As a successful entrepreneur in marketing, you are seeking an opportunity to invest in a startup business that may involve the sports industry. You just heard about a new patented product that you feel may be the opportunity you have been seeking. The product (The unique seat) was developed by Shirley and Addison Hayden after they had spend many years dragging chairs and blankets to sporting events and to the beach. The light backpack fits comfortably on the back and contains two seats, a pillow, and blanket. The pieces, held together with Velcro, easily detach from each other and the seats can be set up on a bleacher seat, on the grass, or at the beach. The seats have side connecting straps, a safety strap to connect to a bleacher seat, and can hold up to 300lbs. There are also pockets in the side of the seats to keep hands warm at a late season sporting event. The product sells for $59.49 but costs remain high because of the low production and lack of volume savings. The company is looking for investors to help with marketing and sales.
1.Would you consider investing in this company? Why or why not?
2. What are the potential markets for this product? Which market or markets provide the best opportunity?
3. What would be the major competition for this product?
In: Operations Management
Why do the marketers need to study on personality traits and personal values ?
Length: 900-1000 words. It includes references
In: Operations Management
You are required to make a research regarding the topic "How
nature can inspire companies regarding innovative sustainability
practices?" You must prepare at least 1 page.
In: Operations Management
10. We have now looked at three different health care systems. Compare and contrast the American System with the Bismarck and Beveridge Systems. What are the strengths and weaknesses of each in your mind?
In: Operations Management
91). SMART is the right approach. After reading a SMART goal, what to do and when should be crystal clear.
In: Operations Management
When determining the size of the monetary increase, what must
management take into consideration for pay-for-performance to be
fully successful?
In: Operations Management
The RTC company has technicians that go to the production sites to fix their advanced robot assembly systems when they need repair. During the last 12 months, 28 robot assembly systems needed repair. Each day a robot assembly system is not working (therefore waiting to be fixed) costs the company $5K. The average time to repair a robot is 1 month. Each technician earns an annual salary/benefits of $90K. Assume 20 working days in a month and 12 months/year. They currently have 4 technicians but would like to know if 5 would result in lower total costs. Determine Waiting, Resource, and Total costs per repair with 4 technicians. Waiting, Resource, and Total costs per repair with 5 technicians. Be sure to upload your notes/calculations after completing the exam.
Please provide the answer as:
= WCe = $x, RCe = $x, TCe = $x
=WCe = $x, RCe = $x, TCe = $x
In: Operations Management
Apply Porter’s Five Forces model to the Sensor industry
In: Operations Management
During the last 10 hours a total of 23 patients arrived at an emergency clinic with one doctor. The average time for the doctor to examine a patient is 21.5 minutes.
Please provide the answer as:
In: Operations Management
Assume you are the owner of a small apparel manufacturer with
approximately fifty employees. Your
business is located in a blighted area of town where the jobs you
provide are important, but the
insurance costs of doing business there are significant, too.
Recently, fire and theft coverage has
escalated in cost, but it is essential to protect your premises and
inventory, and local ordinances require
that you purchase it. You have customarily provided health coverage
for your employees and their
families, which many of them would not be able to afford if they
had to bear the cost themselves. You
would like to continue providing this coverage—though, due to your
small employee base, you are not
legally obligated to do so—but these costs have risen too. Finally,
you would prefer to stay in this
location, because you feel an obligation to your workers, most of
whom live nearby, and because you feel
welcomed by the community itself, which includes some longtime
customers. Still, you may be forced to
choose between paying for your employee health care costs and
moving to a different area of town
where fire and theft coverage would not cost as much.
In: Operations Management
Please write an essay for the following two questions?
1- What is demography? Why is the demographic environment of major
interest to marketers? Discuss with examples, the changing age
structure of the population across countries?
2- Explain the impact of the baby boomers, Generation Xers,
Millennials, and Generation Zers on today's marketing strategies.
Please provide examples??
In: Operations Management
Many insurance carriers enjoy a robust business. As an example,
UnitedHealth Group Incorporated,
headquartered in Minnesota, had about $185 million in sales in 2017
and employed approximately
230,000 people. Still, as an industry report from the business
research company Hoovers established,
insurers of all stripes, health or auto or property or anything
else, face two major hurdles. First, they “are
increasingly subject to a large number of regulations and reporting
requirements by states.
Consequently, some insurers have withdrawn from states that impose
burdensome requirements.”
Second, large-scale “claims have become more common, creating
problematic concentrations of risk for
individual insurers. . . . And some risks can be large enough to
drive insurers out of business or cause
them to curtail services offered, increase rates, or leave states
where risk is highest.”26 Thus, profits can
be high within the industry, but so can payouts in the aftermath of
major catastrophes. The report goes
on to say that “floods, hurricanes, and tornadoes” produce the
riskiest economic circumstances for the
industry. Consequently, states in which these weather events are
more common—Alabama, Florida, and
North Carolina—have seen some carriers cease business operations
within them.27
• In selecting coverage and setting prices, how does an insurance company choose the ethical balance between making a reasonable profit and risking catastrophic losses of its own?
• Should the law require that carriers offer property insurance
in states where harsh natural disasters
occur? Or should federal and state monies be used to subsidize
insurance companies’ resources in
these circumstances? In each case, why or why not?
In: Operations Management
QUESTION 5
A project has the following activities:
Activity |
Duration, days |
Predecessor activity |
A |
8 |
None |
B |
7 |
A |
C |
4 |
None |
D |
11 |
C |
E |
7 |
B & D |
The project started on Day 1. Assume 7 working days a week. For example, activity A start on Day 1 and finish on the end of day 8.
John is responsible for both activities B and D. However, he CAN'T work on both of them on the same period.
By using the CPM and resource leveling, the project is expected to complete, in earliest date, by the end of Day:
In: Operations Management
In: Operations Management
Compare the strength and weakness of those working settings and arrangements listed below. Identify which are individual settings and which are group settings.
1. job sharing
2. self-management teams
3. compressed work week
4. flex time
5. offsite work
6. contract work
In: Operations Management