describe and explain Leiper's whole tourism system through words and photos include 8 photos.

You are a student staying home during the COVID-19 pandemic. You discover a need in the market for a new product. Suppose you want to start a company to sell this new product and fill the market gap.

a) How will your company create and capture value in such uncertain times?

b) What do you foresee for the future of your company as the pandemic slows? How will you maintain market share?

. Create a profitable pricing strategy for the following product and situation. Select a price point for your product and support/explain your strategy using marketing concepts. Based on a quick PLC (product life cycle) and new product adoption, how do you ensure the optimal profit level is reached?

• You are an existing tech company in healthy financial position

• Releasing a radical new tech product, patent pending

• Oligopolistic competition

• Your cost: $187.39 per unit

• Competitor’s price for similar yet less innovative product: $249.99

• Approximate factory capacity: 20,000 units/week

What type of purchase decision is involved in buying solu-tions to a company's process systems from Emerson Process Management (Fisher-Rosemount)?

You are the leader of the customer service team for an organisation. You are responsible for ensuring that the shop is always staffed with assistants who make customers feel welcome, attend to their questions and needs knowledgably and promptly and who are able to maintain the shop’s displays at all times.

At any one time you have a team of 15 assistants with six needed per day. Due to the nature of the work you have an average turnover of one position per month.

At a recent senior management meeting the business strategic plan was developed, from which you now need to develop a performance plan for your sales team. You also need to remember the ongoing team requirements as well as those new requirements brought about by the strategic plan.

In essence, the strategic plan states that, over the next 12 months, the organisation is aiming to:

Increase turnover by 30% by:

• introducing 20 new products including a range of six health lollies that have added nutrients

Build market loyalty by specifically targeting tweens as customers by:

• designing new packaging specifically designed to have greater appeal to the 7–12 age group
• introducing a club membership for tweens that gives them free gifts for purchases over specific amounts

Increase efficiencies by:

• increasing average customer sales from $4 per person per visit to $6 per person per visit
• purchasing and installing a new computerised till aimed at tracking sales by each salesperson

Define the sales team goals for the next 12 months. Ensure that they are SMART.

Question 2

Read the extract below and answer the questions that follow

Strawberry international wishes to conduct a research study using their employees as key participants. The organization maintains a global footprint and employs over 25 000 employees at several branches worldwide.

2.1 Discuss the reasons why sampling such a population is necessary. (10)
Additional research is required. Read, understand and supply Section 4:sampling

2.2 Describe four types of non-probability sampling. (8)
Additional research is required. Read, understand and apply section 4: sampling

2.3 Critical analyse the principles of simple random sampling. (12)
Additional research is required. Read, understand and supply Section 4: sampling

Describe a possible imbalance between a project manager's authority and responsibility.

What type of impact could it have on the project?

Scenario: A local park is being converted into a COVID-19 testing site.

Describe the internal and external stakeholders, and their importance.

Evaluate Chase Sapphire Reserve using the five factors that influence innovation’s rate of adoption, often referred to as Rogers’ Five Factors for product diffusion:

1. Relative Advantage

2. Compatibility

3. Complexity

4. Divisibility (also called Trialability)

5. Communicability (also called Observability)

How does the COVID-19 pandemic create the bullwhip effect in the food and hygienic products supply chain. (5 points)

Trent Controls Ltd is an electronic engineering business that specialises in the production of electronic equipment for security forces throughout the world. Recently it has received a request to produce 10 x VVD units for a foreign government. The VVD was developed some time ago by the business at a total research and development cost of £220,000. Up to this point there has been no interest shown in the equipment and no units have been produced. The present order seems likely to represent the total sales for the VVD. The product specification for each unit is set out below: Materials Component A - 3 per unit Component B - 1 per unit Component C - 2 per unit Component A is normally held in inventory as it is a component that is widely used for other products within Trent Control’s product range. There are 15 components currently held in inventory. These cost £1,800 each. The sole supplier of this component has announced an immediate price rise of 5% for any future purchases. Component B is no longer used for any other of Trent Control’s products. There are six components in inventory costing £2,000 each. It is now possible to buy additional components at a cost of £2,200 each; however, the supplier insists on a minimum order quantity of six components. Any components that are not used on this contract will be disposed of at a total cost to Trent Controls of £250, irrespective of the quantity to be disposed. Component C is used by the business throughout its product range. At present there is none in inventory. However, an order for 20 components for use in another contract is about to be placed. The supplier normally charges £1,600 per component but for orders above 30 components a discount of 10% is available on the total order price. Additional materials costing £2,800 in total will have to be bought if the contract is undertaken. Labour Assembly time is estimated at 10 hours for each VVD unit. The workforce required to assemble the product is paid £7.00 an hour and is in great demand. If the order is accepted the necessary labour will have to be transferred from existing work and, as a result, other orders will be lost. It is estimated that for each hour that labour is transferred to this product £50 of sales revenue will be lost but that savings of £15 an hour in materials relating to lost sales will be made. Inspection time is estimated at five hours for each VVD unit. Inspection labour can be provided by paying existing employees overtime which is paid at a 33.334% premium over the standard rate of £6.00 an hour. Overheads The business normally includes a mark-up of 30% to cover overheads. This contract is not expected to give rise to any increases in overheads.

Required: Prepare an estimate of the absolute minimum price that Trent Controls Ltd could undertake the contract for, in order that the business would be no worse off as a result of taking the order. Your answer should clearly explain your treatment of all of the information given in the question.

You are the leader of the customer service team for an organisation. You are responsible for ensuring that the shop is always staffed with assistants who make customers feel welcome, attend to their questions and needs knowledgably and promptly and who are able to maintain the shop’s displays at all times.

At any one time you have a team of 15 assistants with six needed per day. Due to the nature of the work you have an average turnover of one position per month.

At a recent senior management meeting the business strategic plan was developed, from which you now need to develop a performance plan for your sales team. You also need to remember the ongoing team requirements as well as those new requirements brought about by the strategic plan.

In essence, the strategic plan states that, over the next 12 months, the organisation is aiming to:

Increase turnover by 30% by:

• introducing 20 new products including a range of six health lollies that have added nutrients

Build market loyalty by specifically targeting tweens as customers by:

• designing new packaging specifically designed to have greater appeal to the 7–12 age group
• introducing a club membership for tweens that gives them free gifts for purchases over specific amounts

Increase efficiencies by:

• increasing average customer sales from $4 per person per visit to $6 per person per visit
• purchasing and installing a new computerised till aimed at tracking sales by each salesperson

Select one goal and create an action plan which clearly documents how you will achieve this goal. Detail the methods/ processes that you will engage in, the resources that you need and risks or constraints. 200-400 words

Q1. Using brand development and management strategies as well as communications and PR, create a brief marketing contingency plan for a business whose sales are being drastically negatively affected by the current COVID-19 pandemic. What opportunities and threats (profit/not-for-profit activities) do you foresee? What are the direct/in-direct effects on their bottom line/brand image/public perception? Apply what you’ve learned.

WRITING REPORT ABOUT ( internationalization of education )

• Introduction

The importance of the topic, definiton about key terms, context

-

What did they do purpose of the reseach)

How did they do it ( data collection, data analysis, sample selection)

What did they find (results of the study)

• Critique about the previous research

In your own words, what further studies can you suggest? And a general discussion and conclusion part.