Please explain the difference between an entrepreneur and a businessman

Describe which laws IT execs must comply with and what are the issues in compliance with these laws.

The behavioral theories of leadership claim that an individual’s leadership style is fixed. Do you agree or disagree? Give examples to support your position. The behavioral theories also claim that the ideal style is the same in every situation. Do you agree or disagree? Again, give examples.

The Candy Company can serve customers at a fixed rate of 30 customers/hour. During evenings, between 6pm and 8pm, there is a peak period demand that lasts two hours. During this peak period of two hours, a total of 100 customers show up, at a constant rate.

a. Assuming there was not a single customer in the store at 6pm, how many people are in the store waiting in line and being served at 8pm?

b. Assuming there was not a single customer in the store at 6pm, how much time does a customer wait on average to finish the service (in hour)? Two decimal places

Discuss in no less than 200 words:

What are companies typically doing with their money if they are not donating it to charity?

Prepare a 2-to-3-page overview of the Health Information & Technology (HIT) project proposal that you would present to the VP of HIT Operations.

Take the time to edit your work. Your time with the VP will be limited, so get to the most critical points first:

• Why is the proper implementation of HIT ecosystem important?
• What are the significant challenges you expect, and how will you overcome those challenges?
• What support do you need from the organization and the VP?

Green Vehicle Inc., manufactures electric cars and small delivery trucks. It has just opened a new factory where the C1 car and the T1 truck can both be manufactured. To make either vehicle, processing in the assembly shop and in the paint shop are required. It takes 1/40 of a day and 1/80 of a day to paint a truck of type T1 and a car of type C1 in the paint shop, respectively. It takes 1/45 of a day to assemble either type of vehicle in the assembly shop. A T1 truck and a C1 car yield profits of $ 300 and $ 220 respectively, per vehicle sold. optimal solution? Number of trucks to be produced per days? Number of cars to be produced? Round answers to two decimal points?

The board of directors of General Wheels Co. is considering seven large capital investments. Each investment can be made only once. These investments differ in the estimated long-run profit (net present value) that they will generate as well as in the amount of capital required, as shown by the following table.

The total amount of capital available for these investments is $100 million. Investment opportunities 1 and 2 are mutually exclusive (i.e., they cannot be chosen simultaneously), and so are 3 and 4. Furthermore, 5 can be undertaken only if both 1 and 3 are taken. Opportunity 7 has to be chosen if both 2 and 4 are selected, and Opportunity 7 cannot be invested unless at least one of 5 and 6 is invested. The objective is to select the combination of capital investments that will maximize the total estimated long-run profit (net present value). Formulate this problem as an integer programming model.

Decision variables (1 mark):

Objective function (1 mark):

Constraints (7 mark):

How do you think you developed your (motive) global effectiveness strength? (two paragraphs)

How would you teach others to have the same motive? (two paragraphs)

How would you develop your area of relative weakness? (two paragraphs)

