What social media tools do marketers commonly use? A survey by Social Media Examiner of B2B...

What social media tools do marketers commonly use? A survey by Social Media Examiner of B2B marketers, marketers that primarily target businesses, and B2C marketers, marketers that primarily target consumers, reported that 344 (88%) of B2B marketers and 373 (61%) of B2C marketers commonly use LinkedIn as a social media tool. The study also revealed that 239 (61%) of B2B marketers and 324 (53%) of B2C marketers commonly use Google ++ plus as a social media tool. (Data extracted from 2014 Social Media Marketing Industry Report, bit.ly/1e896pD .)

Suppose the survey was based on 390 B2B marketers and 610 B2C marketers.

a. At the 0.05 level of significance, is there evidence of a difference between B2B marketers and B2C marketers in the proportion that commonly use LinkedIn as a social media tool?
b. Find the p-value in (a) and interpret its value.
c. At the 0.05 level of significance, is there evidence of a difference between B2B marketers and B2C marketers in the proportion that commonly use Google ++ plus as a social media tool?

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Expert Solution

(a-b)

Conclusion: There is evidence of a difference between B2B marketers and B2C marketers in the proportion that commonly use LinkedIn as a social media tool.

(c)

Conclusion: There is evidence of a difference between B2B marketers and B2C marketers in the proportion that commonly use Google ++ plus as a social media tool.

milcah answered 3 weeks ago

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