Under which conditions are joint ventures a useful way to enter new industries? Provide an example of a joint venture not listed in the textbook. Discuss why the companies in your example pursued a joint venture.

The attractiveness test is the most important test for determining whether diversification into a new business is likely to result in 1 + 1 = 3 increases in shareholder value (as opposed to simply a 1 + 1 = 2 type of increase). True or false? Justify and explain your answer

GRAMMAR: Subject-Verb Agreement in the Simple Present

INSTRUCTIONS: Complete each sentence with the correct verb.

11. Everyone who ________________ (attend / attends) the concert will receive a t-shirt and poster.

12. The U.S. Olympic ice hockey team ________________ (practice / practices) in Colorado.

13. All the drinking water in New York City ________________ (come / comes) from the mountains more than a hundred miles away.

14. One of the most obvious causes of car accidents ________________ (is / are) drivers who use their phones while driving.

15. Living in a big city ________________ (cost / costs) more money than living in a small town.

GRAMMAR: Word Forms

INSTRUCTIONS: Complete each sentence with the correct word form.

16. Scientists were quick to understand the ________________ (important / importance) of the new discovery.

17. Choosing a major in college can be a difficult ________________ (decide / decision) to make.

18. Effective teachers plan ________________ (creative / creatively) lessons for their students.

19. Stress can have a negative effect on a person’s ________________ (mental / mentally) health.

20. The ________________ (recommend / recommendation) of some experts is to avoid checking email throughout the day.

INSTRUCTIONS: Choose the correct word to complete each sentence.

____ 21. A(n) ________________ advantage of this program is that it can be used on mobile devices.

a. doubtful b. additional c. abandoned

____ 22. Although a university degree cannot ________________ a great job, graduates do tend to receive higher salaries than those without a degree.

a. be related to b. shrink c. guarantee

____ 23. Races that are 10,000 kilometers or longer test the ________________ of the athletes.

a. impact b. strategy c. endurance

____ 24. Sitting still for long periods of time can be a ________________ challenging task for young learners.

a. dilemma b. mentally c. particularly

INSTRUCTIONS: Choose the correct word form to complete each sentence.

25. Families often build an ________________ (addition / add / additional / additionally) to their house as they have more children and need more space.

26. Modern medicine has made it unnecessary for people to ________________ (endure / endurance / enduring) the terrible pain that often accompanies diseases such as cancer.

27. When learning a new language, it is best to ________________ (interaction / interact / interactive / interactively) with native speakers as often as possible.

28. Strong ________________ (motivation / motivate / motivational) can be a powerful tool in reaching one’s goals.

29. The sales department’s ________________ (strategy / strategize / strategic / strategically) for increasing sales has been extremely successful.

b.List the steps in the Internet value chain, and discuss the time, quality, and cost of the
experience to the consumer.

c.What cost, quality, and time benefits will Ford likely encounter with their new
arrangement with CarPoint? What causes these benefits?
d. How will a service like CarPoint likely affect dealers’ behavior toward their customers?

What has Facebook done well and why haven't others copied all aspects of their marketing plan?

2-3 paragraph response. Describe two distinct reasons why someone who has never used a drug in his or her life might refuse a test at work. Convert those reasons into well-founded ethical arguments. Meaningful response is needed to at least two of your peers.

You are a marketer for LifeStock, a members-only store that provides both goods and services to customers. The company offers an impressive array of departments: Grocery, Hardware, Home Goods, Pharmacy, Eye Care, Pet Supplies, Fresh Food Automotive, Gas, and Car Wash. Describe how your marketing strategy differs for the goods and services that your store provides. In replies to peers, provide additional ideas or strategies that could be employed for differentiating the marketing strategy.

5. CarPoint is a comprehensive consumer-oriented automotive web site offering users complete car-buying and care information on all makes and models. It provides fast, convenient access to detailed specifications and pricing information on both new and used cars. It also provides reviews and advice from leading automotive writers, and personalized maintenance and recall information. Ford Motor Company was CarPoint’s first partner. Ford’s concept is to allow consumers to order any model car to their exact specifications and receive immediate feedback on availability. Consumers are able to schedule delivery and service at their local dealership, making it easier for consumers to buy cars over the Internet. Once a consumer decides what car she wants to buy, CarPoint locates an existing car, regardless of where in the country it is, or they place an order for a new custom car to be built at the factory and delivered to the consumer’s local dealership. During the process, both the manufacturer and the dealer will get instant, online status reports on the order from the time the order is placed until it is delivered to the customer. Ford sees its advantage in better managing its order-fulfillment process. It streamlines production and allows better inventory management through its supply chain. Required: a. Think about a typical car-buying experience where a consumer visits dealership and buys a car. List the steps in that value chain, and discuss the time, quality, and cost of the experience to the consumer.

What are the various methods used to make marketing communications more effective?

The project manager develops a process improvement plan to encourage continuous process improvement during the life of the project. Discuss.

What about accepting friends request on social media from a colleague at work? May such an action result in major issues at work place? Do you think there should be any policies at the work place that would prohibit coworkers from having each other on social media?

What are the attributes of an effective ambidextrous organizational structure? Please explain.