Question

1. Which 4 were the worst ideas? & Why? Crystal Pepsi, Ben-Gay Asprin, XFL United States Football League, Coca Cola Blak, Law Enforcement Bikes, Microsoft WebTV Plus, Pepsi AM, Maxwell House Brewed Coffee, Coca Cola Coke, & Frito Lay

2. Assess the possibilities of success from some relatively new products. This is not based on whether you like the product or not, its your assessment as to whether it can be successful and what needs to happen to ensure that it is successful.  In your write up, include specific target market(s).You are assessing 3 of them.

(Nair for Men), (Blk Water) & (True Lemon)

Answer 1

Crystal Pepsi:

It was a commodity that nobody desired.

Nobody was looking for a pure, cola-flavored soda, so essentially Pepsi was trying to impose one on them. Because people were not calling for it, they chose to ignore it until it went out.
It has not fallen into the aspirations of the population.

Residents are rapidly getting used to how things will "work" They have hopes of things remaining the way, and they are satisfied with that. They never tolerate alterations.

Crystal Pepsi was/is a translucent drink that smelled (somewhat) like normal Pepsi except that people didn't like. They had been conditioned to perceive cola as a dark brown liquid, so dissonance was generated by Crystal's clarity. Dissonance is never a valuable constructive messaging device, so before that ever happened, the company was losing revenue.
Crystal Pepsi did not meet the desires of people and it was not what they wanted. The outcome was a dud.

Ben-Gay Asprin:

Having a major name behind a new company does not guarantee success, and it can also be a challenge often, particularly if the logo is too tightly attached to a particular product or image. Ben-Gay is best known for its distinctive, powerful scent, and the soothing feeling of its pain-relieving balm upon skin contact.

Unfortunately, Ben-Gay's characteristics did not suit with Pfizer's initially released aspirin line at the firm. The Ben-Gay trademark was so strongly identified with the burning cream that the notion of swallowing Ben-Gay aspirin was not stomached by many customers. As a result, the company crashed.

Coca-Cola Blak struggled in the US market because it didn't cater to prospective customers for its flavor. The flavor blend was such that many participants did not work out just what the flavor was. The customers were advised this was coffee combined with cola. The response of those who sampled it was that it was much too spicy and the taste buds were puzzled. The result was, basically, completely false. Has Coca-Cola been pursuing the production cycle for the product? This just can't be real. The first three stages of product creation include the production of proposals, the evaluation of proposals and the development and testing of concepts. How did Coca-Cola derive the notion from? Have any suggestions about product creation been screened? Was the idea put to the test? The response appears to be no, as Marc Mathieu Senior VP, Coca-Cola Global Brands, introduced Coca-Cola Blak at the PDMA convention in Atlanta in 2006, following a lecture on Coca-Cola Blak, he introduced Coca-Cola products after the break but these items did not contain Coca-Cola Blak. Coca-Cola Blak had not yet been known to the workers. Coca-Cola is known to have tried to prevent negative reactions.

Pepsi AM

PepsiCo first began researching consumer Pepsi A.M in August 1989. By Diet Pepsi, A.M. In several areas around the U.S. It was confirmed later that it was Pepsi A.M. By Diet Pepsi A.M. In some areas, like the Midwest, Cedar Falls, Iowa, Waterloo, Wisconsin, Fort Wayne, Indiana, Atlanta, possibly Chicago or New York, and in other parts of the United States, research promotion was carried out. From this publication of the test market all exact positions are undisclosed.

It struggled miserably after the test market sprint because it never made out of the test marketing stage. A similar test market rollout occurred in the city of Philadelphia for Pepsi Kona too. Those two drinks were advertised in an effort to be a morning drink meant to be consumed at breakfast and to continue their day. The biggest reason these two colas never got out of the test promotion stage and didn't go for their nationwide release is only that the customers didn't want to drink soda at breakfast, and because of the drop of coffee-containing soft drinks at the moment. Because of poor demand, both colas were discontinued.