Describe the product or service attributes of the product/service featured in your marketing plan for Costco...

Describe the product or service attributes of the product/service featured in your marketing plan for Costco Wholesale Retail Store. Explain why these attributes were chosen. Be sure that the attributes can be linked back to unmet needs of the targeted segment(s). The product/service has to be able to solve a problem to be successful.

Costco serves over 90 million cardholders across the boarder of the United States as well as international countries. Costco is a competitor of Sam's Club. . Two growth opportunities that I feel will continue to help Costco grow as an organization is (1) membership loyalty, and (2) International expansion.

Expert Solution

Google car autonam marketing plan attributed connected cars accessed to the internate, that enabled automated links to other connecting objects like smart phones, some tracking devices etc. Both premium and volume automakers distinctly watch connected car technologies as essential to their future. This entire system can disintegrate and hamper the automatic ecosystem over next five years. So, the industry will follow some fundamental changes as semi-autonomous driving.

These attributes were selected because of the following reasons:

autonomous driving, that is vehicles will be movable without a human driver

safety, it means the ability to warn a driver about the road problems, automatically realize and then prevent collision

entertainment, like smartphone interfaces

vehicle management, supporting in lowering down the operating cost and enhancing comfort

home integration, by this a proper link would be created to homes, offices and other buildings.

Rahul Sunny answered 2 years ago

Select a product or service that you are going to use to create your marketing plan.

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