Question 1 (6pts)

Auto Clean, a full-service car wash company, is conducting a survey to address the following research objectives:

Objective 1. Assess the customer perceptions and evaluations of Auto Clean’s services.

Objective 2. Assess the effectiveness of Auto Clean’s promotional expenditures.

Objective 3. Identify demographic characteristics of Auto Clean’s customers.

Objective 4. Identify other relevant characteristics of Auto Clean’s customers.

This is the questionnaire they used for this research:

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To help us serve you better, please take a few minutes to fill out this short questionnaire. Thank you for your help.

1. How often do you usually have your car washed?

__ Less than once a month

__ Once a month

__ Two times a month

__ Three times a month

__ Four or more times a month

2. How often do you usually have your car waxed?

__ Less than once a month

__ Once a month

__ Two times a month

__ Three times a month

__ Four or more times a month

3. How often do you usually wash and/or wax your car by yourself?

__ Less than once a month

__ Once a month

__ Two times a month

__ Three times a month

__ Four or more times a month

4. How long has it been since you last brought your car to Auto Clean?

__ Less than a week

__ One to less than two weeks

__ Two to less than three weeks

__ Three to less than four weeks

__ Four weeks or more

5. How far from Auto Clean do you live?

__ Less than a km

__ One to less than three kms

__ Three to less than five kms

__ Five kms or more

6. In the past three months, have you used any car wash other than Auto Clean?

__ Yes                    __ No

7. How long are you willing to wait to have your car professionally washed/waxed? ________min
8. Indicate the extent to which you agree or disagree with the following statements about Auto Clean. For each statement, circle “1” if you strongly disagree and “7” if you strongly agree, or another appropriate number in between if your feeling are less strong.

9. What is your age? _______
10. What is your income? ___________$
11. What social network platforms do you use the most? ___________________________

Thank you very much!

Read the questionnaire above and answer the following questions:

1. Which questions in the questionnaire address each of Auto Clean’s research objectives (1 pts)? Indicate your answers in the table below.

2. Which question(s) in the questionnaire do(es) not address fully or do(es) in an appropriate way a specific research objective? For each of these questions, explain why and how you propose to solve this problem. (2 pts).

Indicate your answers in the table below.

3. Identify all other problems related to Auto Clean’s questionnaire’s design. Propose ways to solve each problem. For example, when the problem relates to a specific question wording, please propose a revised question. (3 pts).

Indicate your answers in the table below (add as many rows as necessary).

In readings and lectures from Ch. 5 & 7 we discussed leadership theories and key methods and factors in decision making. Choose two of today’s leaders and compare and contrast their two different and unique leadership styles. Be sure to discuss the theories of each style as well as the utility and limitations of how these influence people and the way decisions are made.

Where in your own experience do you see these approaches to leadership utilized? To what extent do you see these two theories as being appropriate/not appropriate for your own leadership philosophy? Why or why not?

You are trying to decide on the best mode of transportation for your company. You want to balance the cost of faster transportation with holding more inventory. This is because the amount of inventory you must hold is a function of lead time.

It costs $15 per unit per year to hold a product in inventory. The forecasted demand for this product is 10,000 units per year. The total amount of inventory is made up of two types of inventory: safety stock and in-transit. Calculations for determining the average amount of inventory for each type are given below.

Safety Stock Cost = 2 x Average Demand during Lead Time * Holding Cost per Unit per Year

In-Transit Inventory Cost = Total Annual Demand x (Lead Time / 365) * Holding Cost per Unit per Year

Total Cost = Safety Stock Cost + In-Transit Inventory Cost + Transportation Cost

The following is data related to your transportation options.

1. Build a spreadsheet model that calculates the total cost of transportation for Air, Truck, and Rail transportation. Based on your total cost calculations, what mode of transportation would you recommend? What is the total cost of your recommendation?

2. How much would the cost per unit of the other two modes have to change in order to make you change your recommendation?

3. What would the lead time of Rail have to change to in order to make it the best option?

4. Use a one-way data table to show how the total cost of Air transportation changes as demand varies between 2,000 to 20,000 units. For what demand levels is it better to recommend Air transportation over your recommendation to Problem #1?

5. Create a two-way data table showing the total costs at varying levels of transportation cost per unit and lead time for Truck transportation. What does this tell you?
   

6. How does changing the holding cost affect your recommendation to Problem #1?

7. You run a regression and find that your demand actually appears to be related to lead time according to the following equation:

Demand = 10,700 – 100*Lead Time

Assume that you sell this item for $45. Calculate Total Profit for each of the modes of transportation. Does this affect your recommendation to Problem #1? How sensitive is this decision?

What role do technology and timing play in realizing advantages from the data asset? Are advantages based on analytics and modeling potentially sustainable? Why or why not?

