As consumers, we continually interact and consume brands to satisfy our functional and emotional needs. Applying the theory covered as part of this module to your own experience as consumers, answer all three questions:-

1. The Internet and digital world has presented new opportunities and threats for brand managers. One threat is the increasing competition traditional, bricks and mortar retail brands are facing from online retail brands. In order to survive, traditional retail brands are having to adapt to this changing environment .

1. Review the impact the Internet and digital space has had on traditional retail brands .
2. What three recommendations would you have for traditional retail brands to survive in the increasingly digital and online world? .

The Facts: Enzo and Marie have come to your office for some business organization advice. They plan to set up a flower shop. Enzo will work in the store. Marie will invest the original operating capital of $100,000. They want to share management authority, profits and losses equally. They plan to distribute all of the profits from the business to themselves as they are earned.

(1) List TWO benefits a member-managed Limited Liability Company (LLC) would provide Enzo and Marie based on the fit between the basic business planning characteristics of such an LLC and their expressed business objectives. (Worth 5 points)

(2) Assuming they elect to do business as an LLC, what advice would you give Enzo and Marie about signing any agreements with third parties before the LLC is formed? (Covered this problem in class and made a statement about it) (Worth 5 points)

(3) When does the LLC's existence begin? (Worth 2 points) (

4) Gerard is an incredible candy maker and would like to go into business for himself, but he needs some money to get started. His parents want to help him get his feet on the ground and start his career. They agree to invest in his business; however, they don’t want to be involved in any part of the business, they are just trying to help him out. Gerard asks your supervising attorney for advice on how to organize his business. The task is assigned to you. What business form would suit the needs of Gerard? Why? What are the advantages of this business form?

5) Gerard may have two different business forms that could be used. Name each and provide a brief description of the benefits and detriments of each one. Then which of those two would you recommend and why? (Worth 10 points)

Assume that Product Z is made of two units of A and three units of B. A is made of three units of C and four of D. D is made of two units of E.

Lead times for purchase or fabrication of each unit to final assembly are: Z takes two weeks; A, B, C, and D take one week each; and E takes three weeks.

Fifty five units OF Product Z are required in Period 10. (Assume that there is currently no inventory on hand of any of these items.)

b. Develop an MRP planning schedule showing gross and net requirements and order release and order receipt dates. (Leave no cells blank - be certain to enter "0" wherever required.)

The Facts: Linda and Michael are the only shareholders of Investors, Inc. The corporation purchases property suitable for commercial development as shopping centers, office buildings or apartment complexes. It holds each property for a period of time to let it increase in value. It then sells the property for a profit to an unaffiliated commercial developer.

Investors, Inc. was properly formed as a corporation in full compliance with applicable law four (4) years ago. The Articles of Incorporation are silent concerning the corporation’s purpose and powers. One thousand (1000) shares of common stock are authorized. Linda owns 50 shares and Michael owns 50 shares. Linda and Michael are the only two members of the Investors, Inc. Board of Directors. At the organizational meeting of the Board of Directors Linda and Michael both voted as directors in favor of electing Linda as President and expressly giving her the authority to purchase commercial properties for the corporation. Michael was elected as Treasurer and Secretary.

The corporation is located in Duluth, Minnesota. It maintains its own offices, has separate records and accounts, letterhead and other corporate indicia. Linda and Michael are careful to always observe all corporate formalities, including holding regular directors and shareholder meetings. They consistently advise corporate creditors they are acting in their corporate capacities. Neither Linda nor Michael takes any salary. Distributions are only made to them if the corporation’s operating reserves after the distribution will cover at least three (3) months of normal operating expenses.

The corporation has funded all its property purchases through loans from Big Bank, located in Duluth, Minnesota. Each loan was negotiated and signed on behalf of Investors, Inc. by Linda as President. The property to be purchased serves as collateral (by mortgage) for the related purchase loan. Additionally, Linda and Michael have each given Big Bank a valid and binding personal guarantee. The guarantees state Linda and Michael are each individually unconditionally and primarily liable for all valid and binding indebtedness of Investors, Inc. to Big Bank.

The corporation has been very successful. It has already bought and sold five (5) different commercial properties, all located in Duluth, at a substantial profit. The corporation currently holds three (3) additional commercial properties, all also located in the Duluth.

This is the largest number of properties the corporation has ever held at one time. All three (3) properties have increased considerably in value since being purchased. At the most recent meeting of the Board of Directors, held one week ago, Linda said she believed the properties would continue to increase in value and the corporation should not sell any of them at the present time. Michael agreed. Michael reported that the corporation’s finances were sound. He explained that although the total loan balance with Big Bank was the highest it have ever been because of the unusually large property holdings, the corporation had substantial cash reserves and he expected no problem meeting the regular loan payments to due Big Bank.

