Questions
For a cake/dessert company that is being used in a marketing plan: 1. What is 1...

For a cake/dessert company that is being used in a marketing plan:

1. What is 1 Promotion Tactic that you would add to a cake/dessert company marketing plan, and why?

2. What is 1 Promotional Tactic that you would definably NOT add to the cake/dessert company marketing plan, and why?


the product that needs to be promoted are the cakes/desserts.

The question is. what is a promotion strategy you would use to promote your product? product being the cakes/desserts.

and

what promotion strategy you would not use to promote the product?


In: Operations Management

The client is the Chairman of the Board of Directors of an Ohio corporation. The Board...

The client is the Chairman of the Board of Directors of an Ohio corporation. The Board of Directors has decided to merge the corporation with another Ohio corporation. The client wants to know if shareholder approval is required for the merger. Identify the Ohio statute that governs this question, and what that statute provides concerning shareholder approval.

In: Operations Management

discuss the role of leadership and how it can impact organizational performance

discuss the role of leadership and how it can impact organizational performance

In: Operations Management

The client is the Chairman of the Board of Directors of an KENTUCKY corporation. The Board...

The client is the Chairman of the Board of Directors of an KENTUCKY corporation. The Board of Directors has decided to merge the corporation with another KENTUCKY corporation. The client wants to know if shareholder approval is required for the merger. Identify the KENTUCKY statute that governs this question, and what that statute provides concerning shareholder approval.

In: Operations Management

In the 1840s, California, comparatively to the West as a whole, took very little time to...

In the 1840s, California, comparatively to the West as a whole, took very little time to develop and to rise to statehood. What made California rise to statehood so fast? How did golden nuggets and/or golden spikes make this possible? What made California’s appeal for statehood unique?

In: Operations Management

Compare online business “user agreements”, then answer the 10 questions below. It is not sufficient to...

Compare online business “user agreements”, then answer the 10 questions below. It is not sufficient to merely list the name of the user agreement. You must explain and support your answers.  Keep in mind that this assignment is worth 10 extra credit points. Your answer will require more than one full page.   

Pandora

Target

Twitter

a)      Which one best describes the users obligation to avoid trademark and copyright violations?

b)      Which one includes an indemnity clause that would require the user to pay for the website’s legal fees if they are sued for the user’s content?

c)      Which one(s) has an arbitration provision, and where will the arbitration be conducted?

d)     For each agreement that has a “choice of law” provision, identify what state law will apply to any dispute?

e)      Which one has the best privacy agreement, that will protect your personal contact information and not provide it to other marketers?

f)       Find one different clause that is not contained in the other two, describe it purpose and explain why it might cause you to do business with this site or not.

g)      What provisions discuss their policy regarding the sale of items that have been banned or recalled by a government agency? What other types of items are identified as illegal to sell?

h)      Which one will actually help resolve a dispute between buyers and sellers and which one will not?

i)        Which ones disclaim any and all warranties of their service? Is the disclaimer of warranties clear and conspicuous?

j)        Which one(s) has an exculpatory clause which attempts to eliminate any claim for damages against them, or limits damages to a set amount (a liquidated damages clause)?

In: Operations Management

Your opinion on software for project management. Depending on the type of work you do, the...

Your opinion on software for project management. Depending on the type of work you do, the industry you are in or your role in the project team you will probably have very different opinions about what you like/dislike about MS Project. You should explore some of the other software tools such as Wrike,Basecamp, Mavenlink, Trello, Hive, Smartsheet, etc. What do you think about the more collaborative Microsoft Teams software? Be sure to ask each other questions and share your experiences.

In: Operations Management

            Apple products maybe huge in china, but they're also made in China and the process produces...

            Apple products maybe huge in china, but they're also made in China and the process produces an awful lot of pollution, according to domestic environment protection groups. As many as 27 different Apple suppliers have been accused of releasing pollution and carcinogens and yesterday apple finally sat down to talk it out with its critics.

