• Do customer bonds play a role in understanding customer requirements? If so, how so?
• Do the identified categories of customer bonds aid in minimizing the miscommunication and possible misunderstanding of customer requirements?

Project Title: Development of pre-employment selection testing for entry-level Retail Salespersons in retail clothing stores.

Scope of Project: The entry-level Retail Salesperson position is responsible for selling the popular “Big Turtle” clothing and merchandise at their retail stores. There are approximately 50 retail stores located throughout the Southeast region, employing over 600 Retail Salespersons. Currently, turnover for this title is averaging 50% annually. Big Turtle Clothiers, Inc. also anticipates opening 10 new stores per year for the next 5 years. The starting pay scale for Retail Salespersons ranges from $8.50 to $10.00 per hour, depending on the location, with health benefits provided after 6 months of employment. Retail Salespersons also receive a 15% discount on all “Big Turtle” clothing and merchandise.

At present, there is no formal pre-employment selection testing for this job title. Candidates are screened using application forms developed by the individual stores, with preference given to candidates with prior retail or customer-service work experience. It is desirable that the same testing process for Retail Salespersons be used throughout all of our current and future stores. It is also very important that the selection system be legally defensible against charges of discrimination. Big Turtle Clothiers is also concerned about problems with shrinkage in their retail stores.

Information Requested: Please prepare a( 4 page written proposal )with the following information, along with rationales for each decision:

• Initial task-KSA linkage, based on O*NET job analysis information [note: this is part of a job analysis]
• Job analysis process proposed—method(s) of job analysis chosen, number and job titles of SMEs required, and geographic locations of SMEs
• Preliminary recommendations of selection tests (e.g., paper-and-pencil ability or personality tests, interviews, simulations, etc.) for use in this job title, linked to O*NET tasks/KSAs, and evidence of reliability/validity
• Validation strategy recommended for each test—criterion-related (predictive or concurrent) and/or content validation, with number of individuals required for the study
  • Job performance criteria, if a criterion-related strategy is chosen (e.g., absenteeism, performance ratings, etc.)
  • How the tests assess the job-relevant KSAs
• Test administration order and method for combining test information (e.g., multiple hurdle, multiple regression, etc.)

  
Important Content:
Professionalism (headings, page numbers)       SEM Definitions    
Tasks Job Analysis     
   Named Technical Details  
   Defined Rationale      
   Rationalized Link back to O*Net   
KSAs (WRCs) Test Combination      
   Named Provided      
   Defined Described   
   Linked to Tasks Rationale       
Performance Measures Validation Strategy      
   Named Validity estimates  
   Company translated to individual Reliability Provided  
   Defined Reliability Discussed  
   Rationalized Correct type of strategy for each test
   Shrinkage problem addressed Adverse Impact    
Tests Mentioned in passing
   Named Described/Deeply Considered
   Linked to KSAs/WRCs                      

How policies and regulations can improve the development in medical tourism in Asia. (be more specific)

Brand Design Model, Brand Portfolio Molecule, and Brand Report Card

• Evaluate the value of assigning appropriate brand identities to represent health care goods, services, and institutions. Provide support for your rationale.
• Assess the value of Calder and Reagan’s Brand Design Model as a device for systematically guiding health care marketers through the process of formulating brands. Explain one (1) reason why a SWOT analysis is needed to help health care organizations understand competitor brands. Provide two (2) examples from a health care organization with which you are familiar that support the value of Calder and Reagan’s Brand Design Model.
• Explain the fundamental reasons why brands do not exist in isolation but do exist in larger environments that include other brands. Provide two (2) specific recommendations or solutions that can help a health care facility improve patient satisfaction.

Assess the value of Lederer and Hill’s Brand Portfolio Molecule when used to understand brand relationships. Provide at least two (2) specific examples of strategic or tactical initiatives within a health care organization.

Brand Stretch Spectrum, Market Product Grid, and Lateral Marketing Strategy

• Assess the importance of evaluating newly developed health care products in order to determine whether the products should carry existing brand names or whether they should be assigned new brand names. Suggest realistic branding strategies needed for marketers to evaluate newly developed health care products or services. Provide support for your rationale.
• Use the Internet to research the product offerings of a local health care organization. (Note: These offerings are often found on the health care organizations homepage.) Based on your knowledge of your local region, consider the potential markets for these products. With this information, construct a Market-Product Grid for your selected health care entity. With the grid, you should, at a minimum, analyze the resulting market-product combination. Determine whether or not the product offerings that you selected are consistent with the perceived selections of the given health care entity. Explain your rationale.
• Assess the value of target marketing as an effective health care marketing strategy. Appraise the degree to which vertical and traditional segmentation help marketing managers use target marketing strategies. Support your rationale with at least two (2) specific examples of target marketing within a health care organization with which you are familiar.
• Evaluate the impact of lateral segmentation in encouraging marketing managers to look broadly at markets in order to identify previously overlooked opportunities. Provide at least one (1) specific example of quality initiatives within a health care organization

Marketing Growth,Strategic Planning, Market Expansion, & Drivers Management

• Justify the assembly of a balanced product portfolio by marketing managers as a means of ensuring extended success in the health care market industry. Provide two (2) real-life examples to support your rationale.
• Assess the importance of portfolio planning in the health care industry, and determine at least one (1) approach to portfolio planning that can help marketing managers to ensure productive marketing operations. Provide at least two (2) specific examples of portfolio planning in a health care organization with which you are familiar.
• Interpret the importance of continually pursuing opportunities for growth within the health care marketplace, and identify expansion opportunities available to health care institutions through the use of Igor Ansoff’s Product-Market Expansion Grid. Provide support for your response.
• Assess the critical pursuit of identity management and its role in helping health care entities build strong, recognizable brands. Provide at least two (2) specific examples of identity initiatives within a health care organization.

