Requirement: Below are one option of management problem brought to you by Executives of mid-size companies in Atlantic Canada. Design an approach to address this scenario include details on: Literature review methodology (if necessary), ethical considerations (if any), Problem statement (if necessary), Experimental Design (if necessary), Sampling Strategy(if necessary), Suggestions for analytical techniques (if necessary), Measurement method (if necessary), and any other information you deem is important to resolve the scenario using an evidence based management framework.

Leo the founder and president of Leisure Suit Lounge Wear is unsure of how successfully break into the generation Z market and has asked for your help. Leo runs a lounge wear company with the following customer demographics.

He is concerned with aging nature of the customer base of his product and has noted that whilst generation Z (< 25 years old) is a small proportion of his customer base they have a large average spend per customer. He therefore believes that if Leisure Suit Lounge Wear can successfully advertise to younger customers, he could increase profitability and protect the company from a shrinking market share. However, he is unsure of how to advertise to generation Z. His niece has suggested partnering with TikTok influences whereas his sales manager has suggested either a traditional TV advertising campaign or a targeted campaign using internet advertising. In particular he would like to know if social media is a better prospect for advertising to generation Z than traditional advertising and if investing in partnering with influences is an effective method of increasing sales among a younger demographic.

He has asked for you help in applying evidence-based management to improving his sales in the targeted demographic.

A copper export trading firm has regular shipments from mozambique to kuwait. Goods are loaded at terminal onto bulk carriers at the port of beira, mozambique. Answer the following questions 1) terms of sale; 2) mode of transport; 3) insurance obligations 4) export/ import country obligations; 5) seller's risk/costs.

What are the pros and cons for local company (Canadian) having a workforce located in another country? What are the political implications? What other challenges can you think of in managing a global workforce?

It is several months later. XYZ's drug ViraGard has been approved not only for Singapore and Vietnam, but also for most of the Pacific Rim. We are now in production, but we need a solid a distribution plan.

Management wants us to consider two different strategies: one for more developed economies like Singapore or South Korea; and another for developing economies like Vietnam or the Philippines.

Select one developed economy and one developing economy in the Pacific Rim, choose an appropriate distribution channel for each economy, determine a preferred mode of transportation for each economy, and identify your sales channel for your selected countries.

In justifying your choices to the Director of Marketing, answer these questions: Why did you choose these distribution strategies for your selected countries and their respective economies? What are the benefits of your sales channels?

The advertising alternatives for a company include television, radio, and newspaper advertisements. The costs and estimates for audience coverage are given in following table:

The local newspaper limits the number of weekly advertisements from a single company to ten. Moreover, in order to balance the advertising among the three types of media, no more than half of the total number of advertisements should occur on the radio, and at least 10% should occur on television. The weekly advertising budget is $18,200. Formulate the model for maximizing the total audience number?

Case study

Mahmoud is a manager in a car manufacturing company, he is faced by a business problem; as he has poor staff commitment and this, in turn, has a negative effect on the company’s profit. Mahmood will need to deliver a report and a presentation demonstrating his approach to solving this problem to the Company Executive Manager. Mahmoud has decided to do some research to solve this problem.

1. As a student in the course BA 307 (Scientific Research methods), Identify first your understanding of what is the meaning of Research methods, and why do you think Mahmood needs to do research?
2. Translate for Mahmoud his business problem into a problem statement ( 5 marks) –
3. Mahmood is between hiring an external researcher or using internal researchers. Identify the other terms (names) for these two types of researchers  
4. Compare the positive and the negative aspects of the internal and external researchers
5. Develop a research process that Mahmoud needs to take in order to solve his problem. And ensure to explain each station of the research process from the initial stage in understanding the research problem to the presentation of his finding to his manager. .