            The meeting, which lasted three and a half hours and took place in Apple’s Beijing offices, was attended by nine representatives for five different domestic environment groups, and five Apple team representatives.
            Li Li, a representative for one of the environmental groups, told Sina Tech that she was pleased Apple look the time to sit down with them, but that the company is still pushing the responsibility for pollution problems onto its suppliers and its attitude wasn’t sincere.

            Apple admitted that of the 27 suppliers accused of polluting in the environmentalists’ report, 15 were indeed Apple suppliers, Li Li said. (Apple does not publicly list its suppliers) in keeping with form, Apple would not tell the groups which 15 names were correct, according to Li

            Apple said they had already spoken to 11 supply firms and asked them to reform, and they’re in the process of initiating communications with the other four.

            Apple really concerns the influences of this event on China’s market. Apple is not sure whether their fans in China will change their attitude to its products.

Question 1. Specific the management dilemma, the management questions and the research questions of this research.

In: Operations Management

"Wherever evil and administrative evil are unmasked, institutions and administrators have the responsibility to respond, seeking...

"Wherever evil and administrative evil are unmasked, institutions and administrators have the responsibility to respond, seeking ways to move forward that promote justice, accountability, and healing." With regard to the impeachment controversy in Washington, D.C., identify and clearly define an incidence of administrative evil and write an essay on what concrete steps should be taken to deal with it and move forward that promote justice, accountability, and healing.

In: Operations Management

Bronner’s Christmas Store is one of the largest in America. Bronner’s currently has one store located...

Bronner’s Christmas Store is one of the largest in America. Bronner’s currently has one store located in Frankenmuth, Michigan. Bronner’s has decided to open up a second store in Heidelberg, Germany. Reflecting on each chapter in our textbook, respond to each of the following questions as though you were hired to be a consultant to Bronner’s.

Describe your marketing strategy for the European market.

In: Operations Management

The first results of consumers using fixed, "proper" doses of Tide Pods laundry detergent are in....

The first results of consumers using fixed, "proper" doses of Tide Pods laundry detergent are in. Overall, category sales fell 2.1% in the 12 months to March, according to Nielsen, but P&G may collect a tidy half-billion in sales for its fiscal year ending in June. Its competitors are crying foul and complaining that innovation shouldn't reduce sales. P&G couldn't be happier, and it's right to be thrilled, for at least two reasons.

First, P&G is stealing customers from the competition, and those buyers are paying more per unit purchased. This is a textbook example of the power of innovation: Tide didn't invent a new type of product or concoct a wholly new formula for its Pods, but rather innovated a better solution to a customer problem (limited time, messy bottles) in a somewhat sleepy category. It also made that improvement tangible instead of relying on a marketing gimmick, which is an outcome of the company's significant financial commitment to product development. Now, consumers are paying more for a better Tide product. No wonder its competitors are mad.

Second, P&G is proving by example that telling the truth is the ultimate platform for brand positioning and differentiation.

Many consumer product categories rely on consumer overuse or misuse to deliver sales-volume goals. Some do so explicitly, like those big openings on toothpaste tubes (they used to be far smaller) and marketing imagery that shows the stuff applied to toothbrushes like cake frosting, or directions on shampoo bottles telling users to wash their hair twice. There'd be no hand-sanitizer industry if folks weren't encouraged to use it as frequently as they do through packaging, availability and communications.

There are also the implicit instances, from there being no truly "small" size for soda pop at movie theaters and car speedometers that range far beyond legal limits, to mobile phone plans that make it all too easy (or impossible to stop) overuse of calling and text minutes. Laundry detergent falls into this latter category, especially as manufacturers have been distributing concentrates to cut shipping and display costs (and reduce waste, to be fair). People end up using too much of it. Like other instances of improper use, brands are supposed to shrug it off as "consumer choice" and cash-in the added sales.