Case 2 Macy’s races ahead with Mobile Retail strategies
Mobile devices, particularly smartphones, have become a key tool in the arsenal of modern day shoppers.
Using barcode scanner apps, customers in brick-and-mortar retail stores can quickly compare prices with other
stores and online retailers. They can access product information, check expert and consumer product reviews,
and even purchase products from online retailers. This practice, called showrooming, represents a significant
threat to many traditional retailers who continue to ignore the impact of mobile consumer behavior.
Showrooming is frustrating to retailers who bear the costs of providing sales support, product inventory and
maintaining a store front, only to see customers purchase products at a lower price from an online retailer with
lower overhead costs. Target recently wrote to several of its vendors asking them to create special products,
only sold in Target stores, in an attempt to stifle consumer comparison shopping via mobile devices
(Zimmerman, 2012). But other retailers, recognizing the pervasive nature of mobile shopping trends, are
developing strategies to embrace and engage the mobile shopper.
Department store giant Macy’s (Figure 7.1) is recognized as a pioneer when it comes to using mobile
technologies to enhance the shopping experience of its customers (Figure 7.2). Macy’s uses in-store displays
to encourage customers to use mobile devices while shopping. The Backstage Pass Program is designed to
enhance the in-store shopping experience at Macy’s. Using quick response (QR) codes and short message
service (SMS) technology, customers can easily access fun and informative 30-second videos that highlight
the retailer’s celebrity designers and fashion experts (see related videos at youtube.com/Macys). Mobile
shoppers can access the videos by scanning the QR codes posted on displays in each department. Shoppers
who do not have a QR code scanner can access the videos by texting a special keyword to Macy’s using codes
supplied on the displays. Backstage Pass is an example of what marketers call a mobile display strategy. It is
supported by an integrated communications campaign involving traditional television and print media
advertising. Macy’s can measure customer interest in the program by tracking the number of times customers
watch the videos. Based on the initial success of the program, Macy’s has increased spending on mobile
display strategies by 70 percent (Kats, 2012).
Another key mobile strategy used by Macy’s is the SMS database strategy, growing its list of customers who
have opted-in to receive discounts and special offers via text message. According to Martine Reardon,
executive vice president of national marketing at Macy’s, New York, the retailer is including SMS short codes in
most of its printed coupons to encourage customers to opt-in to receive coupons and other offers via text
message. Macy’s customers have responded well to these kinds of promotions, so growing the list of people
who opt-in to this program should be easy.
With its mobile check-in strategy, Macys has partnered with Foursquare and Shopkick to create check-in
programs that reinforce shopping behavior at retail outlets. Mobile customers using the Shopkick app on their
phones receive points on their account just for visiting a Macy’s store. They may also receive special offers
from Macy’s via the Shopkick app when they visit particular departments or scan featured merchandise. The
points can be redeemed for restaurant vouchers, iTunes gift cards, and gift cards from a variety of participating
retailers. Macy’s partnered with Foursquare and a charitable foundation created by insurance company Aflac.
For every consumer who checks-in at Macy’s via the Foursquare app, Aflac donates $1 to its charity, The Aflac
Cancer Center and Blood Disorders Service of Children’s Healthcare of Atlanta. Aflac made the same offer to
customers who checked-in while watching Macy’s famous Thanksgiving Day Parade, using an entertainment
check-in service called GetGlue.com (now called tvtag.com). These kinds of partnerships and programs not
only reinforce store shopping behavior, but also enhance Macy’s positive brand reputation among target
consumers.
Via the mobile payment strategy, customers can pay for products at Macy’s using Google Wallet, a mobile
payment app (Figure 7.3). At the register, customers simply tap their phones on a Near-Field Communications
(NFC) device in order to transfer funds to Macy’s. Google Wallet is one of several approaches to mobile
payment competing to become the dominant alternative to traditional credit cards. Mobile payment is expected
to become widespread in the near future as banks, retailers, and telecommunications companies gain
experience with the technology. (Read more about mobile payment in Section 7.5.)
In an augmented reality strategy, during the Thanksgiving and Christmas holiday season, Macy’s runs a
program to benefit the Make-A-Wish Foundation. Over the past few years, Macy’s has donated $1 for every
customer who visits a store and “mails” a letter to Santa. In 2011 Macy’s made that visit even more fun, inviting
customers to take pictures of their children in special holiday displays using augmented reality apps that
inserted one of the animated characters associated with the campaign into the picture. Pictures could then be
uploaded into a holiday card template, shared by e-mail, or posted to the customer’s Facebook page.
While other retailers are still trying to understand mobile consumer behavior, Macy’s is already adapting to a
new retail environment where increasing numbers of consumers are using handheld devices. It has shown that
traditional brick-and-mortar retailers can enhance the in-store shopping experience using mobile technologies
in a variety of ways.
Questions
1) Describe how each of Macy’s mobile retail strategies enhances the in-store shopping
experience of customers.
2) How does Macy’s benefit from the use of location-based apps like Foursquare and Shopkick?
Why are retailers likely to view technology as both a blessing and a curse?
3) Describe how an Omni-channel retailer is likely to be different from a traditional, singlechannel retailer?

Excel Workbook for product research on amazon

Molly’s Home Cooking, a regional restaurant with locations in three small Southern towns, one of which is a college town, specializes in comfort foods and regional specialties. Two of the restaurants have been open for over five years. The Molly’s located in the college town opened in May 2018. The restaurants are either freestanding near other businesses or in a strip shopping/eating area. With a menu consisting of all fresh, cooked-to-order foods, Molly’s features different items daily and serves traditional Southern desserts. Some of the menu items include meatloaf, turkey cranberry salad, specialty sandwiches, salad options, barbecued beef, and fresh pecan pie. While open for lunch and dinner daily, Molly’s also offers breakfast, featuring homemade biscuits, on weekends. On the drink menu, customers will find tea, coffee, soda, and water. A couple of beers and wines are on the menu, but Molly’s does not want to be thought of as a bar. The restaurant also caters special events such as weddings and business lunches and sells boxed meals (barbecue) that feed four to six people for outdoor events such as tailgates.