Subject: Methods of Scientific Research

Consuela Lopez is a dietitian for the basketball team at BBB College, and she is attempting to determine a nutritious lunch menu for the team. She has set the following nutritional guidelines for each lunch serving:

            1. Between 1,500 and 2,000 calories

            2. At least 5 mg of iron

            3. At least 20 but no more than 60 g of fat

            4. At least 30 g of protein

            5. At least 40 g of carbohydrates

            6. No more than 30 mg of cholesterol

She selects the menu from seven basic food items, as follows, with the nutritional contribution per pound and the cost as give:

The dietitian wants to select a menu to meet the nutritional guidelines while minimizing the total cost per serving.

a. Formulate a linear programming model for this problem

b. Solve the model using Excel solver

Please show step by step in excel

Consider launching a dairy snack food in the German market. Using the internet, research how and what kind of packaging is used by competing brands in the marketplace. In what ways would you adapt your product to suit your selected international market?

• When a retailer decides to offer gift wrapping, product assembly, and registries, they are considering the elements of their:

merchandising strategy.

customer service strategy.

promotional strategy.

pricing strategy.

• A retailer seeks to communicate information about its stores through its ______ strategy.

merchandising

location/distribution

promotional

store atmospherics

• Retailers can project their personalities through their ______.

pricing strategy

customer service strategy

atmospherics

merchandising strategy

•The basic objective of all customer services focuses on:

attracting and retaining target customers, thus increasing sales and profits.

charging higher prices on products, therefore increasing profits.

making the shopping experience more enjoyable.

encouraging customers to shop in brick-and-mortar stores rather than online.

Describe the pros and cons of new technology gaming systems.

Reference: Playstation, Nintendo switch, and gaming computers, etc.

How can they make life much easier?

Question 3: The marketing mix and innovation (40 marks, 500 words) IKEA’s marketing strategy consists of market segmentation, targeting, positioning and the marketing mix. IKEA’s marketing strategy enables the company to be a successful player in the global market. Using your B207A course material, evaluate how the innovation in IKEA’s marketing mix elements are used to position the products within the minds of consumers.

Your answer should contain the following: 1- IKEA’s market segmentation and targeting 2- What is positioning. How is it related to the marketing mix? 3- Examples of IKEA’s marketing mix elements and their contribution to brand positioning.

Daniel​ Glaser, chairman of the College of San​ Antonio's business​ department, needs to assign professors to courses next semester. As a criterion for judging who should teach each​ course, Professor Glaser reviews the past 2​ years' teaching evaluations​ (which were filled out by​ students). Since each of the four professors taught each of the four courses at one time or another during the​ 2-year period, Glaser is able to record a course rating for each instructor. These ratings are shown in the following table.

​a) The optimal assignment of courses to professors that will maximize the overall teaching rating​ is:

STATISTICS        = W.W. Fisher, D. Golhar, Z. Hug, N. K. Rustagi

MANAGEMENT        = W.W. Fisher, D. Golhar, Z. Hug, N. K. Rustagi

FINANCE        = W.W. Fisher, D. Golhar, Z. Hug, N. K. Rustagi

ECONOMICS         = W.W. Fisher, D. Golhar, Z. Hug, N. K. Rustagi

The overall teaching rating of the assignment​ = __ (enter your response as a whole​ number).

​b) The school does not want Professor Fisher to be assigned to the statistics class. Based on the assignment​ above, a change to the assignment (IS OR IS NOT) required to ensure that Professor Fisher does not teach statistics.

Bronner’s Christmas Store is one of the largest in America. Bronner’s currently has one store located in Frankenmuth, Michigan. Bronner’s has decided to open up a second store in Heidelberg, Germany. Reflecting on each chapter in our textbook, respond to each of the following questions as though you were hired to be a consultant to Bronner’s.

What will be your staffing policy in Germany?

1. Assume the hula hoop is a brand new product. Describe it and how it works and Write a pitch letter to a TV producer, attempting to get the guest of your choosing on a major TV show, to demonstrate the hula hoop