Question

This question is about Evaluating a Social Media Platform: Research on a social media platform, evaluate it's importance for globalization.

Answer 1

The research about the use of social media (for promotion) and international organizations is quite limited. In [1], the authors conduct a 2010 study about how public relations use social media in nonprofit organizations. The purpose of this study was to find out how nonprofit public relations practitioners are adopting social media tools and if they view them as credible. The results of this study indicate that social media tools are becoming beneficial methods of communication for public relations practitioners in the nonprofit sector. Organizations with defined public relations departments are more likely to adopt social media technologies and use them to achieve their organizational goals.

A recent study [2], investigates the various purposes of social media usage and its impact on organizational performance focuses only on the social media managers' views. The results also show that social media has a greater impact on the performance of organizations in terms of enhancement in customer relations and customer service activities, improvement in information accessibility and cost reduction in terms of marketing and customer service. Moreover, social media is highly used is to develop a good relationship with customers, to have effective communication with customers. Social media tools help organizations to have two-way communication with customers and has helped to improve the performance of the organizations in various areas.

Importance for globalization:-

The worldwide spread of technology creates vast connections that create new opportunities on a larger scale. The current focus of the globalization of technology is the connections created by networks of social media. Social media is a brilliant tool that can be easily used by those who have access to it. As access is gained globally, it creates opportunities to those who are first experiencing the use to outsource ideas.

Social media is very effective at spreading information rapidly to a broad audience. With the spread of technology becoming available worldwide social media is becoming more abundant. The availability to use social media creates global connections. These global connections make it possible for countries to express new and old concerns to all.

Global networks provide unfathomable opportunities because of the ease of use. As availability spreads worldwide, many people will use technology to their advantage to start a social movement.