Part A:  The number of cars arriving at a self-service gasoline station during the last 50 hours of operation are as follows:

The following random numbers have been generated: 44, 30, 26, 09, 49, 13, 33, 89, 13, 37. Simulate 10 hours of arrivals at this station. What is the average number of arrivals during this period?

Part B:  The time between arrivals at a drive-through window of a fast-food restaurant follows the distribution given below. The service time distribution is also given in the table in the right column. Use the random numbers provided to simulate the activity of the first five arrivals. Assume that the window opens at 11:00 a.m. and the first arrival is after this, based on the first interarrival time generated.

Random numbers for arrivals: 14, 74, 27, 03

Random numbers for service times: 88, 32, 36, 24

What time does the fourth customer leave the system?

What is the optimum way to recruit qualified candidates for a small, medium and large organization? Each will probably be different and each should attempt to take into account the resources of the organization dedicated to recruitment.

Corporate Social Responsibility as a Motivating Force

Whatever their perspective, most people have a cause that they are passionate about. Bitcoin or net
neutrality, sea levels or factory farming—social causes bind us to a larger context or assume a higher
purpose for living better.

So what motivates employees to give their all, work creatively, and be fully engaged? According to CB
Bhattacharya, the Pietro Ferrero Chair in Sustainability at ESMT European School of Management and
Technology in Berlin, Germany, employment engagement, or how positive employees feel about their
current job, was at an all-time low globally in 2016: 13 percent. But not all companies battle such low engagement rates. Unilever employees more than 170,000 workers globally and has an employ
engagement level around 80 percent. How? Bhattacharya credits the success of Unilever, and other
companies with similar engagement levels, to an emphasis on a “sustainable business model.” He
outlines eight steps that companies take to move sustainability and social responsibility from buzzwords
to a company mission capable of motivating employees (Knowledge @ Wharton 2016).
According to Bhattacharya, a company needs to first define what it does and its long-term purpose, and
then reconcile its sustainability goals with its economic goals. With its purpose and goals defined, it can
then educate the workforce on sustainable methods to create knowledge and competence. Champions
for the effort must be found throughout the organization, not just at the top. Competition should be
encouraged among employees to find and embrace new goals. Sustainability should be visible both
within and outside the company. Sustainability should be tied to a higher purpose and foster a sense of
unity not simply among employees, but even with competition at a societal level (Knowledge @ Wharton
2016).

Other companies have made social responsibility an everyday part of what they do. Launched in 2013,
Bombas is the brain child of Randy Goldberg and David Heath. Goldberg and Heath discovered that
socks are the most-requested clothing at homeless shelters. In response, the two entrepreneurs
launched a line of socks that not only “reinvents” the sock (they claim), but also helps those in need. For
each pair of socks purchased, the company donates a pair of socks to someone in need (Mulvey 2017).
According to the company website, “Bombas exists to help solve this problem, to support the homeless
community, and to bring awareness to an under-publicized problem in the United States” (n.p.).
Although the New York–based company is still growing, as of October 2017 Bombas had donated more
than four million pairs of socks (Bombas 2017).

In 2016, the Royal Bank of Scotland (RBS) launched a pilot program called Jump in which employees
participated in challenges on ways to save water and electricity, as well as other sustainability issues. At
the end of the pilot, 95 percent of the employees reported that they felt the program had contributed to
employee engagement, team building, and environmental stability. Given the success of the program, in
2017 it was expanded to all RBS sites and a smartphone app was added to help employees participate in
the challenges (Barton 2017).

Placing a company in a larger context and adding a second, higher purpose than the established
company goals motivates employees to police the company itself to be a better global citizen. Companies
benefit from reduced waste and increased employee engagement. Many companies are successfully
motivating their staff, and working toward more sustainable practices while improving lives directly.


1. Do you think social responsibility to promote sustainable practices? Why or why not?
2. Do you think most companies’ CSR programs are essentially PR gimmicks? Why or why not? Give
examples.

ANSWER BOTH QUESTIONS. DON'T LEAVE A QUESTION A LONE BY ITSELF.

how do you see it being optimized to drive business intelligence to support business decisions?

You are managing a traditional/waterfall project. Your team defined the project metrics, which are

on-time, within budget and meeting requirements. The project is continuing and you are doing quite

well; remaining on-time, within budget, and meeting requirements. The project is two weeks away

from completion and the end product just failed its first quality inspection. Explain how metrics,

baselining, and measurements could have helped avoid this from occurring.

History is an important influencer of project management. Give three examples of how this is true.

How does a Matrix Organization demonstrate the difficulty of exercising leadership through

influence?

What aspect of Agile can result in a zero-cost project?

You are given the following table

1. Draw an AON network based on the given table
2. Determine the expected time for each activity
3. Calculate the ES, EF, LS, LF for each activity
4. Determine the CPM
5. What is the probability of finishing the project in 26 and 28 weeks?