Tesco is the UK’s largest food retailer, with a sales turnover of more than 67.5 billion. While it has some 638 stores in central Europe, and some 636 in the Far East, most are in the United Kingdom and Northern Ireland, where it has nearly 1,800. This number has increased rapidly as Tesco entered the convenience store market with deals such as the Tesco Express alliance with Esso to run grocery shops at petrol stations. The product range held by the stores has grown rapidly in recent years, and currently stands at 65,000 stock-keeping units (skus) depending on the size of the store as Tesco broadens its presence in the ‘non-food’ market for electrical goods, stationery, clothing and the like. This massive range is supported by 3,000 suppliers, who are expected to provide service levels (correct time and quantities) of at least 98.5 per cent by delivering to Tesco within half-hour time ‘windows’. Volumes are equally impressive. In a year, some 2.5 billion cases of product are shipped from suppliers to the stores.

Tesco states that its core purpose is ‘to create value for customers to earn their life- time loyalty’. Wide product range and high on-shelf availability across that range are key enablers of that core purpose. So how do you maintain high availability of so many skus in so many stores? This question goes to the heart of logistics management for such a vast organisation. Logistics is about material flow, and about information flow. Let us look at how Tesco deals with each of these in turn.

Tesco operates Composite distribution centres (called regional distribution centres, RDCs), which can handle many products at several temperature ranges. The opportunity is to provide a cost-effective daily delivery service to all stores. Typically, a composite distribution centre can handle over 60 million cases per year on a 15-acre site. The warehouse building comprises 25,000 square metres divided into three temperature zones. Each distribution centre (DC) serves a group of between 100 and 140 retail stores. Delivery vehicles for composite depots can use insulated trailers divided into chambers by means of movable bulkheads so they can operate at different temperatures. Deliveries are made at agreed, scheduled times. Ambient goods such as cans and clothing are delivered through a separate grocery distribution network which relies on a stocked environment where orders are picked by store. This operation is complemented by a strategically located trunking station which operates a pick to zero operation for fast-moving grocery on merchandise units that can be placed directly on the shop floor.

So much for the method of transporting goods from supplier through to the stores, but how much should be sent to each store? With such a huge product range today, it is impossible for the individual store to reorder across the whole range (store-based ordering).

Instead, sales of each product line are tracked continuously through the till by means of electronic point of sale (EPOS) systems. As a customer’s purchases are scanned through the bar code reader at the till, the sale is automatically recorded for each sku. Cumulative sales are updated every four hours on Tesco Information Exchange (TIE). This is a system based on Internet Protocol that allows Tesco and its suppliers to communicate trading information. The aim of improved communication is to reduce response times from manufacturer to stores and to ensure product availability on the shelf. Among other things, TIE aims to improve processes for introducing new products and promotions, and to monitor service levels.
Based on the cumulative sales, Tesco places orders with its suppliers by means of electronic data interchange (EDI). As volumes and product ranges increased during the 1990s, food retailers such as Tesco aimed to destock their distribution centres by ordering only what was needed to meet tomorrow’s forecast sales. For fast-moving products such as types of cheese and washing powders, the aim is day 1 for day 2: that is, to order today what is needed for tomorrow. For fast-moving products, the aim is to pick to zero in the distribution centre: no stock is left after store orders have been fulfilled and deliveries to stores are made as soon as the product is picked, which increases the stock availability for the customer. The flow of the product into the distribution centre is broken into four waves and specific products are delivered in different cycles through the day. This means that the same space in the distribution centre can be used several times over.
Source: Harrison,A & Van Hoek,R. (2014). Logistics Management & Strategy Competing through the Supply Chain. Fifth Edition. Prentice Hall International Edition

Question 1
Describe the key logistics processes and supply chain functions used to create value for Tesco’s global supply chain.

Question 2
Differentiate between Tesco’s logistics and marketing channels and the important role in managing their vast product range and customer base.

