Question

a] Using information on the drivers for international business, and by researching information from the Internet, present examples of three Canadian companies that are entering or expanding their role in international business.

b] For each, identify: Who is the company? Is it a large, medium, or small enterprise? What is the primary good or service it markets? Where does it do business?

c] Conduct a preliminary analysis of these three companies’ international business entry modes, identify advantages they may be enjoying, and evaluate which globalization forces may be supporting their success. Defend your statements with evidence company reports, or other literature.

Answer 1

Top 3 companies in Canada by market size amd ranks as below :

1. Brookfield Asset management - The comoany has been large cap into financial advisory and has expanded in Latin America and Asia Pacific through means of Direct FDI into banks of those countries. Advantage like low cost asset light model, integrity of management and easier licensing are major globalisation forces acting.
2. Fortis Incorporation majorly large cap company into healthcare services has expanded base into North America, Australia and India and Japan through Joint Ventures or strategic alliances with large healthcare companies. Advantage like global brand image, premium and quality healthcare service, higher patients affinity, larger cash flow and balance sheet has all favoured its growth.
3. Royal Bank of Canada is one such large cap bank across 17 countries and 127 branches known for its Direct FDI model in some countries and merger acquisition routes in some. Advantages enjoyed primarily are excellent customer service and strong brand resonance, strong fundamental and product differentiation as well as Cost Leadership in some categories make it numero uno bank.

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