In: Operations Management
Question 1 (6pts)
Auto Clean, a full-service car wash company, is conducting a survey to address the following research objectives:
Objective 1. Assess the customer perceptions and evaluations of Auto Clean’s services.
Objective 2. Assess the effectiveness of Auto Clean’s promotional expenditures.
Objective 3. Identify demographic characteristics of Auto Clean’s customers.
Objective 4. Identify other relevant characteristics of Auto Clean’s customers.
This is the questionnaire they used for this research:
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To help us serve you better, please take a few minutes to fill out this short questionnaire. Thank you for your help.
__ Less than once a month
__ Once a month
__ Two times a month
__ Three times a month
__ Four or more times a month
__ Less than once a month
__ Once a month
__ Two times a month
__ Three times a month
__ Four or more times a month
__ Less than once a month
__ Once a month
__ Two times a month
__ Three times a month
__ Four or more times a month
__ Less than a week
__ One to less than two weeks
__ Two to less than three weeks
__ Three to less than four weeks
__ Four weeks or more
__ Less than a km
__ One to less than three kms
__ Three to less than five kms
__ Five kms or more
__ Yes __ No
Strongly Disagree 1 |
2 |
3 |
4 |
5 |
6 |
Strongly Agree 7 |
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The washing/ waxing job is excellent |
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The service performance is consistent from one visit to the next |
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Prices are reasonable |
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The time taken to provide services is reasonable |
Thank you very much!
Read the questionnaire above and answer the following questions:
1. Which questions in the questionnaire address each of Auto Clean’s research objectives (1 pts)? Indicate your answers in the table below.
Objective # |
Questions # |
1 |
|
2 |
|
3 |
|
4 |
2. Which question(s) in the questionnaire do(es) not address fully or do(es) in an appropriate way a specific research objective? For each of these questions, explain why and how you propose to solve this problem. (2 pts).
Indicate your answers in the table below.
Objective # |
Questions # not addressing fully or appropriately the research objective |
Explanation and proposed solution to fix the question(s) |
1 |
||
2 |
||
3 |
||
4 |
3. Identify all other problems related to Auto Clean’s questionnaire’s design. Propose ways to solve each problem. For example, when the problem relates to a specific question wording, please propose a revised question. (3 pts).
Indicate your answers in the table below (add as many rows as necessary).
Questionnaire design problem |
Explanation and proposed solution to fix the problem |
Ans 1: Questions address research objectives-
Objective # | Question # |
1 |
1. In the past three months, have you used any car wash other than Auto Clean? 2. How long are you willing to wait to have your car professionally washed/waxed? ________min 3. Indicate the extent to which you agree or disagree with the following statements about Auto Clean. |
2 |
1. How long has it been since you last brought your car to Auto Clean? 2. In the past three months, have you used any car wash other than Auto Clean? |
3 |
1. How far from Auto Clean do you live? 2.What is your age? _______ |
4 |
1.How often do you usually have your car washed? 2. How often do you usually have your car waxed? 3. What is your income? ___________$ 4.What social network platforms do you use the most? |
Ans 2 :
Objective # | Questions # not addressing fully or appropriately the research objective | Explanation and proposed solution to fix the question(s) |
1 2 3 4 |
How often do you usually
wash and/or wax your car by yourself? |
there is no use of asking this question. it must be struck off from questionnaire. |
Ans 3 : .All other problems related to Auto Clean’s questionnaire’s design & Propose ways to solve each problem.
Questionnaire design problem | Explanation and Proposed Solution to fix the Problem |
1. The questionnaire looks too long and Time consuming. 2. There is no Suggestion asking From customers. |
The Questionnaire must be short and effective. the customer just ask to fill the agree/disagree part. The questionnaire must include a suggestion from customers, that how can we( Auto clean) make our Services better ? |