Public Opinion. Answer the following questions about the public relations campaigns you read about in the third and fourth e-Activities. Attitudes are based on a number of characteristics. Elaborate on how public relations can take advantage of one of these characteristics to shape public opinion. Describe and explain at least one example of how this characteristic was a focus of the selected public relations campaign. One goal of public relations is to manage public opinion on a particular topic. For the public relations campaign you selected, analyze the methods used to shape public opinion. Justify why you think these methods were either successful or unsuccessful.

Research the knowledge and competencies of an enrollment management professional. Share these competencies in paragraph form, using appropriate headings and indicate which of these competencies and/or knowledge areas are most important today and may change for the future of enrollment management professionals.

Discuss a number of traditional and contemporary theories of communication. Choose one of these theories and explain in detail how this theory can guide a public relations campaign. Provide at least one example of how this theory has been used in a current public relations campaign.

project management project

the subject is " what are important project management obstacles- technical, human and legal?"

The project should not lack the use of numerical decision model with, and a detailed Gantt chart, CPM or PERT to say the least.

the report should include all plans (schedule, risk plan, communication plan, budget, Time Plan, etc)

references are required also

1. What is branding for? Give an example to clarify your answer and explain.

   What’s private brand? What’s the purpose(s) of private brand.

2. Explain the primary difference between a wholesaler and sales agent. Who has more active

roles in finding customers and customers’ wants?

3. Let’s say, after 15% increase in selling price, a burger shop found 5% drop in number of sales of burger. Is the demand for burger sensitive to changes in price this case? What do you recommend to keep or increase sales revenue?

A convenience store recently started to carry a new brand of soft drink. Management is interested in estimating future sales volume to determine whether it should continue to carry the new brand or replace it with another brand. The following table provides the number of cans sold per week. Use both the trend projection with regression and the exponential smoothing​ (let

alpha=0.4

with an initial forecast for week 1 of

578​)

methods to forecast demand for week

13.

Compare these methods by using the mean absolute deviation and mean absolute percent error performance criteria. Does your analysis suggest that sales are trending and if​ so, by how​ much?

​(i) Obtain the trend projection with regression forecast.

The forecast for week 13 is?

1. Are companies trying too hard to be empathetic with consumers during the pandemic?
Is the right message exposed to the consumer at the right time?

2.Are these advertisements a good method of motivating a consumer to buy their
product? Is it feasible for companies like Hyundai to suggest for consumers to buy a car
online during a massive period of unemployment?

3.Is donating money towards social cause and reduce advertising airtime, a good
business strategy?

4.What are the avenues for advertising if people are following ad less channels like
Netflix or Spotify?

5.What is the purpose of including current pandemic situation in advertisements?

6.How current pandemic situation could possibly change consumer behavior?

7.Are companies’ current donations during covid-19 can be referred to as a good
marketing strategy?

8.Are many companies expect to change their branding strategies after covid-19?

Potential customers can be drawn from a firm’s existing customers or non-customers. When would companies tap into its existing customers? New customers? How are the criteria used for customer selection different in the two situations?  

What problems do companies face when computing a lifetime value metric for its customer bases which is based on both past and potential future purchases?  

One management problem Ryanair is facing is overloading on the staff and low salaries. (staffing)

You need to investigate the problem using relevant management theory and need to offer recommendations by way of solving the problem,
Thanks

Effective communication between applicants and institutions can be a determining factor in successfully enrolling students. Explain what this means for enrollment today. In addition, technology can plan an important role in the enrollment process. Refer to the artificially intelligent virtual assistant article found in the week four overview tab and predict the evolution of communication strategies over the next 10 years.

1. Discuss and provide examples of the relationship between building trust and a growth mindset at the personal and organizational levels.
2. Include "How to" ideas and plans.

In 2/3 paragraph explain what are some risks associated with a newly developed mobile application and what should we do about it?

How might Range’s leadership, communication, and values affect employees’ organizational commitment? Explain.