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In: Operations Management

If you were a manager in charge of new product marketing, what are some ways you...

If you were a manager in charge of new product marketing, what are some ways you might harness the power of blogs and social-networking sites to help market your latest products?

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Expert Solution

Affiliate marketing is a great tool that is used by bloggers and social networking websites. It is beneficial for both the bloggers/ users and the company.

A link is provided to the blogger or the social media user to post through which his/her followers can buy the product of the company. usually, a fixed percentage of the profit is given to the blogger/user as a fee.

This helps in creating awareness among the followers of the blog about the product and features in a genuine way. The cost of using this marketing method is very low compared to other method and the company pays only when the link is clicked or the item is bought from the given link. This means that the company is paying only for the actual conversion.

So if I were a manager, I would be finding out about the bloggers and social media accounts that are related to the product I am trying to sell. Next, they will be contacted and a brief outline will be given about the proposal. This will give bloggers a better understanding of the various aspects of the marketing of the product.

Also, social media influencers can be asked to use the products in some of their posts for a fee. This helps in sending out subliminal messages about the products which leave an impression on the subconscious mind of the targeted consumers.

The above steps can help a company in marketing a new product to the right segment in the market.

keosha answered 6 months ago
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