Question

Affluence, sustainability, globalization, communications, and brands are the five strategic driving forces of CSR? for each of these five forces can you think of a firm that is well-positioned to take advantage of the change.

Answer 1

Affluence - Corporate social responsible more feasible with economic growth and stability and we have noticed developed countries like the USA, Japan, Germany, etc more attention to corporate social responsibility.

Sustainability- Corporate social responsibility `create sustainability of organization and sustainable organization work for pure water, fresh air, waste management and work for climate change. Organizations work to protect natural resources and work for the empowerment of society through work for sustainability.

Globalization- Globalization creates impact much and multinational organizations drastically increase its turnover and margin with the help of corporate social responsibility.  

Communication- Communication increase the awareness and effectiveness of information that increase the profit margin of the organization in the long term and helpful in corporate social responsibility and empowering the society and community.

Brands- Brand create awareness in public and true brand develop corporate social responsibility.

Yes, affluence, sustainability, globalization, communication, brand are five forces of the firm well-positioned to take advantage of the change through market share, equipped with advanced technology, awareness of the brand, and proper communication.

Company with the help of affluence, sustainability, globalization, communication, brand create market presence, technology advancement and proper communication can adopt the new technology for business expansion and growth.