list and discuss four important organization 'corporate social responsibilities'
In: Operations Management
Who might participate in the buying process? How can The Plant Web and the associated marketing campaign impact each of the buying-decision participants?
In: Operations Management
Affluence, sustainability, globalization, communications, and brands are the five strategic driving forces of CSR? for each of these five forces can you think of a firm that is well-positioned to take advantage of the change.
In: Operations Management
Subject : Business research
Question 3
Compose a literature review surrounding the debates on "the impact of a good marketing strategy on an organization's performance". This submission will serve as part of your motivation or presentation to your Manager, pending on how well you gather and present the information pertaining to the above theme.
Extensive additional research is required (reference as per the Havard style of referencing). Use the rubric (below) to develop a literature review based on the topic. Read, understand and supply chapter /section 2 on the literature review. (25)
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What purpose do the testimonials, case studies, and PlantWeb Guarantee serve?
In: Operations Management
Q2. A friend of yours wants to begin selling maple syrup that he makes on his forest property. He has asked you, as a marketing student, if he should sell his maple syrup product through retail or wholesale channels.
a) Explain the difference and pros/cons of each marketing channel for your friend and suggest a channel based on your knowledge. Also include promotion mix strategies for your friend’s new business.
b) What are the main (marketing) concerns you have about this business venture?
In: Operations Management
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In your opinion, is Emerson wise to reposition itself by branding all of its divisions with the Emerson name? Why would this be beneficial in selling to business markets? How might it be a disadvantage?
In: Operations Management
Please answer the following questions regarding the Close Project or Phase process and project closeout.
a. What are the key activities of Close Project or Phase?
b. Why is formal acceptance and closure such an important output of the closing processes?
c. What is the purpose of lessons learned during project closeout? Why is it important for project managers to get this information documented? Discuss the successes or failures you’ve had documenting lessons learned on projects you’ve worked on in the past.
In: Operations Management
How does customer value link to the core concepts of needs, products, and exchange?
Why do marketers need to understand these concepts?
In: Operations Management
How can The PlantWeb and the associated marketing campaign affect each stage in the business buying process?
In: Operations Management
What are the differences between a casino hotel and other types of hotels in terms of the organization, facility, and management?
In: Operations Management
describe and explain Leiper's whole tourism system through words and photos include 8 photos.
In: Operations Management
You are a student staying home during the COVID-19 pandemic. You discover a need in the market for a new product. Suppose you want to start a company to sell this new product and fill the market gap.
a) How will your company create and capture value in such uncertain times?
b) What do you foresee for the future of your company as the pandemic slows? How will you maintain market share?
In: Operations Management
. Create a profitable pricing strategy for the following product and situation. Select a price point for your product and support/explain your strategy using marketing concepts. Based on a quick PLC (product life cycle) and new product adoption, how do you ensure the optimal profit level is reached?
• You are an existing tech company in healthy financial position
• Releasing a radical new tech product, patent pending
• Oligopolistic competition
• Your cost: $187.39 per unit
• Competitor’s price for similar yet less innovative product: $249.99
• Approximate factory capacity: 20,000 units/week
In: Operations Management