Menu items are reasonably priced, but are more expensive than many fast food restaurants, while less expensive than most “sit down” restaurants. Each restaurant has the same setup, where customers place and pay for their orders at the front counter and then get glasses for drinks. They fill their own drinks and get their silverware and napkins at the back of the restaurant. Customers select their own tables and servers bring food to the table. If ordered, desserts are brought to the table at the end of the meal so that it may be served hot and with ice cream or whipped cream, if preferred. Customers may add desserts at the end of the meal and pay at the counter when finished eating. If customers prefer take-out orders, they may call in advance and pick up the order. Servers let them know how long it will take for the order to be ready.

Prior to opening a restaurant, the owners have a week of “test and training” days where they invite people from local communities for lunch or dinner. For example, they may offer local businesspeople a free lunch or invite owners from other surrounding businesses to bring their families. For the Molly’s in the college town, the owners and employees extended lunch invitations to several faculty, staff, and students and asked them each to invite a few guests. Molly’s wants to introduce members from each target market to the delicious foods on their menus. Not only does this strategy generate brand awareness, but it also creates word-of-mouth and positive public relations.

With regard to promotion, Molly’s Home Cooking, like many other small businesses, has a limited promotion budget. They use social media, primarily Facebook, where they promote daily specials. For the restaurant located in the college town (about a mile from campus), Molly’s placed an advertisement in the university’s student newspaper early in the fall semester. They also placed signs in front of the restaurant to attract visitors.

Molly’s has many repeat customers at each established restaurant. Those restaurants also attract consumers who are traveling or sightseeing in nearby areas. The newest Molly’s in the college town opened right before the majority of students went home for summer internships. Many faculty do not teach in the summer, so the town becomes very quiet during the summer months. Molly’s Home Cooking wants to increase awareness, get more repeat customers, and increase profits.

1. For Molly’s Home Cooking in the college town, what promotion strategies do you recommend to attract faculty, staff, and students from the university?

2. Without spending much on promotion or changing menu prices, how can Molly’s generate loyal customers in established markets and in the college town?

3. Other than running one ad in the student newspaper, Molly’s has the same setup, menus, prices, and promotion (Facebook page) in each market. Given that Molly’s has a very limited budget, should the restaurant change anything for different target markets (e.g., travelers, families, local businesses, college population)?

The Task: Your job is to act as an advertising agency and develop a 30 or 60-second radio ad. You are the creative team, the copywriter, and the producer! On page 358 of the book, you will find an example of what a script for a radio ad looks like. Follow that script for an outline, being sure to include the name of your client, agency, length of the commercial, etc. As far as sound effects go, assume you would have access to any you would need. For your information, SFX stands for sound effects; V/O for voice-over; and AVO for announcer voice-over. Include a script, written in good form, of the commercial.

Also, include an explanation of your rationale for creating the ad. Use the following ad review questions to get you started. Your rationale should be no less than one (1) page. This is mandatory and worth 5 points!

• Inform vs persuade vs to remind?
• Narrative vs autobiography vs drama?
• B2B vs B2C.
• Who is the ad aimed at?
• What do you think the objective of the ad is?
• Do you think it will be effective?
• Target market? Placement? Duration?
• Use of colors, music, pictures etc.

Remember, you are an agency trying to get hired, so "sell" your work and ideas!

The Client: You should choose one of the clients below to work for. The information contained about them is for some background. You may choose to utilize some, all, or none of the information for your commercial. You make all of the decisions, but remember, you’re commercial must pass your clients approval and the only way it will is if they believe it will satisfy their objectives.

Client #1 – Partnership for a Drug-Free America -- This organization is looking for an anti-drug commercial to run on pop-music stations. They are targeting the ages from 12 to 28. They are particularly concerned that the use of the drug “Ecstasy” is rising. They are a non-profit organization and have a low budget.

Client #2 – Anyone Ford -- This group is a long-time retailer of new and used Ford automobiles in the Wichita area. Their commercials in recent years have been “over-the-top” and tried to attract attention as well as lure people into their location, regardless of income level. They are open Monday through Saturday, from 8:00 a.m. to 10:00 p.m. and are located at 7700 E. Kellogg in Wichita.

Client #3 – Snooty Furniture, Inc. -- This company is new to the Wichita area. They specialize in very expensive, custom made furniture. They are located at 2450 N. Rock Rd in Wichita and cater to the highest income levels. They are open from 9:00 a.m. to 4:00 p.m. Tuesday through Thursday.

Client #4 – Butler Community College -They are looking to increase enrollment and increase the reputation of the school. More info can be found at www.butlercc.eduLinks to an external site.

Remember two important things: 1) your client and 2) your audience.