Question

Research and analyze a company or brand's use of social media. Craft a polished report that demonstrates your ability to understand a business's use of social media for the following purposes: raise awareness, influence desire, encourage trial, facilitate purchase, and create loyalty. Pick one of the following companies or brands (or choose one on your own): Jet Blue, Samuel Adams, Sephora, Tiffany's, Carl's Junior, McDonalds, Prada, American Express, Absolut, Dove, Jell-O, Southwest Airlines, Chipotle, Whole Foods, Audi, The NFL, any sports team, Fiat, Domino's Pizza, Urban Outfitters, Red Bull, Coca-Cola, Skittles, Converse, Dunkin Donuts, MAC, Burberry, any cosmetic brand, Ikea, Chobani, Lowe's, Sony, Starbucks, Barnes & Noble, Budweiser, Nike, Wendy's, Old Spice. Analyze the use of the following social media tools: Facebook, Twitter, Instagram, Pinterest, You Tube, et al. For the paper: Introduce the company and what it is that they do and why social media is important to their business. Briefly summarize the company's history with social media and current use of social media. Identify who manages social media for the business (marketing department, outside social media advertising firm etc.) Are they using the different tools like Twitter, Instagram, Pinterest, etc. in ways that are unique or duplicative? How are they leveraging each tool for best effect/impression? Provide examples of how they use social media. Discuss any ethical concerns you might find about how and why they use social media?

Write 600 words

Answer 1

"SONY" AND SOCIAL MEDIA

1. INTRODUCTION

Social media is one of the most important marketing tool for the business organizations. In this project question I have to analyze the social media use of a particular brand. So for this project my chosen company is "SONY". Basically Sony is a Japanese company and its headquarter in Konan, Minato. This organization provide various product and services to its customers in electronics. This organization has MNCs in various countries. Some of the products of SONY are semiconductors, gaming products, electronics, televisions etc. This organization also deals in financial services.

2. SOCIAL MEDIA FOR SONY

This organization use social media for the advertisement of the product and services. Social media tools are effectively used by this company for creating new target market. Or we can say that customers of this organization are influenced by the advertisement on social media. Various customers are loving the social media platform of SONY. This organization advertise its product on social media and really good responses received by the company for last many years. These social media tools are important for the organization because it helps the company in raising awareness, encourage trial, influence desire, and creating loyalty with the customers of the company.

3. SOCIAL MEDIA MANAGEMENT

Social media management in SONY is done by the marketing department of the organization. As we know that this organization have various MNCs in the world so we can say that for each and every country this organization have different and effective strategy for the management of social media. And these strategies depend upon the type of customers in one particular country. Social media tools of the organization are handling by the marketing team of the organization and it depends on the rules and regulations of the particular country where MNC is working.

4. SOCIAL MEDIA TOOLS USED BY SONY

This organization is using various social media platforms like -

• Facebook
• Twitter
• Instagram
• Pinterest
• Google+ etc.

This organization is using these social media tools very effectively for the advertisement of the product and services. All the methods of the organization are unique. Target market for each tool is different and this organization is developing its marketing strategy according to the taste of the target market. This organization is leveraging each tool with best impression so it can create a good image of the organization in the mind of the customer.

5. SONY'S SOCIAL MEDIA EXAMPLE

SONY have various Facebook pages and on these page there are regular updated related to the new product launch, product features and other information uploaded by the marketing department of the organization. After that if any customer contact organization for further details then they give responsible response to each of their customer. And company try to update its marketing activities for the satisfaction of the customers.

6. ETHICAL CONCERN BY SONY

Ethical concerns by SONY in using social media are given as follows -

1. SONY design its product and services with environmental concern.

2. In the social media advertising, this company talks about the future of the environment.

3. Strategies of the organization are related to the concept of corporate social responsibilities.

4. This company focus on the concept of sustainability.