Question

In: Operations Management

Topic: Choose a company which are you are starting, and a main product or service that...

Topic: Choose a company which are you are starting, and a main product or service that you are focusing on marketing.

1.Introduction to your company and main productor service you are marketing

2.Creating and Capturing Customer Value

3.Company and Marketing Strategy

4.Analyzing the Marketing Environment

5.Managing Marketing Information to Gain Customer Insights

6.Understanding Consumer and Business Buying Behavior

7.Customer-Driven Marketing Strategy

8.Products, Services, and Brands

9.New Product development

10.Pricing

11.Marketing Channels

12.Engaging Customers

13.Direct, Online, Social Media, and Mobile

14.Sustainable Marketing, Social Responsibility

15.Conclusion –the finished product should like something you would present at work.

Use your creativity and design choices to make it look visually appealing.

Expert Solution

Introduction to the company and main product

Freshwater seafood private ltd is a company established with a focus on providing superior quality seafood products sourced from Atlantic region. The company plans to directly source finest quality of seafood from the local farmers across the Atlantic region. The company intends to sell the products to the retail stores and hotels in the Norway and nearby Atlantic countries.

The main product offered by the company includes:

Salmon whole/fillet

Cod fillet

Haddock fillet

Lobsters

Halibut

Oysters

Creating and Capturing Customer Value

The company through its well-connected network of sourcing points is able to deliver to the fresh and superior products to the customers by Overnight to the retail stores and hotels through tie up with a well-established 3PL partner who has a good history of delivering products to retail as well as hotels on an on-going basis. The customer derives value by receiving products fresh direct from the farms and in good condition.

Marketing Strategy

The company intends to tap the retail market through tie up with the retail companies and running promotional offer to gain entry into the market.

Analyzing the Marketing Environment

The current market has a limited number of players who can supply a varied range of seafood products with quality. This offers an opportunity to tap the market with quality seafood products.

Managing Marketing Information to Gain Customer Insights

The sales personnel deployed at the area level monitors the movement of the products on a daily basis and advise the sales movement and customer issues. The price expectation at the retails/ hotels is understood separately to gauge the competitor offerings. The company commits offering products fresh, quality and at great prices.

Understanding Consumer and Business Buying Behavior

Consumer buying behaviour is evaluated through their response to different attributes of fish products, namely the species, the form, the place of purchase and the quality. The information is key as sourcing points their production and marketing decisions based on the same.

Customer-Driven Marketing Strategy

Marketing strategy are deployed are the client level based on the specific type of products required. At the retail level, clients prefer products like Oysters to be sampled and tasted before purchasing from the store. Whereas for other products specific store level promotions are carried out a monthly basis to keep the interest of the public to check the products and purchase the same.

Products, Services, and Brands

The main product offered by the company under the company brand Super Fresh as well as the specific retailers brands.

Salmon whole/fillet

Cod fillet

Haddock fillet

Lobsters

Halibut

Oysters

New Product development

The new products under development include processed seafood products that can be stored for a long period of time.

Pricing

The company intends to offer pricing based on the spot rates on a Daily basis which helps the company to offer the best pricing, keeping the supply chain costs as fixed.

Competitive Promotional offers are run on a monthly basis at the store level to keep the excitement with the customers.

Marketing Channels

Primarily two channels are targeted by the company in the initial phase – retail store level and premium hotels.

Engaging Customers

Customers are engaged by the promotional offers and newsletters shared by the retailers with whom the products are sold to.

Direct, Online, Social Media, and Mobile

Constant engagement in the social media through various platforms including blogging helps the brand to reach to maximum customers.

Sustainable Marketing, Social Responsibility

The company intends to promote products which are raised in farms having sustainable and green certifications.

Conclusion

With a product which is superior quality and having freshness delivered to the client on a timely manner will attract loyal customers and the company will be able to scale up with up business on a timely manner.

keosha answered 4 hours ago

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