Question

In: Operations Management

You are to research, analyze, & write a report/essay of your findings on which Social media...

You are to research, analyze, & write a report/essay of your findings on which Social media channels impact business communication in an African nation or a Hispanic nation.

In business, social media communications has become the norm rather than the choice. Social Media communications have stormed the business communicative world with its apparent new channels, terminologies, characters, and formats of communication; unbeknownst to mankind before now. As a result, we are pushed and pulled by multiple, sometime interrelated forces to either comply or be left out. Most, if not all businesses have joined the bandwagon and have restructured their business communication media to comply with the demands of social media. It is no longer a secret that the Internet is here for good, and its various communication channels like: E-mails, Twitter, Texting, Facebook, YouTube, etc. are shifting the paradigms of business communications.

Document their impacts on business communication in the international environment. Your written report/essay should be an article for a journal publication in business communication. Document your sources and be consistent with your writing (APA; MLA; etc.) style. The researched article should address but not limited to cultural implications, tones, and traditional norms to online communication. Your paper should address, but should not be limited to, the following information about the nation: • Online Business ethics, and cultural traditions online • Language styles in both written and online contexts • Nonverbal communication: time, metamessages, & readabilities • Social interaction: tones, assertiveness, online respect, etc. Your written business report/essay should contain information and resources to help prepare your reader or audience in understanding the norms of those using social media in business communication. The materials presented should be interesting, persuasive, and should be visually appealing.

Solutions

Expert Solution


As the world is moving towards the technological advancement, Social media has become one of the greatest tools for gaining information as well as taking surveys and feedback from people. Every single person in this world have a mobile phone and somehow he is connected to the Social media. This connectivity is defining new norms and standard for surveys in the business industry. As the technological affected version are coming to the Social media it is became one of the greatest tool for surveying as well as taking feedback from the system.
When determining the medium of survey working environment of the company should be kept in mind and its mandatory to analyse the market before making any kind of survey effort. For a better usage of the server platform over the Social media the best suitable companies for the surveys are the IT based companies who are directly interactive over the Social media to the customer hence customer can easily provide correct information regarding the same survey.
When a company wants to take a feedback from huge number of people as well as the mass is you are influencing their business, uses of Social media comes in very handy. By using of social media as well as different survey mediums which can be created over the Social media in a very less. of is one of the most beneficial things of the Social media survey.
When a company needs in instant data regarding some specific product or it can review its Global product range without spending too much money on the survey, Social media can be easily used to survey the conditions as well as survey the products quality and take feedback. Setting up an Social media survey is an easy task and spreading the survey among the people is also very easy as the social media is now offering different tools for taking surveys from the people.
Some pros of Social media based surveys are as follows

It is very easy to get a data for an Social media survey as it connects different kind of peoples to your organisation within a single click.
It is very very cost effective as medium to reach to the people and ask them for the feedback which increases the cost but in Social media-based medium there is no such costly medium hence the overall cost is reduced
Social media service can reach very wide and there are no boundaries for an Social media survey and Social media survey can be a global survey in just a single click and can reach to the masses.
Response rates are widely increased as the reach of the Social media survey is very huge.
Some cons of Social media based services are as follows

If we are not connected to the Social media , we cannot be a part of the traditional sources hence it limit the survey to only educated people
Survey fraud is one of the heaviest disadvantage off the Social media survey where people provide free data forgetting the incentive.
An Social media based service cannot be open ended and set limits the overall aspects of a basic survey.

Social media has been proven one of the best advertisement platforms for the modern society. It's wider reach and easy availability has make it the best tool for advertising.
Some advantages of the Social media over the advertisement are as follows

Wider reach to the audiences and possibility of targeting the specific set of audience is also possible by the Social media that makes the advertisement more effective.
It is one of the most cost effective way of advertising and produces great results.
Creating content is much easier than creation of the traditional advertisement methods.
Implementation and Changing of the Adverts on the platform is also very easy

If we want to discuss about Hispanic and African impact of social media then we have to discuss about the social aspects of Hispanic and African cultures.
Hispanic cultural has wide implementation of social media structure as they have availability of better internet services. This increases the overall level of compatibility of Hispanic people into the social media and create social media as one of the most important tools for advertising.
Meanwhile Africa does not have that strong connectivity of internet which limit is usability of social media and directly decreases the overall effectiveness of the advertisement based on social media. This type of approach would reduce the overall quality of providing advertisement in Africa as they don't have access to the high speed or proper internet services which reduces the overall effectiveness of the specific advertisement program in the region.


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