Claude is putting together a project to purchase a large piece of undeveloped land 35 miles north of Duluth. He does not know either Linda or Michael. He does know they are the owners of Investors, Inc. Because he is aware of Investors, Inc.’s past success, Claude calls Linda to inquire whether she would be interested in making a personal investment in Claude’s project. He explains that although the land is currently zoned only for agricultural use, he believes there is a good chance it can be successfully re-zoned in the future to permit commercial uses thereby substantially increasing its value. The parcel of land is three times larger than any piece of land previously purchased by Investors, Inc. Without telling Michael, Linda personally invests and becomes a 30% owner in Claude’s project.

The Questions: Based on the above facts and limiting consideration to business organization and agency law, please discuss the following issue. When discussing the issues please explain concisely how you arrived at your conclusions through application of the relevant law to the facts presented.

(1) One year after Linda and Claude bought this land, it has been sold for a $300000 profit. Michael has now found out about that purchase and sale, and has caused Investors, Inc. to sue Linda for a share of that of that $300000 profit. Will Investors Inc. win or lose and why? You must provide a full explanation for your answer. (Worth 10 points)

(2) Assume that instead of investing personally, Linda, without telling Michael, makes the investment by purchasing the 30% interest in Claude’s project for Investors, Inc. Linda finances the investment by obtaining an additional loan from Big Bank. Because Investors does not own the property itself, Big Bank takes a security interest in the 30% interest in Claude’s project as collateral for repayment of the loan. All the documents relating to the investment and the loan are signed by Linda as President on behalf of Investors, Inc. Claude’s project fails and Big Bank sues Investors, Inc. on the loan. Will Big Bank win this lawsuit against Investors Inc. for the loss? Why or why not, you must provide a full explanation. (Worth 10 points)

Frederico owns a local bakery. With the recent Covid 19 pandemic he has had to restrict his store hours and limit his employees’ shifts. He is not sure he’ll be able to stay in business if it goes on much longer. He has eight long-time employees and isn’t sure whether he can keep them employed. Frederico wants to know what his options are in relation to keeping on or getting rid of his employees in terms of employment law issues we have studied in this course.

Develop a testing plan on a new education system

write a 2-page paper addressing the topics/questions below

-What were your main learnings from your testing?

-What worked? What didn’t work?

-What could be improved?

-Any new ideas results from testing? If yes, how can you use them?

-How will you use your test results to improve your solution?

when sourcing internationally a buyer should consider what?

Part A Understanding Consumers Consumer decision-making processes can be complicated because there are many factors (internal and external) that influence this process. For example, there are individual internal factors like personality and external factors including household structures, society and culture. Some decision making processes are linear and others are more emotional. For your report, you need to identify and explain how the concept of motivation affects consumers' likelihood of buying your product

Part B Segmentation

Define and describe the theoretical concept and purpose of segmentation. Identify and define the key segmentation variables (i.e. demographics, psychographic etc), be sure to present this information with market data evidence (i.e. tables/graphs/statistics from sources such as ABS/ Roy Morgan etc) ; and Using the different segmentation variables, describe a likely primary segment for your organisation and create your "Typical Consumer" profile (see template in i2)

Part C Targeting strategies

Define and describe the theoretical concept of targeting strategies; and Outline the most appropriate strategy for your product, given the competition and market analysis (from Assessment Two) and its likely segment described in your consumer profile

• practicing the english composition ( Book: the Language of composition Reading • Writing • Rhetoric) ,
• In what ways have you succeeded?
• What would you like to continue to work on?

what are your views on the targeting of products to children in today's world? discuss the issue of targeting to children from the traditional perspective below: 1. that of a brand manager who is responsible for the profitability of a child-oriented product.

QUESTION 5

1. The owner of a leased property conveys possession of the property to the tenant providing them with uninterrupted us of the property without interference from the owner. This is known as

   		consideration
   		quiet enjoyment
   		sole use
   		tenant improvement

QUESTION 6

1. _________ property leases contain a clause that indicates the purpose for which a space may be used.

   		residential
   		commercial
   		rural
   		suburban

QUESTION 7

1. For apartment leases, what is the industry standard for the lease term?

   		6 months
   		1 year
   		2 years
   		there is no industry standard

QUESTION 8

1. The _______ is the amount a landlord agrees to spend to build out or refurbish the space to meet the needs of the tenant's business.

   		tenant concessions
   		owner consideration
   		tenant improvement allowance
   		expense stop

QUESTION 9

1. Rent for U.S. commercial properties is typically quoted as a(n)

   		dollar amount per month
   		dollar amount per year
   		monthly cost per square foot
   		Annual cost per square foot

QUESTION 10

1. The amount paid by retail tenants in percentage leases regardless of the level of the sales generated by the tenant's business is

   		flat rent
   		base rent
   		percentage rent
   		graduated rent

QUESTION 11

1. Shopping center leases often include a clause that ties total rent payments to the tenant's sales revenue. This type of rent is known as

   		flat rent
   		base rent
   		percentage rent
   		graduated rent

QUESTION 12

1. Rent that has specified increases over the term of the lease is called

   		flat rent
   		base rent
   		percentage rent
   		graduated rent

QUESTION 13

1. A lease in which the owner pays all of the property's operating expenses is called a

   		net lease
   		gross lease
   		net net lease
   		triple net lease

QUESTION 14

1. A lease in which the tenant pays the property taxes and insurance is called a

   		net lease
   		gross lease
   		net net lease
   		triple net lease

QUESTION 15

1. In which type of lease is the tenant responsible for all operating expenses?

   		net lease
   		gross lease
   		net net lease
   		triple net lease

QUESTION 16

1. Which of the following would typically be considered an operating expense controllable by the owner?

   		general maintenance
   		property taxes
   		insurance payments
   		utility expenses

