Question

Current Status on Topic NIKE

What are the global implications for the product or service you are marketing? What are the global implications of your marketing strategy and recommendations?

You should consider whether there are any global factors related to the marketing environment in which you operate, your targeting and segmentation strategy, and any aspect of the marketing mix: product, price, place (distribution), promotion.

Answer 1

Global implication of the product that we are marketing are that the sale would increase, many customers are there who are still untapped, we would be able to cater to their needs as they have the paying capacity but they were not getting the access so global marketing would help cater to the international market as well and lastly the economy would increase and become better by a slight margin.

Global implications of marketing strategy are that the sale would increase, the number of leads and conversion would increase, we would be able to communicate and position the product in the minds of the customer correctly and in a much better manner. The reputation of the company wold increase and we wold be able to expand the scope of probable customers.

Some of the global factors related to marketing strategies are the economy of that nation, the legal rules and regulations by which it operates, the political bureaucracy which might create issues and problems in settling and propagating the business. Price has to be set as per the audience i.e. if the customers have the paying capacity then only a premium price should be set or else average price should work.