10) As part of the hiring process, the Ace Moving Company tests applicants in order to determine whether they can lift 100 pounds. This is an example of an ability test.

True

False

11) Which organization design is most associated with large organizations?          

divisional structure         

matrix structure

functional structure

simple structure              

None of these are associated with large organizations.

12) Finn and Quigley both report directly to Mr. Jaks. This is a violation of the unity of command principle.

True

False

13) An organization's span of control tends to be wider at the top of the hierarchy than at the bottom.

True

False

14) Which of the following is not a remedy for groupthink?

                Divide into subgroups.

                Have someone act as "devil's advocate."

                Mind guarding.

                Appoint an impartial leader.

                All of the above are remedies for groupthink.

• The Product Life Cycle Part & The New Product Process
  • Assess the value of the product life cycle as a tool for product succession planning and related product management activities. Give your opinion on whether or not the Product Life Cycle can help health care managers in promoting portfolio planning, strategy formulation, and forecasting. Provide one (1) example to support your rationale.
  • Select two (2) stages of the Product Life Cycle. Describe the methods for strategically and tactically managing products during each of the selected stages. Relate the selected stages to two (2) real-life examples of strategic or tactical initiatives within a health care organization.
  • Create an argument in support of the assertion that the Product Life Cycle enhances marketing outcomes in the health care industry. Provide support for your argument.
  • Suggest at least two (2) examples that support the notion of the limiting life span of health care products as a necessity in the ongoing and systematic product succession planning effort.

Business Law

Mickey has never liked Nucky so he decides to play a practical joke on him by pretending to sell him his home in the Cayman Islands. He tells Torrio that he has no intention of selling Nucky the home. Mickey approaches Nucky in a bar where Nucky is clearly intoxicated. The home is assessed at $10 million but he offers Nucky the home for $50,000. He winks and smiles at Nucky and Nucky accepts and the two shake hands. Nucky quits his job at Replay Baseball and moves to the Cayman Islands where Mickey informs him that he never had any intention of selling him the home. Nucky is moving furniture and trimming the hedges at the time. Of course, Mickey never mentioned that he owned a second home in the Cayman Islands that was recently destroyed in a hurricane.

1. Discuss whether there is a valid offer and acceptance and, further, discuss whether there is an enforceable contract.

Nucky decides that he will build a new home in Massachusetts with a large Jacuzzi. He compiles specifications for the construction of the home and sends it to several general contractors so they may provide bids/quotations. Part of the general contract includes a large plumbing sub contract. Boardwalk Construction submits a bid to Nucky for $20 million to serve as the general contractor. As part of its general bid, Boardwalk Construction factored $1 million for plumbing based upon a sub bid submitted by Atlantic Plumbing. There were two other bids for the plumbing work. Boardwalk Construction and Atlantic Plumbing have a falling out and Atlantic Plumbing no longer wants to work on the project. The two other bids were for $10 million each respectively.   

2. Discuss whether Atlantic Plumbing may revoke its offer. What are the competing arguments? Are there any other important facts?

Boardwalk Construction is working on small renovation project for Capone at his home. There is no written contract, but the two have orally agreed that Boardwalk will renovate Capone’s garage for $75,000. The two have agreed that construction is to be completed within one month. Two weeks later, Boardwalk approaches Capone and complains that the cost of nails has increased by 40% and that the cold weather has slowed the construction project. Boardwalk and Capone agree to increase the contact by $5,000 and to extend the completion date by three weeks. Each party agrees in writing to this change. Upon completion of the project, Boardwalk sends Capone a bill for $80,000.

3. How much does Capone have to pay? What are the competing arguments?

Boardwalk Construction has provided Eli a quotation of $20,000 to provide and install a high-end refrigerator. Boardwalk has provided this quote in writing and has stated that the quote is valid for 30 days and that Boardwalk may not revoke its offer. The next day, several of Boardwalk’s employees quit. Boardwalk sends a fax to Eli attempting to revoke its offer. Two seconds after Boardwalk sends the fax, it receives a fax from Eli accepting the offer.

4. Is there an agreement here? What are the competing arguments?

This question refers to BSG-Online (business strategy game). Why are the following items listed below important? Please explain.

Lessons Learned

-Producing in regions with higher profit margins

-offering labor compensation rates

-manage capacity well

-do not purchase capacity in Europe-Asia region

-win private label

-change strategies when the market is saturated with the same strategy.

You may identify a particular company and how the marketplace that they have created is an example of the RCST theme of “Common Good.”