QUESTION 17

1. Lease clauses that reduce the cost of the lease to the tenant and therefor provide an incentive for the tenant to lease the space are called

   		common area clauses
   		concessions
   		alterations
   		assignments

QUESTION 18

1. When ALL of a tenant's rights and obligations are transferred to another party, what has occurred?

   		sublease
   		lease option
   		lease renewal
   		lease assignment

QUESTION 19

1. Lease clause that gives the tenant the right, but not the obligation, to renew the lease.

   		cancelation option
   		renewal option
   		expansion option
   		lease option

QUESTION 20

1. Lease clause that obligates the property owner to find space for the tenant to expand the size of their leased space is called a(n):

   		cancelation option
   		renewal option
   		expansion option
   		lease option

ETHICS EXERCISE SEVENTEEN

Jan Fields is leaving her office to start her daily round of sales calls when the telephone rings. Her plans for the morning go awry as the angry voice on the other end of the line demands to know the status of an order. The order represents Jan’s biggest sale to date and the first her company has made with a major franchise.

Jan quickly contacts Ken McBride. Ken feels his breath catch in his chest. As he had predicted earlier in the month, production has fallen behind schedule. Now he has a unique part on hand that is needed for two different orders. He has to decide whether to use it to fill a regular customer’s order, which is legitimately far ahead of the one in question and urgently needed, or to honor Jan’s frantic request.

Ken could reduce his immediate stress level and save Jan’s day by bumping the regular customer’s order. This move would cause a serious problem for the valued old customer. However, no business would be lost, of course, because the old customer would have no way of knowing that its order has been set aside to accommodate a new customer in the hope of generating future sales.

[“Boxed In, An Ethical Dilemma”; Business Communication, Strategies and Skills; 4^th Ed., The Dryden Press, 1991]

Assignment:

1. How should Ken resolve the dilemma?

2. Based on Ken’s decision, what action do you recommend for Jan?

How could the company reduce or avoid such situations in the future?

The CIO of Independence Medical Center, a Vila Health hospital, wants to create positions to support its data management and governance plan. You have been asked to spearhead the project and identify three key positions.

Donald Trump railed against NFL players who protested at Thursday night's preseason games, saying the players are outraged about "something that most of them are unable to define."

"The NFL players are at it again - taking a knee when they should be standing proudly for the National Anthem. Numerous players, from different teams, wanted to show their 'outrage' at something that most of them are unable to define. They make a fortune doing what they love," he tweeted from his Bedminster golf club on Friday morning, the ninth day of his vacation.

On Thursday, as the preseason games officially kicked off, several players took a knee, raised a fist, or did not take to the field while the National Anthem was played before a dozen preseason games across the country.

NFL players have said the protests, which began in 2016, are intended to draw attention to what they see as systematic bias against people of color.

"It's not necessarily about the anthem, that's where everybody's messing up," Tennessee Titans star defensive end Jurrell Casey told CNN last month. "The way that the justice system treats minorities is the issue that we have."

Trump has previously expressed an understanding of the reasoning behind the protests.

"I am going to ask all of those people to recommend to me -- because that's what they're protesting -- people that they think were unfairly treated by the justice system," Trump told reporters in June before boarding Marine One. "And I understand that. And I'm going to ask them to recommend to me people that were unfairly treated -- friends of theirs or people that they know about -- and I'm going to take a look at those applications. And if I find, and my committee finds that they are unfairly treated, then we will pardon them or at least let them out."

The President sees the issue as a political winner, using the protests to fire up his base. He told attendees of a private dinner last year, "It's really caught on. It's really caught on."

In another tweet, Trump also reiterated his belief that players, who don't stand for the National Anthem should be penalized.

He wrote, "Be happy, be cool! A football game, that fans are paying soooo much money to watch and enjoy, is no place to protest. Most of that money goes to the players anyway. Find another way to protest. Stand proudly for your National Anthem or be Suspended Without Pay!"

NFL players, in fact, do not take home a majority of the revenue from games. According to Sports Illustrated, in the current collective bargaining agreement, players get a lesser share than NFL team owners, calculated around 47 to 48%.

The NFL said it won't punish the players who took part in Thursday's protests, noting it had shelved what was supposed to be a new policy on anthem conduct until it reaches an agreement with the NFL Players Association.

Trump has slammed the NFL players since the protests began, suggesting the players be kicked out of the country and praising sports he says are more patriotic.

1. Discuss in detail discuss and analyze your core beliefs and origins of the core beliefs. The discussion should provide greater depth and clarity of your core beliefs.

2. Identify the theory or theories involved in the scenario and accurately explain the details of the theory and how it relates to the scenario.