I get the idea that we're all responsible for our own choices. It's why obesity is considered a stigma of individual weakness, and compulsive smartphone checking a quirk of personality. But providers of goods and services are not without culpability, and to suggest otherwise is, at best, dishonest. The fact that so many brands willfully ignore it contributes to the underlying unease (if not outright distrust) people have for businesses these days. Corporate reputations are in the tank, and brand loyalty is often a fleeting moment in time, despite all of the engagement and relationship-building that brands purportedly deliver online. Long-term, I think consumers figure out that they don't just use brands, but that some brands use them.

Maybe no brand can be a consumer's "friend" unless it tells the truth, just as we expect from real friends in the real world. I think that's what the marketers behind Tide Pods decided to do, and why it's paying off for them. Consumers "get" it, whether overtly or not, and my bet is that Tide can sell more product for a longer time by encouraging its proper use. Perhaps that's what Coke is trying to get at with those smaller, almost "one-shot" cans, too.

The brands that rely on improper use can complain all they want. Successful innovation and differentiation require truth. Now, if only my toothpaste didn't squirt out like Play-Doh.

i)Describe the target market for that product, its demographic and psychographic characteristics.

ii) Looking at the market segmentation methods proposed by the theory, which method is best for Tide Pods? Why;

iii) Based on the success of Tide Pods, think about the other categories of products that can be benefited from the dosing volume.

In: Operations Management

Bronner’s Christmas Store is one of the largest in America. Bronner’s currently has one store located...

Bronner’s Christmas Store is one of the largest in America. Bronner’s currently has one store located in Frankenmuth, Michigan. Bronner’s has decided to open up a second store in Heidelberg, Germany. Reflecting on each chapter in our textbook, respond to each of the following questions as though you were hired to be a consultant to Bronner’s.

Describe the typical supply chain (function and steps) that will be used for your new store.

In: Operations Management

Necessary inventory would enable agility and leanness throughout the supply chain. Discuss this argument and the...

Necessary inventory would enable agility and leanness throughout the supply chain. Discuss this argument and the role of a warehouse

In: Operations Management

Based on THE COUNTRY ( JAPAN) you have analyzed for your global business enterprise , as...

Based on THE COUNTRY ( JAPAN) you have analyzed for your global business enterprise , as well as the product (or service) offerings of the enterprise (the specific product or service offerings are at the discretion of yourself), research information related to the following areas:

  1. STRATEGIC PLANNING
    Develop strategic objectives that communicate major goals related to:

    1. product (or service) offerings,

    2. target market and customer benefits,

    3. financial aims (market share, return on investment),

    4. employee satisfaction, and

    5. social contributions.

    (Strategic goals are commonly stated in a manner that can be measured objectively, such as “to provide households with clean drinking water at a moderate price.”)

  2. ENTRY MODES
    Analyze different global business entry modes that a company might select when planning international business activities. Compare the benefits, costs,

and risks associated with using licensing, joint venture, wholly-owned subsidiaries, etc. (The product or service, as well as the economic, social- cultural, and political-legal environment of the country, will influence anorganization’s entry mode.)

  1. ORGANIZATIONAL STRUCTURE
    Discuss the extent to which the organization will use centralization and decentralization. (Centralized organizations tend to offer standardized products or services with decisions made in upper levels of the organization. In contrast, decentralized organizations usually involve products or services that need to be adapted to various geographic, economic, social-cultural, and political-legal influences.)

  2. STRATEGIC ALLIANCE
    Identify local companies of the country or international companies operating in the country that could be a business partner. These strategic alliances may be suppliers, distributors, sales representatives, consultants, etc. (e.g., a bottled water company might reach an agreement to transport and sell its product through the existing distribution system or a soft drink company.)

PLEASE NEED HELP , CAN YOU FIND ME A CASE THAT ANSWERS THIS CRITERIA .

THANK YOU

In: Operations Management

Give a detailed application of at least one of the following theories of motivation: Goal Setting,...

Give a detailed application of at least one of the following theories of motivation: Goal Setting, Reinforcement Theory, Expectancy Theory, or Equity Theory. Please be at least 1/2 page. Thank you.

In: Operations Management