Question

how do you see it being optimized to drive business intelligence to support business decisions?

Answer 1

Comprehending the enormous information available before the business could be a tricky one. In this regard, there needs to be a collection and classification of enormous data so available before the business. The data needs to be integrated and analyzed, to draw conclusions thereupon and accordingly take important business decisions. The technology or the application that helps in all these functions is called the Business Intelligence.

There various Business Intelligence Tools available to the Corporate and Individuals alike, that facilitates the visualization of data for analysis at certain skill level that are usually varying in nature, depending upon the intensity of the analysis and the purpose of the raw data presentation.

In order to optimize the same to support business decisions, appropriate Business Intelligence tools are to be undertaken, based on the characteristics of the business and kind of decisions to be taken thereupon. Let us take few of the examples of the same. In Tableau software, the customization offered for data presentation in a visualized format is so high that it is versatile for all kinds of Users. The analyzing of the data with accessibility to the key data is hence easier. There are a lot of innovations made in the manner the raw data is presented graphically to the Users. It is ideal for data discovery and for large-scale businesses.

On the other side, when the queries pertaining to certain data in the Organization are critical in nature, there could be a discovery that is on the basis of self-service and evaluation. Such an evaluation, for availing quick solutions to the questions, could be done on Spotfire software. The statistical reports could be obtained through the use of Spotfire, without even intervention of the I.T. team into the picture. Scheduling of analysis and running of the reports on its own, is also feasible using Spotfire. Critical analysis could be done on the basis of this software and root causes for the concerns could also be identified. In the field of marketing and sales, Spotfire could be recommended and especially to analyze the customer experiences.

Prezi, on the other side, complement the tools of PowerPoint because it brings life to the presentation through various attractive features like zooming and spatial tools, motions, etc. to break the rigidity that is commonly evident in the PowerPoint Presentations. In fact in PowerPoint Presentations, it requires a conscious attempt to cease monotony and add life to the presentation slides. With the limited features that the PowerPoint presentations offer, it is an effort-taking time for the Users to make the slides more interactive for the Audience. Therefore Prezi does not clone PowerPoint but instead it offers unique and user-friendly features to the audiences. However, when it comes to quicker slide presentations, PowerPoint still has an edge because it offers pre-designed slide layouts for faster assembling and presentation of data whereas, for adding the audio and video to the slideshows, Prezi is more suitable than PowerPoint.

Hence, in order to optimize the application of the Business Intelligence tools, it is the purpose, audience and time in hand available in the hands of the Users that any of the above software could be selected as Business Intelligence tools. In some or the other area, one feature of a certain software does overcome the cons faced by the other software and vice-versa. But overall, each of the software is aimed for offering customized solutions for presentation of data and graphics in most suitable way to the audiences.