Social media, commonly thought of as digital technology, offer a way for marketers to communicate one-on-one with consumers and measure the effects of those interactions. Social media include social networks, microblogs, and media sharing sites, all of which are used by the majority of adults. Smartphones and tablet computers have given consumers greater freedom to access social media on the go, which is likely to increase usage of social media sites. Many advertising budgets are allotting more money to online marketing, including social media, mobile marketing, and search marketing. Describe the social media tools in a marketer’s toolbox and how they are useful. Also, describe the impact of mobile technology on social media.

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Where should an organization start a change effort if the needed change is determined to be revolutionary? And if the needed change is determined to be evolutionary?

You start a new job at a company that has been run the same for the past decade. You are asked to write a report to the CEO briefly analyzing the most important recent changes in the international country of your choice. You should provide two recent changes for each category.
a.            Economic
b.            Social
c.             Political
d.            Technological
e.            Ecological

Support your findings with statistics such as GDP, unemployment etc.

2.                  Explain the greatest challenges an entrepreneur faces and considers during the business set-up, start-up and growth phases. Explain the greatest challenges you foresee related to your business idea during the business set-up, start-up and growth phases.

4.                  Explain how innovation and entrepreneurship are interrelated concepts. Explain the elements of innovation.  

1. How are those various channels integrated?

2. Which IMC channels do these campaigns by Pepsi Max use of?

This is for a hotel project. The first phase is a restaurant and the 2nd phase is the hotel. It will be located on a small island in the Caribbean in the United States Virgin Islands.

1. Vision statement
2. Mission statement
   1. Product line or services provided
   2. Philosophy of the business
3. The business and its environment
   1. General environment characteristics
   2. Industry environment and competition
   3. Location description
4. Distinctive competencies

Compensation between the CEO and their employees. What are three ethical reasons why they SHOULDN'T be compensated significantly more.

How should the entrepreneur approach the oral presentation of the business plan?

You are a top executive charged with evaluating the state of ethics communications in your company. List four key questions you will need to ask as part of your evaluation. In addition, provide an example that clarifies the meaning of each question. ***please restate the answer so that it's not identical to the previous Chegg answers

In your opinion, tell me which decisions our government made that were appropriate for this current Coronavirus outbreak and which were not.

Highlight how Ryanair is focusing on its business strategies to maintain its position in the industry and carefully planning to addressing the challenges.

Task:Conduct a VRIO analysis to determine the resources and capabilities of Ryannair.

Identify the five competitive forces that determine industry profitably. Explain the purpose of analyzing these forces.

Highlight how Ryanair is focusing on its business strategies to maintain its position in the industry and carefully planning to addressing the challenges.

Task：Use the Strategic Position analysis above to inform the Strategic Choices Ryannair should adopt to improve its chances of being persistently profitable. Present and explain the recommended strategic choices.

A few years ago, Anheuser-Busch Inc. created a new division dedicated to marketing to Hispanics and announced it would boost its ad spending in Hispanic media by two-thirds to more than $60 million, while Miller Brewing Co. signed a $100 million, three-year ad package with Spanish-language broadcaster Univision. But Hispanic activists immediately raised public health concerns about the beer ad blitz on the grounds that it targets a population that skews young and is disproportionately likely to abuse alcohol. Surveys of Hispanic youth show that they are much more likely to drink alcohol, get drunk, and engage in binge drinking than their white or black peers. A senior executive at Anheuser-Busch responded, “We would disagree with anyone who suggests beer billboards increase abuse among Latino or other minority communities. It would be poor business for us in today’s world to ignore what is the fastest-growing segment of our population.” Manufacturers of alcohol and tobacco products have been criticized for targeting unwholesome products to certain segments of the market—the aged, ethnic minorities, the disabled, and others. 1) Do you view this as a problem? 2) Should a firm use different criteria in targeting such groups? 3) Should the government oversee and control such marketing activities?