helped or hindered their experience of faith? Submit their answers to discussion board by midnight, Thursday. Respond to other two students’ posts by Sunday. Based on your own experience and on the interviews, what are some of the factors that lead people to lose faith and what are some things that help people find or strengthen their faith.

Instructions: Write 2-3 (PLAGIARISM FREE) paragraphs about the topic below.

According to Jim, Jim Almighty. Jim thinks that he can design women better than the creator did. Many gender stereotypes are depicted and reinforced (and some are even abandoned). Write down all of the stereotypes for men and for women that you can think of and classify them into physical, sexual, personality, social, and emotional and discuss whether they are accurate, inaccurate, or an exaggeration of a true difference.

While watching an infomercial on TV, you hear a so-called nutrition expert make claims for a substance that he or she claims to be a vitamin. What questions would you ask the expert to ascertain whether the substance truly is a vitamin?

Polyamorous relationships:

Discuss what you think are the strengths of these relationships and what you think are the weaknesses. Discuss this topic from a sociological point of view. Use your sociological imagination to think about and discuss whether or not this could become a social problem if everyone practiced it.  

can you please explain the following terms:

• Proximal Fixed Action Patterns
• Distal Fixed Action Patterns

Describe Kohlberg’s theory of moral development. Write 1 paragraph for each of the 3 levels. How is this different from the Worldview Theory?

Define causality and its applicability to social science research

Social psychology is best defined as the scientific study of Select one:

a. sociology

b. social influence

c. social norms

d. deviant social behavior

e. social mores

Students in a school building noticed a foul odor outside and a few began to speculate perhaps someone released a dangerous gas. Soon, the TV stations heard and began to report the story about a report of foul odors and complaints of symptoms were popping up everywhere. Many students complain of being ill for days after the event despite it being found the problem was merely a dead animal in a duct that was decaying. Physicians rule out any adverse effects from the odor and school administrators are unable to convince students to return to school. This phenomenon is better explained by Select one: a. mass delusions b. mass hysteria c. mass reactions d. mass reversions e. mass stupidity

using your sociological imagination, why is the transmission of cultural norms and values a complex process in diverse societies such as the United States. How can schools cope with this problem in the future.

explain how your sociological imagination is different from someone you know

and provide an example of a situation you and someone you know would experience differently because of your sociological imagination